
DNS Security Service Insightful Analysis: Trends, Competitor Dynamics, and Opportunities 2025-2033
DNS Security Service by Application (Large Enterprises, Small and Medium-sized Enterprises (SMEs)), by Type (Cloud-Based, On-Premise), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
Key Insights
The DNS security service market, valued at $995.8 million in 2025, is poised for steady growth, exhibiting a compound annual growth rate (CAGR) of 2.0% from 2025 to 2033. This growth is driven by the increasing sophistication of cyber threats targeting Domain Name System (DNS) infrastructure, alongside the rising adoption of cloud-based solutions and the expanding digital footprint of both large enterprises and SMEs. Businesses are prioritizing robust DNS security to mitigate risks associated with DNS-based attacks like DDoS, phishing, and malware distribution. The market is segmented by deployment type (cloud-based and on-premise) and user type (large enterprises and SMEs), with cloud-based solutions experiencing faster adoption due to their scalability and cost-effectiveness. The North American market currently holds a significant share, driven by robust cybersecurity infrastructure and high technological adoption. However, other regions, particularly Asia-Pacific, are witnessing rapid growth, fueled by increasing digitalization and a growing awareness of cyber threats. Competitive pressures are evident, with established players like Cisco and OpenText alongside emerging specialized vendors vying for market share. Continued innovation in threat intelligence, AI-driven security, and improved integration with existing security solutions will shape the market landscape in the coming years.
The restraining factors for market growth include the complexities associated with implementing and managing DNS security solutions, and cost considerations, particularly for smaller organizations. However, the rising frequency and severity of cyberattacks, coupled with increasingly stringent regulatory compliance requirements, are expected to outweigh these challenges, driving continued investment in DNS security solutions throughout the forecast period. The market is expected to see further consolidation as larger players acquire smaller specialized vendors, leading to a more concentrated market in the long term. The growing adoption of multi-cloud and hybrid cloud environments will also necessitate sophisticated DNS security solutions that offer seamless integration and protection across multiple platforms.

DNS Security Service Trends
The DNS Security Service market is experiencing explosive growth, projected to reach multi-billion dollar valuations by 2033. The study period from 2019 to 2033 reveals a consistent upward trajectory, driven by escalating cyber threats and the increasing reliance on internet-connected devices. The estimated market value for 2025 shows a significant jump from previous years, reflecting the growing awareness of DNS vulnerabilities and the consequent demand for robust security solutions. This growth is particularly pronounced in the cloud-based segment, owing to its scalability, cost-effectiveness, and ease of deployment. Large enterprises are leading the adoption, followed by a rapidly growing SME sector, as businesses of all sizes recognize the critical role of DNS security in safeguarding their operations and data. The historical period (2019-2024) demonstrated steady growth laying the foundation for the impressive forecast period (2025-2033). The forecast period is poised for continued expansion, fueled by technological advancements, rising regulatory compliance mandates, and the increasing sophistication of cyberattacks targeting DNS infrastructure. This report analyzes the market dynamics, identifying key drivers, challenges, and opportunities for stakeholders across various segments and geographies, offering valuable insights for businesses navigating this ever-evolving landscape. We project the market to reach several billion dollars by 2033.
Driving Forces: What's Propelling the DNS Security Service
Several factors are driving the expansion of the DNS Security Service market. The increasing frequency and sophistication of DNS-based attacks, such as DDoS attacks, DNS tunneling, and DNS cache poisoning, are compelling organizations to invest in robust security solutions. The rising adoption of cloud computing and the proliferation of IoT devices further exacerbate the security challenges, creating a greater need for comprehensive DNS protection. Government regulations and industry standards focused on data protection and cybersecurity compliance are also pushing organizations to prioritize DNS security. Businesses face substantial financial penalties and reputational damage for data breaches, motivating the adoption of preventative measures like DNS security services. Furthermore, advancements in DNS security technologies, such as DNSSEC and advanced threat intelligence, are making these solutions more effective and easier to implement. The cost-effectiveness of cloud-based solutions and the emergence of managed service providers are also making DNS security accessible to a wider range of organizations.

Challenges and Restraints in DNS Security Service
Despite the strong growth trajectory, the DNS security service market faces several challenges. The complexity of DNS infrastructure and the need for skilled professionals to manage and maintain these solutions present a significant hurdle, particularly for smaller organizations. Integration with existing security systems can be complex and time-consuming, requiring significant technical expertise. The high initial investment costs associated with some on-premise solutions can also deter smaller businesses from adopting these technologies. Another challenge is the evolving nature of cyber threats. Attackers are constantly developing new techniques to bypass security measures, requiring continuous updates and improvements to DNS security solutions. Maintaining up-to-date threat intelligence and adapting to the ever-changing threat landscape can be costly and resource-intensive. Finally, a lack of awareness among some organizations about the importance of DNS security remains a persistent barrier to market penetration.
Key Region or Country & Segment to Dominate the Market
The cloud-based segment is projected to dominate the DNS Security Service market throughout the forecast period (2025-2033).
Scalability and Flexibility: Cloud-based solutions offer unmatched scalability and flexibility, allowing businesses to adapt their security posture as their needs evolve. This is particularly crucial for organizations experiencing rapid growth or fluctuating demands.
Cost-Effectiveness: Cloud-based services often offer a more cost-effective alternative to on-premise solutions, eliminating the need for significant upfront investments in hardware and infrastructure. The pay-as-you-go model is highly attractive to many businesses.
Ease of Deployment and Management: Cloud-based DNS security services are typically easier to deploy and manage compared to their on-premise counterparts, reducing the need for specialized IT personnel. This ease of use is a major driver of adoption across various business sizes.
Accessibility: Cloud-based solutions provide global accessibility, enabling organizations to protect their infrastructure regardless of geographical location. This is beneficial for multinational corporations with globally dispersed operations.
Large Enterprises are the primary adopters of cloud-based DNS security services, driving a substantial portion of market revenue. Their larger budgets and sophisticated IT infrastructure allow for seamless integration and optimal utilization of these advanced solutions. However, the SME segment is also showing strong growth, indicating an increasing awareness of the critical role of DNS security in protecting business operations.
North America and Western Europe are currently leading the market, reflecting higher awareness, advanced infrastructure, and strong regulatory frameworks emphasizing cybersecurity. However, significant growth opportunities exist in Asia-Pacific and other developing regions as businesses increasingly prioritize cybersecurity and invest in advanced security solutions.
Growth Catalysts in DNS Security Service Industry
The market is experiencing accelerated growth due to the convergence of several factors: the increasing sophistication and frequency of cyberattacks targeting DNS, rising regulatory pressures mandating enhanced cybersecurity measures, the proliferation of cloud-based services and IoT devices, and the continuous advancements in DNS security technologies. These factors collectively drive robust demand for robust and reliable DNS security solutions across various industry verticals and organizational sizes.
Leading Players in the DNS Security Service
- Cisco
- OpenText (Webroot)
- TitanHQ
- DNSFilter
- MXToolBox
- Akamai
- Infoblox
- Comodo
- F5 Networks
- EfficientIP
- Bluecat
- Neustar
- CSIS Security Group
Significant Developments in DNS Security Service Sector
- 2020: Increased adoption of DNS-over-HTTPS (DoH) for enhanced privacy and security.
- 2021: Launch of several cloud-native DNS security solutions.
- 2022: Growth in demand for AI-powered threat intelligence in DNS security.
- 2023: Rising adoption of DNS security solutions integrated with other security tools.
Comprehensive Coverage DNS Security Service Report
This report provides a comprehensive overview of the DNS Security Service market, offering valuable insights into market trends, drivers, challenges, and opportunities. It offers a detailed analysis of key market segments, including cloud-based, on-premise, large enterprises, and SMEs. The report also profiles leading players in the industry, highlighting their strategies and market positions. This analysis serves as a valuable resource for businesses, investors, and stakeholders seeking to understand and navigate this dynamic and rapidly evolving market.
DNS Security Service Segmentation
-
1. Application
- 1.1. Large Enterprises
- 1.2. Small and Medium-sized Enterprises (SMEs)
-
2. Type
- 2.1. Cloud-Based
- 2.2. On-Premise
DNS Security Service Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

DNS Security Service REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 2.0% from 2019-2033 |
Segmentation |
|
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global DNS Security Service Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Application
- 5.1.1. Large Enterprises
- 5.1.2. Small and Medium-sized Enterprises (SMEs)
- 5.2. Market Analysis, Insights and Forecast - by Type
- 5.2.1. Cloud-Based
- 5.2.2. On-Premise
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. South America
- 5.3.3. Europe
- 5.3.4. Middle East & Africa
- 5.3.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Application
- 6. North America DNS Security Service Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Application
- 6.1.1. Large Enterprises
- 6.1.2. Small and Medium-sized Enterprises (SMEs)
- 6.2. Market Analysis, Insights and Forecast - by Type
- 6.2.1. Cloud-Based
- 6.2.2. On-Premise
- 6.1. Market Analysis, Insights and Forecast - by Application
- 7. South America DNS Security Service Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Application
- 7.1.1. Large Enterprises
- 7.1.2. Small and Medium-sized Enterprises (SMEs)
- 7.2. Market Analysis, Insights and Forecast - by Type
- 7.2.1. Cloud-Based
- 7.2.2. On-Premise
- 7.1. Market Analysis, Insights and Forecast - by Application
- 8. Europe DNS Security Service Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Application
- 8.1.1. Large Enterprises
- 8.1.2. Small and Medium-sized Enterprises (SMEs)
- 8.2. Market Analysis, Insights and Forecast - by Type
- 8.2.1. Cloud-Based
- 8.2.2. On-Premise
- 8.1. Market Analysis, Insights and Forecast - by Application
- 9. Middle East & Africa DNS Security Service Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Application
- 9.1.1. Large Enterprises
- 9.1.2. Small and Medium-sized Enterprises (SMEs)
- 9.2. Market Analysis, Insights and Forecast - by Type
- 9.2.1. Cloud-Based
- 9.2.2. On-Premise
- 9.1. Market Analysis, Insights and Forecast - by Application
- 10. Asia Pacific DNS Security Service Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Application
- 10.1.1. Large Enterprises
- 10.1.2. Small and Medium-sized Enterprises (SMEs)
- 10.2. Market Analysis, Insights and Forecast - by Type
- 10.2.1. Cloud-Based
- 10.2.2. On-Premise
- 10.1. Market Analysis, Insights and Forecast - by Application
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Cisco
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 OpenText (Webroot)
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 TitanHQ
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 DNSFilter
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 MXToolBox
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Akamai
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Infoblox
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Comodo
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 F5 Networks
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 EfficientIP
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Bluecat
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Neustar
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 CSIS Security Group
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.1 Cisco
- Figure 1: Global DNS Security Service Revenue Breakdown (million, %) by Region 2024 & 2032
- Figure 2: North America DNS Security Service Revenue (million), by Application 2024 & 2032
- Figure 3: North America DNS Security Service Revenue Share (%), by Application 2024 & 2032
- Figure 4: North America DNS Security Service Revenue (million), by Type 2024 & 2032
- Figure 5: North America DNS Security Service Revenue Share (%), by Type 2024 & 2032
- Figure 6: North America DNS Security Service Revenue (million), by Country 2024 & 2032
- Figure 7: North America DNS Security Service Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America DNS Security Service Revenue (million), by Application 2024 & 2032
- Figure 9: South America DNS Security Service Revenue Share (%), by Application 2024 & 2032
- Figure 10: South America DNS Security Service Revenue (million), by Type 2024 & 2032
- Figure 11: South America DNS Security Service Revenue Share (%), by Type 2024 & 2032
- Figure 12: South America DNS Security Service Revenue (million), by Country 2024 & 2032
- Figure 13: South America DNS Security Service Revenue Share (%), by Country 2024 & 2032
- Figure 14: Europe DNS Security Service Revenue (million), by Application 2024 & 2032
- Figure 15: Europe DNS Security Service Revenue Share (%), by Application 2024 & 2032
- Figure 16: Europe DNS Security Service Revenue (million), by Type 2024 & 2032
- Figure 17: Europe DNS Security Service Revenue Share (%), by Type 2024 & 2032
- Figure 18: Europe DNS Security Service Revenue (million), by Country 2024 & 2032
- Figure 19: Europe DNS Security Service Revenue Share (%), by Country 2024 & 2032
- Figure 20: Middle East & Africa DNS Security Service Revenue (million), by Application 2024 & 2032
- Figure 21: Middle East & Africa DNS Security Service Revenue Share (%), by Application 2024 & 2032
- Figure 22: Middle East & Africa DNS Security Service Revenue (million), by Type 2024 & 2032
- Figure 23: Middle East & Africa DNS Security Service Revenue Share (%), by Type 2024 & 2032
- Figure 24: Middle East & Africa DNS Security Service Revenue (million), by Country 2024 & 2032
- Figure 25: Middle East & Africa DNS Security Service Revenue Share (%), by Country 2024 & 2032
- Figure 26: Asia Pacific DNS Security Service Revenue (million), by Application 2024 & 2032
- Figure 27: Asia Pacific DNS Security Service Revenue Share (%), by Application 2024 & 2032
- Figure 28: Asia Pacific DNS Security Service Revenue (million), by Type 2024 & 2032
- Figure 29: Asia Pacific DNS Security Service Revenue Share (%), by Type 2024 & 2032
- Figure 30: Asia Pacific DNS Security Service Revenue (million), by Country 2024 & 2032
- Figure 31: Asia Pacific DNS Security Service Revenue Share (%), by Country 2024 & 2032
- Table 1: Global DNS Security Service Revenue million Forecast, by Region 2019 & 2032
- Table 2: Global DNS Security Service Revenue million Forecast, by Application 2019 & 2032
- Table 3: Global DNS Security Service Revenue million Forecast, by Type 2019 & 2032
- Table 4: Global DNS Security Service Revenue million Forecast, by Region 2019 & 2032
- Table 5: Global DNS Security Service Revenue million Forecast, by Application 2019 & 2032
- Table 6: Global DNS Security Service Revenue million Forecast, by Type 2019 & 2032
- Table 7: Global DNS Security Service Revenue million Forecast, by Country 2019 & 2032
- Table 8: United States DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 9: Canada DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 10: Mexico DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 11: Global DNS Security Service Revenue million Forecast, by Application 2019 & 2032
- Table 12: Global DNS Security Service Revenue million Forecast, by Type 2019 & 2032
- Table 13: Global DNS Security Service Revenue million Forecast, by Country 2019 & 2032
- Table 14: Brazil DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 15: Argentina DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 16: Rest of South America DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 17: Global DNS Security Service Revenue million Forecast, by Application 2019 & 2032
- Table 18: Global DNS Security Service Revenue million Forecast, by Type 2019 & 2032
- Table 19: Global DNS Security Service Revenue million Forecast, by Country 2019 & 2032
- Table 20: United Kingdom DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 21: Germany DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 22: France DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 23: Italy DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 24: Spain DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 25: Russia DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 26: Benelux DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 27: Nordics DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Europe DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 29: Global DNS Security Service Revenue million Forecast, by Application 2019 & 2032
- Table 30: Global DNS Security Service Revenue million Forecast, by Type 2019 & 2032
- Table 31: Global DNS Security Service Revenue million Forecast, by Country 2019 & 2032
- Table 32: Turkey DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 33: Israel DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 34: GCC DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 35: North Africa DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 36: South Africa DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 37: Rest of Middle East & Africa DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 38: Global DNS Security Service Revenue million Forecast, by Application 2019 & 2032
- Table 39: Global DNS Security Service Revenue million Forecast, by Type 2019 & 2032
- Table 40: Global DNS Security Service Revenue million Forecast, by Country 2019 & 2032
- Table 41: China DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 42: India DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 43: Japan DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 44: South Korea DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 45: ASEAN DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 46: Oceania DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
- Table 47: Rest of Asia Pacific DNS Security Service Revenue (million) Forecast, by Application 2019 & 2032
STEP 1 - Identification of Relevant Samples Size from Population Database



STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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