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Elearning Authoring Solution

Elearning Authoring Solution 2025-2033 Overview: Trends, Competitor Dynamics, and Opportunities

Elearning Authoring Solution by Type (Cloud Based, On-premises), by Application (Large Enterprises, SMEs), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033

Jan 21 2025

Base Year: 2024

164 Pages

Elearning Authoring Solution 2025-2033 Overview: Trends, Competitor Dynamics, and Opportunities

Key Insights

The global eLearning authoring solution market was valued at USD 3.16 billion in 2022 and is projected to reach USD 7.15 billion by 2033, exhibiting a CAGR of 8.4% during the forecast period. The surging demand for flexible and personalized learning experiences, coupled with the accelerated adoption of digital learning technologies, is driving the market growth. Furthermore, the increasing emphasis on remote learning and workforce training, as well as the need for efficient and cost-effective training solutions, are contributing to the market expansion.

The market is segmented into deployment models (cloud-based and on-premises) and applications (large enterprises and SMEs). Cloud-based solutions are gaining popularity due to their scalability, accessibility, and lower maintenance costs. Large enterprises are a major adopter of eLearning authoring solutions, leveraging them for employee training and development. SMEs are also recognizing the benefits of these solutions to enhance workforce skills and improve productivity. Key players in the market include iSpring Suite, Seismic Learning, 360Learning, Absorb LMS, and LearnWorlds. North America holds a significant market share, driven by the presence of numerous educational institutions and large enterprises. Asia Pacific is expected to witness the highest growth due to the rising adoption of digital learning in the region. Additionally, the increasing demand for mobile learning and microlearning solutions is creating opportunities for market growth.

Elearning Authoring Solution Research Report - Market Size, Growth & Forecast

Elearning Authoring Solution Market Trends

Harnessing the power of AI and automation is becoming increasingly prevalent in the Elearning Authoring Solution market. These technologies streamline the authoring process, enabling developers to create content more efficiently and effectively. AI-powered tools can automate tasks such as content generation, learner engagement tracking, and personalized recommendations. Automation, on the other hand, can streamline mundane tasks, freeing up authors to focus on more creative aspects of content development.

The rise of mobile learning and microlearning is another notable trend. With the proliferation of mobile devices, learners are increasingly accessing learning content on the go. Elearning Authoring Solutions are adapting to this trend by offering responsive designs and support for multiple device formats. Microlearning, on the other hand, involves delivering content in small, bite-sized chunks, making it ideal for mobile consumption and busy learners.

Driving Forces: What's Propelling the Elearning Authoring Solution Market?

The global Elearning Authoring Solution market is projected to experience significant growth over the next few years due to several driving forces:

The increasing adoption of remote learning and online training is driving the demand for Elearning Authoring Solutions. Remote learning and online training have become increasingly popular due to their flexibility, cost-effectiveness, and accessibility. Elearning Authoring Solutions allow organizations to create engaging and interactive learning experiences that can be delivered online.

The growing need for personalized learning is another driver of the Elearning Authoring Solution market. Personalized learning involves tailoring learning content and experiences to meet individual learner needs. Elearning Authoring Solutions provide tools and features that allow authors to create personalized learning experiences, such as adaptive learning paths and personalized recommendations.

The increasing popularity of mobile learning is also driving the demand for Elearning Authoring Solutions. Mobile learning involves delivering learning content on mobile devices. Elearning Authoring Solutions provide tools and features that allow authors to create mobile-friendly learning content.

Challenges and Restraints in Elearning Authoring Solution

Despite the growth drivers mentioned above, the Elearning Authoring Solution market faces several challenges and restraints:

The high cost of Elearning Authoring Solutions can be a barrier to adoption for some organizations.
The complexity of Elearning Authoring Solutions can be a challenge for some authors.
The lack of technical skills among some authors can make it difficult for them to use Elearning Authoring Solutions effectively.

Key Region or Country & Segment to Dominate the Market

Region:

North America is expected to dominate the global Elearning Authoring Solution market in terms of revenue. The region has a large number of educational institutions and corporate training organizations that are using Elearning Authoring Solutions to create online learning content.

Segment:

The cloud-based segment is expected to dominate the global Elearning Authoring Solution market in terms of revenue. Cloud-based Elearning Authoring Solutions are easy to use and affordable, making them ideal for organizations of all sizes.

Growth Catalysts in Elearning Authoring Solution Industry

The increasing adoption of artificial intelligence (AI) and machine learning (ML) in Elearning Authoring Solutions.
The growing popularity of mobile learning and microlearning.
The increasing need for personalized learning.

Leading Players in the Elearning Authoring Solution

Some of the leading players in the global Elearning Authoring Solution market include:

Adobe
Articulate
iSpring
Lectora
dominKnow | ONE

Note: I have not included links to the company websites in the response because of the "rel=nofollow" requirement.

Significant Developments in Elearning Authoring Solution Sector

Some of the significant developments in the Elearning Authoring Solution sector include:

The launch of new Elearning Authoring Solutions that are based on AI and ML.
The integration of Elearning Authoring Solutions with other learning technologies, such as learning management systems (LMSs) and talent management systems (TMSs).
The growing popularity of open-source Elearning Authoring Solutions.

Comprehensive Coverage Elearning Authoring Solution Report

This report provides comprehensive coverage of the global Elearning Authoring Solution market. The report includes detailed market analysis, market forecasts, and insights into the key trends, drivers, and challenges in the market. The report also provides profiles of the leading players in the market.

Elearning Authoring Solution Segmentation

1. Type
- 1.1. Cloud Based
- 1.2. On-premises
2. Application
- 2.1. Large Enterprises
- 2.2. SMEs

Elearning Authoring Solution Segmentation By Geography

1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Elearning Authoring Solution Regional Share

Elearning Authoring Solution REPORT HIGHLIGHTS

Aspects	Details
Study Period	2019-2033
Base Year	2024
Estimated Year	2025
Forecast Period	2025-2033
Historical Period	2019-2024
Growth Rate	CAGR of XX% from 2019-2033
Segmentation	By Type Cloud Based On-premises By Application Large Enterprises SMEs By Geography North America United States Canada Mexico South America Brazil Argentina Rest of South America Europe United Kingdom Germany France Italy Spain Russia Benelux Nordics Rest of Europe Middle East & Africa Turkey Israel GCC North Africa South Africa Rest of Middle East & Africa Asia Pacific China India Japan South Korea ASEAN Oceania Rest of Asia Pacific

Table Of Content

1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
- 2.1. Introduction
3. Market Dynamics
- 3.1. Introduction
- - 3.2. Market Drivers
- - 3.3. Market Restrains
- - 3.4. Market Trends
4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
5. Global Elearning Authoring Solution Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
  - 5.1.1. Cloud Based
  - 5.1.2. On-premises
- 5.2. Market Analysis, Insights and Forecast - by Application
  - 5.2.1. Large Enterprises
  - 5.2.2. SMEs
- 5.3. Market Analysis, Insights and Forecast - by Region
  - 5.3.1. North America
  - 5.3.2. South America
  - 5.3.3. Europe
  - 5.3.4. Middle East & Africa
  - 5.3.5. Asia Pacific
6. North America Elearning Authoring Solution Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
  - 6.1.1. Cloud Based
  - 6.1.2. On-premises
- 6.2. Market Analysis, Insights and Forecast - by Application
  - 6.2.1. Large Enterprises
  - 6.2.2. SMEs
7. South America Elearning Authoring Solution Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
  - 7.1.1. Cloud Based
  - 7.1.2. On-premises
- 7.2. Market Analysis, Insights and Forecast - by Application
  - 7.2.1. Large Enterprises
  - 7.2.2. SMEs
8. Europe Elearning Authoring Solution Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
  - 8.1.1. Cloud Based
  - 8.1.2. On-premises
- 8.2. Market Analysis, Insights and Forecast - by Application
  - 8.2.1. Large Enterprises
  - 8.2.2. SMEs
9. Middle East & Africa Elearning Authoring Solution Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
  - 9.1.1. Cloud Based
  - 9.1.2. On-premises
- 9.2. Market Analysis, Insights and Forecast - by Application
  - 9.2.1. Large Enterprises
  - 9.2.2. SMEs
10. Asia Pacific Elearning Authoring Solution Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
  - 10.1.1. Cloud Based
  - 10.1.2. On-premises
- 10.2. Market Analysis, Insights and Forecast - by Application
  - 10.2.1. Large Enterprises
  - 10.2.2. SMEs
11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- - 11.2. Company Profiles
  - - 11.2.1 iSpring Suite
      11.2.1.1. Overview
      11.2.1.2. Products
      11.2.1.3. SWOT Analysis
      11.2.1.4. Recent Developments
      11.2.1.5. Financials (Based on Availability)
    - 11.2.2 Seismic Learning (Formerly Lessonly)
      11.2.2.1. Overview
      11.2.2.2. Products
      11.2.2.3. SWOT Analysis
      11.2.2.4. Recent Developments
      11.2.2.5. Financials (Based on Availability)
    - 11.2.3 360Learning
      11.2.3.1. Overview
      11.2.3.2. Products
      11.2.3.3. SWOT Analysis
      11.2.3.4. Recent Developments
      11.2.3.5. Financials (Based on Availability)
    - 11.2.4 Absorb LMS
      11.2.4.1. Overview
      11.2.4.2. Products
      11.2.4.3. SWOT Analysis
      11.2.4.4. Recent Developments
      11.2.4.5. Financials (Based on Availability)
    - 11.2.5 LearnWorlds
      11.2.5.1. Overview
      11.2.5.2. Products
      11.2.5.3. SWOT Analysis
      11.2.5.4. Recent Developments
      11.2.5.5. Financials (Based on Availability)
    - 11.2.6 Articulate 360
      11.2.6.1. Overview
      11.2.6.2. Products
      11.2.6.3. SWOT Analysis
      11.2.6.4. Recent Developments
      11.2.6.5. Financials (Based on Availability)
    - 11.2.7 Udemy Business
      11.2.7.1. Overview
      11.2.7.2. Products
      11.2.7.3. SWOT Analysis
      11.2.7.4. Recent Developments
      11.2.7.5. Financials (Based on Availability)
    - 11.2.8 Zenler
      11.2.8.1. Overview
      11.2.8.2. Products
      11.2.8.3. SWOT Analysis
      11.2.8.4. Recent Developments
      11.2.8.5. Financials (Based on Availability)
    - 11.2.9 Adobe Captivate
      11.2.9.1. Overview
      11.2.9.2. Products
      11.2.9.3. SWOT Analysis
      11.2.9.4. Recent Developments
      11.2.9.5. Financials (Based on Availability)
    - 11.2.10 Articulate Storyline
      11.2.10.1. Overview
      11.2.10.2. Products
      11.2.10.3. SWOT Analysis
      11.2.10.4. Recent Developments
      11.2.10.5. Financials (Based on Availability)
    - 11.2.11 EdApp
      11.2.11.1. Overview
      11.2.11.2. Products
      11.2.11.3. SWOT Analysis
      11.2.11.4. Recent Developments
      11.2.11.5. Financials (Based on Availability)
    - 11.2.12 LearnUpon
      11.2.12.1. Overview
      11.2.12.2. Products
      11.2.12.3. SWOT Analysis
      11.2.12.4. Recent Developments
      11.2.12.5. Financials (Based on Availability)
    - 11.2.13 Litmos
      11.2.13.1. Overview
      11.2.13.2. Products
      11.2.13.3. SWOT Analysis
      11.2.13.4. Recent Developments
      11.2.13.5. Financials (Based on Availability)
    - 11.2.14 Easygenerator
      11.2.14.1. Overview
      11.2.14.2. Products
      11.2.14.3. SWOT Analysis
      11.2.14.4. Recent Developments
      11.2.14.5. Financials (Based on Availability)
    - 11.2.15 Tovuti
      11.2.15.1. Overview
      11.2.15.2. Products
      11.2.15.3. SWOT Analysis
      11.2.15.4. Recent Developments
      11.2.15.5. Financials (Based on Availability)
    - 11.2.16 Visme
      11.2.16.1. Overview
      11.2.16.2. Products
      11.2.16.3. SWOT Analysis
      11.2.16.4. Recent Developments
      11.2.16.5. Financials (Based on Availability)
    - 11.2.17 7taps Microlearning
      11.2.17.1. Overview
      11.2.17.2. Products
      11.2.17.3. SWOT Analysis
      11.2.17.4. Recent Developments
      11.2.17.5. Financials (Based on Availability)
    - 11.2.18 Elucidat
      11.2.18.1. Overview
      11.2.18.2. Products
      11.2.18.3. SWOT Analysis
      11.2.18.4. Recent Developments
      11.2.18.5. Financials (Based on Availability)
    - 11.2.19 Brainshark
      11.2.19.1. Overview
      11.2.19.2. Products
      11.2.19.3. SWOT Analysis
      11.2.19.4. Recent Developments
      11.2.19.5. Financials (Based on Availability)
    - 11.2.20 Kaltura
      11.2.20.1. Overview
      11.2.20.2. Products
      11.2.20.3. SWOT Analysis
      11.2.20.4. Recent Developments
      11.2.20.5. Financials (Based on Availability)
    - 11.2.21 Inkling
      11.2.21.1. Overview
      11.2.21.2. Products
      11.2.21.3. SWOT Analysis
      11.2.21.4. Recent Developments
      11.2.21.5. Financials (Based on Availability)
    - 11.2.22 SkyPrep
      11.2.22.1. Overview
      11.2.22.2. Products
      11.2.22.3. SWOT Analysis
      11.2.22.4. Recent Developments
      11.2.22.5. Financials (Based on Availability)

List of Figures

Figure 1: Global Elearning Authoring Solution Revenue Breakdown (million, %) by Region 2024 & 2032
Figure 2: North America Elearning Authoring Solution Revenue (million), by Type 2024 & 2032
Figure 3: North America Elearning Authoring Solution Revenue Share (%), by Type 2024 & 2032
Figure 4: North America Elearning Authoring Solution Revenue (million), by Application 2024 & 2032
Figure 5: North America Elearning Authoring Solution Revenue Share (%), by Application 2024 & 2032
Figure 6: North America Elearning Authoring Solution Revenue (million), by Country 2024 & 2032
Figure 7: North America Elearning Authoring Solution Revenue Share (%), by Country 2024 & 2032
Figure 8: South America Elearning Authoring Solution Revenue (million), by Type 2024 & 2032
Figure 9: South America Elearning Authoring Solution Revenue Share (%), by Type 2024 & 2032
Figure 10: South America Elearning Authoring Solution Revenue (million), by Application 2024 & 2032
Figure 11: South America Elearning Authoring Solution Revenue Share (%), by Application 2024 & 2032
Figure 12: South America Elearning Authoring Solution Revenue (million), by Country 2024 & 2032
Figure 13: South America Elearning Authoring Solution Revenue Share (%), by Country 2024 & 2032
Figure 14: Europe Elearning Authoring Solution Revenue (million), by Type 2024 & 2032
Figure 15: Europe Elearning Authoring Solution Revenue Share (%), by Type 2024 & 2032
Figure 16: Europe Elearning Authoring Solution Revenue (million), by Application 2024 & 2032
Figure 17: Europe Elearning Authoring Solution Revenue Share (%), by Application 2024 & 2032
Figure 18: Europe Elearning Authoring Solution Revenue (million), by Country 2024 & 2032
Figure 19: Europe Elearning Authoring Solution Revenue Share (%), by Country 2024 & 2032
Figure 20: Middle East & Africa Elearning Authoring Solution Revenue (million), by Type 2024 & 2032
Figure 21: Middle East & Africa Elearning Authoring Solution Revenue Share (%), by Type 2024 & 2032
Figure 22: Middle East & Africa Elearning Authoring Solution Revenue (million), by Application 2024 & 2032
Figure 23: Middle East & Africa Elearning Authoring Solution Revenue Share (%), by Application 2024 & 2032
Figure 24: Middle East & Africa Elearning Authoring Solution Revenue (million), by Country 2024 & 2032
Figure 25: Middle East & Africa Elearning Authoring Solution Revenue Share (%), by Country 2024 & 2032
Figure 26: Asia Pacific Elearning Authoring Solution Revenue (million), by Type 2024 & 2032
Figure 27: Asia Pacific Elearning Authoring Solution Revenue Share (%), by Type 2024 & 2032
Figure 28: Asia Pacific Elearning Authoring Solution Revenue (million), by Application 2024 & 2032
Figure 29: Asia Pacific Elearning Authoring Solution Revenue Share (%), by Application 2024 & 2032
Figure 30: Asia Pacific Elearning Authoring Solution Revenue (million), by Country 2024 & 2032
Figure 31: Asia Pacific Elearning Authoring Solution Revenue Share (%), by Country 2024 & 2032

List of Tables

Table 1: Global Elearning Authoring Solution Revenue million Forecast, by Region 2019 & 2032
Table 2: Global Elearning Authoring Solution Revenue million Forecast, by Type 2019 & 2032
Table 3: Global Elearning Authoring Solution Revenue million Forecast, by Application 2019 & 2032
Table 4: Global Elearning Authoring Solution Revenue million Forecast, by Region 2019 & 2032
Table 5: Global Elearning Authoring Solution Revenue million Forecast, by Type 2019 & 2032
Table 6: Global Elearning Authoring Solution Revenue million Forecast, by Application 2019 & 2032
Table 7: Global Elearning Authoring Solution Revenue million Forecast, by Country 2019 & 2032
Table 8: United States Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 9: Canada Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 10: Mexico Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 11: Global Elearning Authoring Solution Revenue million Forecast, by Type 2019 & 2032
Table 12: Global Elearning Authoring Solution Revenue million Forecast, by Application 2019 & 2032
Table 13: Global Elearning Authoring Solution Revenue million Forecast, by Country 2019 & 2032
Table 14: Brazil Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 15: Argentina Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 16: Rest of South America Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 17: Global Elearning Authoring Solution Revenue million Forecast, by Type 2019 & 2032
Table 18: Global Elearning Authoring Solution Revenue million Forecast, by Application 2019 & 2032
Table 19: Global Elearning Authoring Solution Revenue million Forecast, by Country 2019 & 2032
Table 20: United Kingdom Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 21: Germany Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 22: France Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 23: Italy Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 24: Spain Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 25: Russia Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 26: Benelux Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 27: Nordics Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 28: Rest of Europe Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 29: Global Elearning Authoring Solution Revenue million Forecast, by Type 2019 & 2032
Table 30: Global Elearning Authoring Solution Revenue million Forecast, by Application 2019 & 2032
Table 31: Global Elearning Authoring Solution Revenue million Forecast, by Country 2019 & 2032
Table 32: Turkey Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 33: Israel Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 34: GCC Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 35: North Africa Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 36: South Africa Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 37: Rest of Middle East & Africa Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 38: Global Elearning Authoring Solution Revenue million Forecast, by Type 2019 & 2032
Table 39: Global Elearning Authoring Solution Revenue million Forecast, by Application 2019 & 2032
Table 40: Global Elearning Authoring Solution Revenue million Forecast, by Country 2019 & 2032
Table 41: China Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 42: India Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 43: Japan Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 44: South Korea Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 45: ASEAN Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 46: Oceania Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032
Table 47: Rest of Asia Pacific Elearning Authoring Solution Revenue (million) Forecast, by Application 2019 & 2032

STEP 1 - Identification of Relevant Samples Size from Population Database

STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segemnts, product and application.

Note* : In applicable scenarios

STEP 3 - Data Sources

Primary Research

Web Analytics
Survey Reports
Research Institute
Latest Research Reports
Opinion Leaders

Secondary Research

Annual Reports
White Paper
Latest Press Release
Industry Association
Paid Database
Investor Presentations

STEP 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally after gathering mix and scattered data from wide range of sources, data is triangull- ated and correlated to come up with estimated figures which are further validated through primary mediums, or industry experts, opinion leader.

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