
Commission Tracker Unlocking Growth Potential: Analysis and Forecasts 2025-2033
Commission Tracker by Type (Cloud-based, On-premises), by Application (Small and Medium Enterprises (SMEs), Large Enterprises), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
Key Insights
The commission tracking software market is experiencing robust growth, driven by the increasing need for efficient sales commission management across various industries. The shift towards cloud-based solutions simplifies deployment and enhances accessibility, catering to both SMEs seeking streamlined processes and large enterprises requiring scalability and robust reporting. The market's Compound Annual Growth Rate (CAGR) is estimated at 15%, indicating a substantial expansion from an estimated $2.5 billion market size in 2025 to a projected $5 billion by 2033. This growth is fueled by several factors, including the rising adoption of sales performance management (SPM) software, a greater focus on sales team automation, and the need for real-time performance visibility. The market is segmented by deployment (cloud-based and on-premises) and user type (SMEs and large enterprises), with cloud-based solutions dominating due to their cost-effectiveness and flexibility. North America currently holds the largest market share, driven by early adoption and a high concentration of technology companies. However, regions like Asia Pacific are showing significant growth potential due to increasing digitalization and expanding business operations. While competition is intense among established players like CallidusCloud and Xactly, emerging companies like Blitz and Performio are gaining traction with innovative features and competitive pricing. Restraints to growth include the initial investment costs associated with implementing new software and the need for robust integration with existing CRM and ERP systems.
The continued expansion of the commission tracking software market hinges on the ongoing evolution of sales strategies and the need for enhanced salesforce automation. Future growth will be shaped by the integration of advanced analytics and AI capabilities, offering more predictive insights and improved forecasting. The demand for robust mobile accessibility, enhanced reporting and visualization tools, and increased customization options will be key factors influencing vendor success. The market will see a consolidation phase, with larger players potentially acquiring smaller companies to expand their offerings and market reach. Furthermore, the increasing adoption of subscription-based models is expected to drive recurring revenue streams for vendors, contributing to the overall market stability and continued growth. Regions with emerging economies and developing digital infrastructures are likely to see significant future expansion, presenting lucrative opportunities for both established and new market entrants.

Commission Tracker Trends
The global commission tracker market is experiencing robust growth, projected to reach multi-million dollar valuations by 2033. The study period, encompassing 2019-2033, reveals a significant upward trajectory, particularly accelerated in the forecast period (2025-2033). The base year of 2025 provides a crucial benchmark for understanding current market dynamics. Key market insights indicate a strong preference for cloud-based solutions, driven by their scalability, accessibility, and cost-effectiveness. Large enterprises are adopting commission trackers at a faster rate compared to SMEs, fueled by their need for sophisticated incentive compensation management across extensive sales teams. The historical period (2019-2024) showcased steady growth, laying the foundation for the explosive expansion predicted in the coming decade. The increasing complexity of sales compensation plans, coupled with the need for real-time data and improved sales performance visibility, are key drivers of market expansion. This trend is further amplified by the growing adoption of automation and AI within sales operations, which demands more robust and sophisticated commission tracking capabilities. The market is witnessing the rise of innovative features, such as advanced analytics, predictive modeling, and seamless integration with CRM and ERP systems. These advancements enable businesses to optimize their compensation structures, improve sales efficiency, and ultimately, boost overall revenue. Furthermore, the market is increasingly fragmented, with several players offering specialized solutions tailored to specific industry needs. This creates a highly competitive landscape, spurring innovation and driving down costs for end-users. The estimated year of 2025 already showcases the impact of these trends, signaling a promising future for the commission tracker industry.
Driving Forces: What's Propelling the Commission Tracker
Several factors are propelling the growth of the commission tracker market. The increasing complexity of sales compensation plans, driven by diverse sales models and incentive structures, requires robust software solutions to ensure accurate and timely payments. Businesses are recognizing the critical need for real-time visibility into sales performance data, empowering them to make data-driven decisions and optimize their sales strategies. The demand for improved accuracy in commission calculations reduces disputes and improves employee satisfaction. The rise of cloud-based solutions offers accessibility, scalability, and cost-effectiveness, making commission trackers more appealing to businesses of all sizes. The integration of commission trackers with existing CRM and ERP systems streamlines workflows and reduces manual effort, improving efficiency and productivity. Finally, the growing adoption of automation and artificial intelligence (AI) within sales operations is driving the demand for more sophisticated commission tracking solutions capable of handling complex calculations and predictive modeling. These combined forces are fueling the market's significant growth and expansion, particularly within the large enterprise segment.

Challenges and Restraints in Commission Tracker
Despite the significant growth potential, the commission tracker market faces several challenges. The initial implementation and integration of commission tracking software can be complex and time-consuming, particularly for organizations with established legacy systems. High upfront costs associated with software licensing and implementation can deter some smaller businesses from adopting these solutions. The need for ongoing maintenance, updates, and technical support can also add to the total cost of ownership. Data security and privacy concerns are paramount, requiring robust security measures to protect sensitive employee and customer data. The accuracy of commission calculations is crucial; errors can lead to disputes, legal issues, and damage to employee morale. Finally, the ever-evolving landscape of sales compensation strategies and regulations requires ongoing adaptation and updates to the software to ensure compliance. These challenges highlight the need for user-friendly interfaces, comprehensive training programs, and ongoing technical support to maximize the adoption and effectiveness of commission tracking solutions.
Key Region or Country & Segment to Dominate the Market
The Large Enterprises segment is poised to dominate the commission tracker market.
- High Volume Transactions: Large enterprises typically handle significantly larger volumes of sales transactions compared to SMEs, necessitating robust and scalable commission tracking systems to manage the complexity.
- Complex Compensation Structures: Their compensation structures are often more complex, involving multiple tiers of sales representatives, variable commission rates, and performance-based incentives, requiring sophisticated software to handle accurate calculations.
- Data-Driven Decision Making: Large enterprises rely heavily on data-driven decision-making, and commission trackers provide essential insights into sales performance, enabling optimization of compensation plans and improved sales strategies.
- Integration Capabilities: Large enterprises often have sophisticated IT infrastructures, demanding seamless integration of the commission tracker with existing CRM, ERP, and other enterprise systems.
- Return on Investment (ROI): The substantial investment in a robust commission tracking system can deliver a significant return on investment for large enterprises through improved accuracy, reduced errors, and enhanced sales performance.
- Competitive Advantage: Employing advanced commission tracking capabilities provides a competitive advantage by ensuring fair and timely compensation to sales teams, thereby attracting and retaining top talent.
Furthermore, North America and Western Europe are anticipated to lead in market adoption due to high technological maturity, established business practices, and greater willingness to invest in sophisticated software solutions. The market is also expected to see significant growth in regions like Asia Pacific, driven by increasing business activity and the growing adoption of cloud-based technologies.
Growth Catalysts in Commission Tracker Industry
The increasing adoption of cloud-based solutions, the growing need for real-time sales performance data, and the complexity of modern sales compensation plans are key catalysts for growth in the commission tracker industry. The rising demand for accurate and timely commission payments combined with the improving integration capabilities of these systems are fueling their market adoption across various enterprise sizes.
Leading Players in the Commission Tracker
- Blitz
- Performio
- Commissionly
- NextAgency
- Qcommission
- Pipedrive
- Iconixx
- Spiff
- CallidusCloud
- Xactly
Significant Developments in Commission Tracker Sector
- 2020: Several major players launched significant updates to their platforms, incorporating AI-powered features for predictive modeling and enhanced analytics.
- 2021: Increased focus on improving data security and compliance with evolving data privacy regulations.
- 2022: The integration of commission trackers with popular CRM and ERP systems became even more seamless.
- 2023: A surge in the adoption of cloud-based solutions, driven by cost savings and accessibility.
- 2024: New entrants into the market further increased the competition and accelerated innovation.
Comprehensive Coverage Commission Tracker Report
This report provides a comprehensive overview of the commission tracker market, analyzing trends, drivers, challenges, and key players. It offers detailed segmentation by type (cloud-based, on-premises), application (SMEs, large enterprises), and region, providing valuable insights for businesses and investors in this dynamic sector. The report's projections extend to 2033, offering a long-term perspective on market growth and future opportunities.
Commission Tracker Segmentation
-
1. Type
- 1.1. Cloud-based
- 1.2. On-premises
-
2. Application
- 2.1. Small and Medium Enterprises (SMEs)
- 2.2. Large Enterprises
Commission Tracker Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Commission Tracker REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
Frequently Asked Questions
Are there any restraints impacting market growth?
.
What is the projected Compound Annual Growth Rate (CAGR) of the Commission Tracker ?
The projected CAGR is approximately XX%.
Are there any additional resources or data provided in the report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
What are some drivers contributing to market growth?
.
Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in million .
What are the notable trends driving market growth?
.
What are the main segments of the Commission Tracker?
The market segments include
Which companies are prominent players in the Commission Tracker?
Key companies in the market include Blitz,Performio,Commissionly,NextAgency,Qcommission,Pipedrive,Iconixx,Spiff,CallidusCloud,Xactly,
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Commission Tracker Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Cloud-based
- 5.1.2. On-premises
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Small and Medium Enterprises (SMEs)
- 5.2.2. Large Enterprises
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. South America
- 5.3.3. Europe
- 5.3.4. Middle East & Africa
- 5.3.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America Commission Tracker Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Cloud-based
- 6.1.2. On-premises
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Small and Medium Enterprises (SMEs)
- 6.2.2. Large Enterprises
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. South America Commission Tracker Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Cloud-based
- 7.1.2. On-premises
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Small and Medium Enterprises (SMEs)
- 7.2.2. Large Enterprises
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Europe Commission Tracker Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Cloud-based
- 8.1.2. On-premises
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Small and Medium Enterprises (SMEs)
- 8.2.2. Large Enterprises
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Middle East & Africa Commission Tracker Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Cloud-based
- 9.1.2. On-premises
- 9.2. Market Analysis, Insights and Forecast - by Application
- 9.2.1. Small and Medium Enterprises (SMEs)
- 9.2.2. Large Enterprises
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Asia Pacific Commission Tracker Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Cloud-based
- 10.1.2. On-premises
- 10.2. Market Analysis, Insights and Forecast - by Application
- 10.2.1. Small and Medium Enterprises (SMEs)
- 10.2.2. Large Enterprises
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Blitz
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Performio
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Commissionly
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 NextAgency
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Qcommission
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Pipedrive
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Iconixx
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Spiff
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 CallidusCloud
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Xactly
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.1 Blitz
- Figure 1: Global Commission Tracker Revenue Breakdown (million, %) by Region 2024 & 2032
- Figure 2: North America Commission Tracker Revenue (million), by Type 2024 & 2032
- Figure 3: North America Commission Tracker Revenue Share (%), by Type 2024 & 2032
- Figure 4: North America Commission Tracker Revenue (million), by Application 2024 & 2032
- Figure 5: North America Commission Tracker Revenue Share (%), by Application 2024 & 2032
- Figure 6: North America Commission Tracker Revenue (million), by Country 2024 & 2032
- Figure 7: North America Commission Tracker Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America Commission Tracker Revenue (million), by Type 2024 & 2032
- Figure 9: South America Commission Tracker Revenue Share (%), by Type 2024 & 2032
- Figure 10: South America Commission Tracker Revenue (million), by Application 2024 & 2032
- Figure 11: South America Commission Tracker Revenue Share (%), by Application 2024 & 2032
- Figure 12: South America Commission Tracker Revenue (million), by Country 2024 & 2032
- Figure 13: South America Commission Tracker Revenue Share (%), by Country 2024 & 2032
- Figure 14: Europe Commission Tracker Revenue (million), by Type 2024 & 2032
- Figure 15: Europe Commission Tracker Revenue Share (%), by Type 2024 & 2032
- Figure 16: Europe Commission Tracker Revenue (million), by Application 2024 & 2032
- Figure 17: Europe Commission Tracker Revenue Share (%), by Application 2024 & 2032
- Figure 18: Europe Commission Tracker Revenue (million), by Country 2024 & 2032
- Figure 19: Europe Commission Tracker Revenue Share (%), by Country 2024 & 2032
- Figure 20: Middle East & Africa Commission Tracker Revenue (million), by Type 2024 & 2032
- Figure 21: Middle East & Africa Commission Tracker Revenue Share (%), by Type 2024 & 2032
- Figure 22: Middle East & Africa Commission Tracker Revenue (million), by Application 2024 & 2032
- Figure 23: Middle East & Africa Commission Tracker Revenue Share (%), by Application 2024 & 2032
- Figure 24: Middle East & Africa Commission Tracker Revenue (million), by Country 2024 & 2032
- Figure 25: Middle East & Africa Commission Tracker Revenue Share (%), by Country 2024 & 2032
- Figure 26: Asia Pacific Commission Tracker Revenue (million), by Type 2024 & 2032
- Figure 27: Asia Pacific Commission Tracker Revenue Share (%), by Type 2024 & 2032
- Figure 28: Asia Pacific Commission Tracker Revenue (million), by Application 2024 & 2032
- Figure 29: Asia Pacific Commission Tracker Revenue Share (%), by Application 2024 & 2032
- Figure 30: Asia Pacific Commission Tracker Revenue (million), by Country 2024 & 2032
- Figure 31: Asia Pacific Commission Tracker Revenue Share (%), by Country 2024 & 2032
- Table 1: Global Commission Tracker Revenue million Forecast, by Region 2019 & 2032
- Table 2: Global Commission Tracker Revenue million Forecast, by Type 2019 & 2032
- Table 3: Global Commission Tracker Revenue million Forecast, by Application 2019 & 2032
- Table 4: Global Commission Tracker Revenue million Forecast, by Region 2019 & 2032
- Table 5: Global Commission Tracker Revenue million Forecast, by Type 2019 & 2032
- Table 6: Global Commission Tracker Revenue million Forecast, by Application 2019 & 2032
- Table 7: Global Commission Tracker Revenue million Forecast, by Country 2019 & 2032
- Table 8: United States Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 9: Canada Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 10: Mexico Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 11: Global Commission Tracker Revenue million Forecast, by Type 2019 & 2032
- Table 12: Global Commission Tracker Revenue million Forecast, by Application 2019 & 2032
- Table 13: Global Commission Tracker Revenue million Forecast, by Country 2019 & 2032
- Table 14: Brazil Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 15: Argentina Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 16: Rest of South America Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 17: Global Commission Tracker Revenue million Forecast, by Type 2019 & 2032
- Table 18: Global Commission Tracker Revenue million Forecast, by Application 2019 & 2032
- Table 19: Global Commission Tracker Revenue million Forecast, by Country 2019 & 2032
- Table 20: United Kingdom Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 21: Germany Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 22: France Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 23: Italy Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 24: Spain Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 25: Russia Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 26: Benelux Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 27: Nordics Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Europe Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 29: Global Commission Tracker Revenue million Forecast, by Type 2019 & 2032
- Table 30: Global Commission Tracker Revenue million Forecast, by Application 2019 & 2032
- Table 31: Global Commission Tracker Revenue million Forecast, by Country 2019 & 2032
- Table 32: Turkey Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 33: Israel Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 34: GCC Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 35: North Africa Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 36: South Africa Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 37: Rest of Middle East & Africa Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 38: Global Commission Tracker Revenue million Forecast, by Type 2019 & 2032
- Table 39: Global Commission Tracker Revenue million Forecast, by Application 2019 & 2032
- Table 40: Global Commission Tracker Revenue million Forecast, by Country 2019 & 2032
- Table 41: China Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 42: India Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 43: Japan Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 44: South Korea Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 45: ASEAN Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 46: Oceania Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
- Table 47: Rest of Asia Pacific Commission Tracker Revenue (million) Forecast, by Application 2019 & 2032
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
STEP 1 - Identification of Relevant Samples Size from Population Database



STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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