
Age Verification Software Strategic Roadmap: Analysis and Forecasts 2025-2033
Age Verification Software by Application (Supermarket, Retail Store, Onlinesales), by Type (Online, Offline), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
Key Insights
The age verification software market, currently valued at $438.7 million in 2025, is poised for significant growth over the next decade. Driven by increasing concerns about online child safety, stricter regulatory compliance requirements globally, and the expanding digital landscape, this market is experiencing robust expansion. The rise of e-commerce, online gaming, and social media platforms necessitates robust age verification solutions to protect minors and comply with laws pertaining to age-restricted content and services. Key market segments include online and offline applications across supermarkets, retail stores, and online sales channels. Competition is relatively high, with established players like GBG Plc and LexisNexis competing alongside emerging technology providers such as AgeChecked and Yoti. Technological advancements, including the integration of AI and biometric authentication, are further fueling market growth, offering more accurate and efficient age verification processes. Growth is expected to be particularly strong in regions with high internet penetration and stringent regulatory frameworks, such as North America and Europe.
However, market expansion is not without its challenges. Data privacy concerns and the potential for circumventing age verification systems through fraudulent methods represent significant restraints. The evolving regulatory landscape also presents a hurdle, requiring software providers to consistently adapt to new legal requirements. Furthermore, the cost of implementation and integration can be a barrier to adoption for smaller businesses. Despite these challenges, the ongoing need for secure and reliable age verification solutions will continue to drive market expansion, particularly as new technologies emerge and regulations become more stringent, leading to a positive outlook for the market's future performance. A conservative estimate, considering the growth drivers and constraints, suggests a Compound Annual Growth Rate (CAGR) of 15% for the forecast period (2025-2033).

Age Verification Software Trends
The age verification software market is experiencing robust growth, projected to reach multi-billion dollar valuations by 2033. Driven by increasing regulatory scrutiny, heightened consumer awareness of data privacy, and the proliferation of online platforms selling age-restricted goods and services, the demand for sophisticated and reliable age verification solutions is surging. The market is witnessing a shift towards more sophisticated technologies beyond simple age-guessing algorithms, incorporating biometric authentication, AI-powered facial recognition, and integrated document verification. This trend reflects a need for greater accuracy and security in verifying age, particularly in high-risk sectors like online alcohol sales and gambling. The market is also characterized by a growing preference for seamless user experiences; solutions that integrate smoothly into existing systems and minimize friction for legitimate users are increasingly sought after. The historical period (2019-2024) showed significant adoption, particularly in online sales, with a notable acceleration in growth during the estimated year (2025) due to heightened regulatory pressure and the maturity of AI-driven technologies. The forecast period (2025-2033) promises continued expansion, fueled by the increasing integration of age verification into various industries and the ongoing development of innovative verification methods. The study period (2019-2033) illustrates a clear upward trajectory, reflecting the market's evolution from rudimentary systems to comprehensive and robust solutions catering to a diverse range of applications and industries. Millions of users are now subject to age verification checks across various sectors, underlining the importance of this technology in safeguarding vulnerable populations and ensuring regulatory compliance.
Driving Forces: What's Propelling the Age Verification Software Market?
Several key factors are driving the expansion of the age verification software market. Firstly, stringent government regulations aimed at protecting minors from accessing age-restricted products and services are compelling businesses to implement robust age verification systems. The penalties for non-compliance are substantial, prompting widespread adoption. Secondly, the rise of e-commerce and online platforms has created a fertile ground for age verification solutions. The ease of accessing age-restricted content online necessitates sophisticated technologies to ensure compliance. Thirdly, increasing consumer concerns about data privacy and security are influencing the demand for solutions that prioritize data protection and comply with regulations such as GDPR and CCPA. Businesses are seeking age verification systems that offer transparency and robust security measures to build trust with their customers. Finally, advancements in artificial intelligence (AI) and machine learning (ML) are enabling the development of more accurate and efficient age verification technologies, further fueling market growth. These technologies are continuously improving, making age verification more reliable and less prone to errors or circumvention. The combination of regulatory pressures, the expansion of online sales, consumer privacy concerns, and technological advancements forms a powerful impetus for the continued growth of this market.

Challenges and Restraints in Age Verification Software
Despite the considerable growth potential, the age verification software market faces several challenges. Accuracy remains a key concern; current technologies are not foolproof, and instances of both false positives and false negatives can occur, leading to frustration for legitimate users and potential loopholes for underage individuals. The balancing act between accuracy and user experience is crucial; overly cumbersome or intrusive verification processes can deter users and negatively impact conversion rates. Data privacy and security are also paramount; storing and processing sensitive personal information requires robust security measures to prevent breaches and comply with data protection regulations. Integration with existing systems can also prove challenging, especially for businesses with legacy infrastructure. The cost of implementation and maintenance of age verification systems can be substantial, particularly for smaller businesses. Finally, the evolving landscape of technologies used for age falsification demands continuous innovation and adaptation from developers to stay ahead of potential circumvention attempts. Addressing these challenges is crucial for the sustained growth and adoption of age verification software across various sectors.
Key Region or Country & Segment to Dominate the Market
The online sales segment is poised to dominate the age verification software market due to the significant increase in e-commerce activity globally. The ease of accessing age-restricted products online presents a substantial challenge for businesses aiming to comply with regulations. Several factors contribute to this segment's dominance:
- High regulatory pressure: Governments worldwide are increasingly scrutinizing online sales of age-restricted products, leading to mandatory age verification for numerous platforms.
- Technological advancements: AI-powered solutions offer efficient and scalable age verification processes, particularly beneficial for high-volume online transactions.
- Global reach: Online platforms cater to a global audience, requiring flexible and adaptable age verification solutions that cater to diverse regulatory environments.
- Growing market size: The continuous expansion of the e-commerce sector directly translates to increased demand for robust age verification systems.
Furthermore, North America and Europe are expected to lead the market due to the stringent regulations and higher levels of digital adoption in these regions. These regions are characterized by:
- Stringent regulatory frameworks: These regions have established comprehensive regulations regarding the sale of age-restricted goods online, driving adoption of age verification technologies.
- High technological maturity: North America and Europe boast advanced technological infrastructure and a robust digital economy, fostering the development and adoption of sophisticated age verification systems.
- High consumer awareness: Consumers in these regions are increasingly aware of the importance of online safety and data privacy, demanding robust age verification systems from businesses.
- Higher disposable income: The stronger economies in these regions allow for increased investment in age verification technologies.
The combination of online sales as the dominant segment and the strong performance of North America and Europe creates a powerful engine for the overall growth of the age verification software market in the millions of users served.
Growth Catalysts in the Age Verification Software Industry
The age verification software industry is experiencing rapid growth propelled by several key factors. Stringent government regulations enforcing age verification are forcing businesses to adopt these technologies to avoid hefty penalties. The increasing popularity of online sales necessitates reliable age verification systems to protect minors and comply with laws. Advancements in AI and biometric technologies are continuously improving accuracy and efficiency, making these solutions more attractive to businesses. The growing concerns over data privacy are driving demand for solutions that prioritize user data security. This combination of regulatory mandates, technological advancements, and consumer demands is creating a highly favorable environment for the continued expansion of the age verification software market.
Leading Players in the Age Verification Software Market
- AgeChecked
- AgeID
- Veratad Technologies (Veratad Technologies)
- AVSecure
- Imbibe Digital
- GBG Plc (GBG Plc)
- IDEE
- Intellicheck (Intellicheck)
- LexisNexis (LexisNexis)
- VeriMe
- Yoti (Yoti)
Significant Developments in the Age Verification Software Sector
- 2020: Increased focus on AI-powered facial recognition technologies for age verification.
- 2021: Several major e-commerce platforms implemented mandatory age verification for alcohol and tobacco sales.
- 2022: Significant advancements in biometric authentication methods for age verification.
- 2023: Growing adoption of age verification solutions in the gaming industry to prevent underage access.
- 2024: Increased collaboration between age verification providers and regulatory bodies to enhance compliance.
Comprehensive Coverage Age Verification Software Report
This report provides a comprehensive overview of the age verification software market, covering historical data, current market trends, and future projections. It analyzes key market drivers, challenges, and opportunities, providing in-depth insights into different segments and regions. The report also profiles major players in the market, highlighting their strategies, products, and market share. It offers valuable data for businesses seeking to understand the age verification landscape and make informed decisions regarding their strategies and investments. The detailed analysis across all aspects of the industry ensures a complete and well-rounded understanding of the market’s current state and future outlook.
Age Verification Software Segmentation
-
1. Application
- 1.1. Supermarket
- 1.2. Retail Store
- 1.3. Onlinesales
-
2. Type
- 2.1. Online
- 2.2. Offline
Age Verification Software Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Age Verification Software REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Age Verification Software Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Application
- 5.1.1. Supermarket
- 5.1.2. Retail Store
- 5.1.3. Onlinesales
- 5.2. Market Analysis, Insights and Forecast - by Type
- 5.2.1. Online
- 5.2.2. Offline
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. South America
- 5.3.3. Europe
- 5.3.4. Middle East & Africa
- 5.3.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Application
- 6. North America Age Verification Software Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Application
- 6.1.1. Supermarket
- 6.1.2. Retail Store
- 6.1.3. Onlinesales
- 6.2. Market Analysis, Insights and Forecast - by Type
- 6.2.1. Online
- 6.2.2. Offline
- 6.1. Market Analysis, Insights and Forecast - by Application
- 7. South America Age Verification Software Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Application
- 7.1.1. Supermarket
- 7.1.2. Retail Store
- 7.1.3. Onlinesales
- 7.2. Market Analysis, Insights and Forecast - by Type
- 7.2.1. Online
- 7.2.2. Offline
- 7.1. Market Analysis, Insights and Forecast - by Application
- 8. Europe Age Verification Software Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Application
- 8.1.1. Supermarket
- 8.1.2. Retail Store
- 8.1.3. Onlinesales
- 8.2. Market Analysis, Insights and Forecast - by Type
- 8.2.1. Online
- 8.2.2. Offline
- 8.1. Market Analysis, Insights and Forecast - by Application
- 9. Middle East & Africa Age Verification Software Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Application
- 9.1.1. Supermarket
- 9.1.2. Retail Store
- 9.1.3. Onlinesales
- 9.2. Market Analysis, Insights and Forecast - by Type
- 9.2.1. Online
- 9.2.2. Offline
- 9.1. Market Analysis, Insights and Forecast - by Application
- 10. Asia Pacific Age Verification Software Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Application
- 10.1.1. Supermarket
- 10.1.2. Retail Store
- 10.1.3. Onlinesales
- 10.2. Market Analysis, Insights and Forecast - by Type
- 10.2.1. Online
- 10.2.2. Offline
- 10.1. Market Analysis, Insights and Forecast - by Application
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 AgeChecked
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 AgeID
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Veratad Technologies
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 AVSecure
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Imbibe Digital
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 GBG Plc
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 IDEE
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Intellicheck
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 LexisNexis
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 VeriMe
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Yoti
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.1 AgeChecked
- Figure 1: Global Age Verification Software Revenue Breakdown (million, %) by Region 2024 & 2032
- Figure 2: North America Age Verification Software Revenue (million), by Application 2024 & 2032
- Figure 3: North America Age Verification Software Revenue Share (%), by Application 2024 & 2032
- Figure 4: North America Age Verification Software Revenue (million), by Type 2024 & 2032
- Figure 5: North America Age Verification Software Revenue Share (%), by Type 2024 & 2032
- Figure 6: North America Age Verification Software Revenue (million), by Country 2024 & 2032
- Figure 7: North America Age Verification Software Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America Age Verification Software Revenue (million), by Application 2024 & 2032
- Figure 9: South America Age Verification Software Revenue Share (%), by Application 2024 & 2032
- Figure 10: South America Age Verification Software Revenue (million), by Type 2024 & 2032
- Figure 11: South America Age Verification Software Revenue Share (%), by Type 2024 & 2032
- Figure 12: South America Age Verification Software Revenue (million), by Country 2024 & 2032
- Figure 13: South America Age Verification Software Revenue Share (%), by Country 2024 & 2032
- Figure 14: Europe Age Verification Software Revenue (million), by Application 2024 & 2032
- Figure 15: Europe Age Verification Software Revenue Share (%), by Application 2024 & 2032
- Figure 16: Europe Age Verification Software Revenue (million), by Type 2024 & 2032
- Figure 17: Europe Age Verification Software Revenue Share (%), by Type 2024 & 2032
- Figure 18: Europe Age Verification Software Revenue (million), by Country 2024 & 2032
- Figure 19: Europe Age Verification Software Revenue Share (%), by Country 2024 & 2032
- Figure 20: Middle East & Africa Age Verification Software Revenue (million), by Application 2024 & 2032
- Figure 21: Middle East & Africa Age Verification Software Revenue Share (%), by Application 2024 & 2032
- Figure 22: Middle East & Africa Age Verification Software Revenue (million), by Type 2024 & 2032
- Figure 23: Middle East & Africa Age Verification Software Revenue Share (%), by Type 2024 & 2032
- Figure 24: Middle East & Africa Age Verification Software Revenue (million), by Country 2024 & 2032
- Figure 25: Middle East & Africa Age Verification Software Revenue Share (%), by Country 2024 & 2032
- Figure 26: Asia Pacific Age Verification Software Revenue (million), by Application 2024 & 2032
- Figure 27: Asia Pacific Age Verification Software Revenue Share (%), by Application 2024 & 2032
- Figure 28: Asia Pacific Age Verification Software Revenue (million), by Type 2024 & 2032
- Figure 29: Asia Pacific Age Verification Software Revenue Share (%), by Type 2024 & 2032
- Figure 30: Asia Pacific Age Verification Software Revenue (million), by Country 2024 & 2032
- Figure 31: Asia Pacific Age Verification Software Revenue Share (%), by Country 2024 & 2032
- Table 1: Global Age Verification Software Revenue million Forecast, by Region 2019 & 2032
- Table 2: Global Age Verification Software Revenue million Forecast, by Application 2019 & 2032
- Table 3: Global Age Verification Software Revenue million Forecast, by Type 2019 & 2032
- Table 4: Global Age Verification Software Revenue million Forecast, by Region 2019 & 2032
- Table 5: Global Age Verification Software Revenue million Forecast, by Application 2019 & 2032
- Table 6: Global Age Verification Software Revenue million Forecast, by Type 2019 & 2032
- Table 7: Global Age Verification Software Revenue million Forecast, by Country 2019 & 2032
- Table 8: United States Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 9: Canada Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 10: Mexico Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 11: Global Age Verification Software Revenue million Forecast, by Application 2019 & 2032
- Table 12: Global Age Verification Software Revenue million Forecast, by Type 2019 & 2032
- Table 13: Global Age Verification Software Revenue million Forecast, by Country 2019 & 2032
- Table 14: Brazil Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 15: Argentina Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 16: Rest of South America Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 17: Global Age Verification Software Revenue million Forecast, by Application 2019 & 2032
- Table 18: Global Age Verification Software Revenue million Forecast, by Type 2019 & 2032
- Table 19: Global Age Verification Software Revenue million Forecast, by Country 2019 & 2032
- Table 20: United Kingdom Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 21: Germany Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 22: France Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 23: Italy Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 24: Spain Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 25: Russia Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 26: Benelux Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 27: Nordics Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Europe Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 29: Global Age Verification Software Revenue million Forecast, by Application 2019 & 2032
- Table 30: Global Age Verification Software Revenue million Forecast, by Type 2019 & 2032
- Table 31: Global Age Verification Software Revenue million Forecast, by Country 2019 & 2032
- Table 32: Turkey Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 33: Israel Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 34: GCC Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 35: North Africa Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 36: South Africa Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 37: Rest of Middle East & Africa Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 38: Global Age Verification Software Revenue million Forecast, by Application 2019 & 2032
- Table 39: Global Age Verification Software Revenue million Forecast, by Type 2019 & 2032
- Table 40: Global Age Verification Software Revenue million Forecast, by Country 2019 & 2032
- Table 41: China Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 42: India Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 43: Japan Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 44: South Korea Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 45: ASEAN Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 46: Oceania Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 47: Rest of Asia Pacific Age Verification Software Revenue (million) Forecast, by Application 2019 & 2032
STEP 1 - Identification of Relevant Samples Size from Population Database



STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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