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report thumbnailEurope Paper Towel Market

Europe Paper Towel Market 2024 to Grow at 5.45 CAGR with 4.88 USD Billion  Market Size: Analysis and Forecasts 2032

Europe Paper Towel Market by Product Type (Folded, Rolled), by Application (Consumer, AFH (Office, Restaurant, Hotel, Hospital, Others), by Quality (Strong Absorption, General Absorption), by Forecast 2024-2032

Jul 15 2024
Base Year: 2023
180 Pages
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Europe Paper Towel Market 2024 to Grow at 5.45 CAGR with 4.88 USD Billion  Market Size: Analysis and Forecasts 2032

Key Insights

The Europe Paper Towel Marketsize was valued at USD 4.88 USD Billion in 2023 and is projected to reach USD 7.08 USD Billion by 2032, exhibiting a CAGR of 5.45 % during the forecast period. Paper towel is an essential household item that is found in most kitchens and bathrooms, performed for assorted activities including drying hands and cleaning up spills. It can be made from different materials depending on how it is produced. This category includes virgin paper towels made from freshly cut wood fibers; recycled paper towels that are made from post-consumer waste, highlighting sustainability; elemental chlorine-free (ECF), which is processed without elemental chlorine and produces less environmental impacts; and processed chlorine-free (PCF) which is created with no chlorine derivatives, even reducing the ecological. More and more, people are choosing eco-friendly products considering the increasing environmental issue. Companies are no longer only oriented on the production of paper towels that are just effective but also eco-friendly. This trend agrees with the increasing demand which the growing population creates, thus sustainable practices also plays an important role in the manufacturing process. With the rise of environmentally conscious consumers, the demand for eco-friendly paper towels is expected to rise and in response industry innovations will be the way forwards to satisfy their ever-changing needs.

Europe Paper Towel Market Research Report - Market Size, Growth & Forecast

Europe Paper Towel Trends

  • Increasing consumer preference for hygienic and disposable products
  • Rising awareness of sustainability and environmental concerns
  • Growing demand from the hospitality and healthcare sectors

Driving Forces: What's Propelling the Europe Paper Towel Market

  • Hygienic and Disposable: Paper towels offer convenient and germ-free cleaning options, driving demand.
  • Sustainability Initiatives: Paper towel manufacturers are focusing on eco-friendly production methods and biodegradable materials.
  • Growing Population and Urbanization: Increasing population and urban expansion lead to a higher demand for paper towels.

Challenges and Restraints in Europe Paper Towel Market

  • Economic Fluctuations: Economic downturns can impact consumer spending on non-essential items like paper towels.
  • Competition from Reusable Alternatives: Reusable towels and digital hand dryers pose competition to paper towel sales.
  • Raw Material Price Volatility: Fluctuations in pulp and paper prices can affect production costs.

Emerging Trends in Europe Paper Towel

  • Customization and Premiumization: Consumers seek personalized paper towel options with premium features.
  • Digital Innovation: Smart paper towel dispensers offer data insights and automated replenishment.
  • E-commerce Channels: Online retailers expand accessibility and convenience for consumers.

Growth Catalysts in Europe Paper Towel Industry

Europe Paper Towel Market Growth
  • Government Regulations: Governments promote hygiene practices and environmental sustainability, supporting paper towel demand.
  • Technological Advancements: Innovations in production processes enhance product efficiency and sustainability.
  • Strategic Partnerships: Collaborations between manufacturers and distributors strengthen supply chains.

Market Segmentation: Europe Paper Towel Analysis

Product Type:

  • Folded
  • Rolled

Application:

  • Consumer
  • AFH (Office, Restaurant, Hotel, Hospital, and Others)

Quality:

  • Strong Absorption
  • General Absorption

Leading Players in the Europe Paper Towel Market

  • Essity AB (Sweden)
  • SOFIDEL GROUP (Italy)
  • WEPA Hygieneprodukte GmbH (Germany)
  • Kimberly Clark Corporation (U.S.)
  • Metsa Tissue (Finland)

Significant developments in Europe Paper Towel Sector

  • Acquisitions and Mergers: Strategic acquisitions enhance market presence and expand product portfolios.
  • New Product Launches: Companies introduce innovative paper towel products with advanced features.
  • Sustainability Initiatives: Manufacturers invest in eco-friendly production processes and biodegradable materials.

Comprehensive Coverage Europe Paper Towel Market Report

  • Market Overview
  • Market Size and Forecast
  • Market Drivers and Restraints
  • Market Segmentation
  • Competitive Landscape
  • Key Company Profiles
  • Industry Trends and Developments
  • Regional Analysis
  • Consumer Analysis
  • DROCs (Drivers, Restraints, Opportunities, Challenges)
  • Acquisitions and Mergers

Regional Insight

Europe Paper Towel Market Regional Share
  • Western Europe: Dominates the market with established economies and high demand for paper towels.
  • Eastern Europe: Emerging markets with growing demand due to urbanization and rising disposable incomes.

Consumer Side Analysis

  • Hygienic and Disposable: Consumers prioritize hygiene and convenience.
  • Sustainability Concerns: Consumers seek eco-friendly paper towel options.
  • Value for Money: Consumers balance quality and affordability.

DROCs

Drivers:

  • Rising Hygienic Concerns
  • Increasing Sustainability Initiatives
  • Population Growth and Urbanization

Restraints:

  • Economic Fluctuations
  • Reusable Alternative Competition
  • Raw Material Cost Volatility

Opportunities:

  • Customization and Premiumization
  • Digital Innovations
  • E-commerce Sales Channels

Challenges:

  • Government Regulations
  • Technological Advancements
  • Strategic Partnerships

Europe Paper Towel Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2018-2032
Base Year 2023
Estimated Year 2024
Forecast Period2024-2032
Historical Period2018-2023
Growth RateCAGR of 5.45 %% from 2018-2032
Segmentation
    • By Product Type
      • Folded
      • Rolled
    • By Application
      • Consumer
      • AFH (Office
      • Restaurant
      • Hotel
      • Hospital
      • Others
    • By Quality
      • Strong Absorption
      • General Absorption
  • By Geography

Frequently Asked Questions

Table Of Content
  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
      • 3.3. Market Restrains
        • 3.3.1. Fluctuating Raw Material Prices to Limit Market Growth
      • 3.4. Market Trends
        • 3.4.1. Dental Spas to Add Impetus to Industry Growth
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Europe Paper Towel Market Analysis, Insights and Forecast, 2018-2030
    • 5.1. Market Analysis, Insights and Forecast - by Product Type
      • 5.1.1. Folded
      • 5.1.2. Rolled
    • 5.2. Market Analysis, Insights and Forecast - by Application
      • 5.2.1. Consumer
      • 5.2.2. AFH (Office
      • 5.2.3. Restaurant
      • 5.2.4. Hotel
      • 5.2.5. Hospital
      • 5.2.6. Others
    • 5.3. Market Analysis, Insights and Forecast - by Quality
      • 5.3.1. Strong Absorption
      • 5.3.2. General Absorption
    • 5.4. Market Analysis, Insights and Forecast - by Region
      • 5.4.1.
  6. 6. Germany Europe Paper Towel Market Analysis, Insights and Forecast, 2018-2030
      • 6.1. Market Analysis, Insights and Forecast - By Product Type
        • 6.1.1. Folded and Rolled
      • 6.2. Market Analysis, Insights and Forecast - By Application
        • 6.2.1 Consumer and AFH (Office
        • 6.2.2 Restaurant
        • 6.2.3 Hotel
        • 6.2.4 Hospital
        • 6.2.5 and Others
      • 6.3. Market Analysis, Insights and Forecast - By Quality
        • 6.3.1. Strong Absorption and General Absorption
  7. 7. France Europe Paper Towel Market Analysis, Insights and Forecast, 2018-2030
      • 7.1. Market Analysis, Insights and Forecast - By Product Type
        • 7.1.1. Folded and Rolled
      • 7.2. Market Analysis, Insights and Forecast - By Application
        • 7.2.1 Consumer and AFH (Office
        • 7.2.2 Restaurant
        • 7.2.3 Hotel
        • 7.2.4 Hospital
        • 7.2.5 and Others
      • 7.3. Market Analysis, Insights and Forecast - By Quality
        • 7.3.1. Strong Absorption and General Absorption
  8. 8. Italy Europe Paper Towel Market Analysis, Insights and Forecast, 2018-2030
      • 8.1. Market Analysis, Insights and Forecast - By Product Type
        • 8.1.1. Folded and Rolled
      • 8.2. Market Analysis, Insights and Forecast - By Application
        • 8.2.1 Consumer and AFH (Office
        • 8.2.2 Restaurant
        • 8.2.3 Hotel
        • 8.2.4 Hospital
        • 8.2.5 and Others
      • 8.3. Market Analysis, Insights and Forecast - By Quality
        • 8.3.1. Strong Absorption and General Absorption
  9. 9. Spain Europe Paper Towel Market Analysis, Insights and Forecast, 2018-2030
      • 9.1. Market Analysis, Insights and Forecast - By Product Type
        • 9.1.1. Folded and Rolled
      • 9.2. Market Analysis, Insights and Forecast - By Application
        • 9.2.1 Consumer and AFH (Office
        • 9.2.2 Restaurant
        • 9.2.3 Hotel
        • 9.2.4 Hospital
        • 9.2.5 and Others
      • 9.3. Market Analysis, Insights and Forecast - By Quality
        • 9.3.1. Strong Absorption and General Absorption
  10. 10. United Kingdom Europe Paper Towel Market Analysis, Insights and Forecast, 2018-2030
      • 10.1. Market Analysis, Insights and Forecast - By Product Type
        • 10.1.1. Folded and Rolled
      • 10.2. Market Analysis, Insights and Forecast - By Application
        • 10.2.1 Consumer and AFH (Office
        • 10.2.2 Restaurant
        • 10.2.3 Hotel
        • 10.2.4 Hospital
        • 10.2.5 and Others
      • 10.3. Market Analysis, Insights and Forecast - By Quality
        • 10.3.1. Strong Absorption and General Absorption
  11. 11. Netherlands Europe Paper Towel Market Analysis, Insights and Forecast, 2018-2030
      • 11.1. Market Analysis, Insights and Forecast - By Product Type
        • 11.1.1. Folded and Rolled
      • 11.2. Market Analysis, Insights and Forecast - By Application
        • 11.2.1 Consumer and AFH (Office
        • 11.2.2 Restaurant
        • 11.2.3 Hotel
        • 11.2.4 Hospital
        • 11.2.5 and Others
      • 11.3. Market Analysis, Insights and Forecast - By Quality
        • 11.3.1. Strong Absorption and General Absorption
  12. 12. Rest of Europe Europe Paper Towel Market Analysis, Insights and Forecast, 2018-2030
      • 12.1. Market Analysis, Insights and Forecast - By Product Type
        • 12.1.1. Folded and Rolled
      • 12.2. Market Analysis, Insights and Forecast - By Application
        • 12.2.1 Consumer and AFH (Office
        • 12.2.2 Restaurant
        • 12.2.3 Hotel
        • 12.2.4 Hospital
        • 12.2.5 and Others
      • 12.3. Market Analysis, Insights and Forecast - By Quality
        • 12.3.1. Strong Absorption and General Absorption
  13. 13. Competitive Analysis
    • 13.1. Market Share Analysis 2023
      • 13.2. Company Profiles
        • 13.2.1 Essity AB (Sweden)
          • 13.2.1.1. Overview
          • 13.2.1.2. Products
          • 13.2.1.3. SWOT Analysis
          • 13.2.1.4. Recent Developments
          • 13.2.1.5. Financials (Based on Availability)
        • 13.2.2 SOFIDEL GROUP (Italy)
          • 13.2.2.1. Overview
          • 13.2.2.2. Products
          • 13.2.2.3. SWOT Analysis
          • 13.2.2.4. Recent Developments
          • 13.2.2.5. Financials (Based on Availability)
        • 13.2.3 WEPA Hygieneprodukte GmbH (Germany)
          • 13.2.3.1. Overview
          • 13.2.3.2. Products
          • 13.2.3.3. SWOT Analysis
          • 13.2.3.4. Recent Developments
          • 13.2.3.5. Financials (Based on Availability)
        • 13.2.4 Kimberly Clark Corporation (U.S.)
          • 13.2.4.1. Overview
          • 13.2.4.2. Products
          • 13.2.4.3. SWOT Analysis
          • 13.2.4.4. Recent Developments
          • 13.2.4.5. Financials (Based on Availability)
        • 13.2.5 Metsa Tissue (Finland)
          • 13.2.5.1. Overview
          • 13.2.5.2. Products
          • 13.2.5.3. SWOT Analysis
          • 13.2.5.4. Recent Developments
          • 13.2.5.5. Financials (Based on Availability)
        • 13.2.6 Industrie Cartarie Tronchetti S.p.A. (Italy)
          • 13.2.6.1. Overview
          • 13.2.6.2. Products
          • 13.2.6.3. SWOT Analysis
          • 13.2.6.4. Recent Developments
          • 13.2.6.5. Financials (Based on Availability)
        • 13.2.7 Lucart S.p.A. (Italy)
          • 13.2.7.1. Overview
          • 13.2.7.2. Products
          • 13.2.7.3. SWOT Analysis
          • 13.2.7.4. Recent Developments
          • 13.2.7.5. Financials (Based on Availability)
        • 13.2.8 Cartiere Carrara S.p.A. (Italy)
          • 13.2.8.1. Overview
          • 13.2.8.2. Products
          • 13.2.8.3. SWOT Analysis
          • 13.2.8.4. Recent Developments
          • 13.2.8.5. Financials (Based on Availability)
        • 13.2.9 INDUSTRIE CALTEX SPA (Italy)
          • 13.2.9.1. Overview
          • 13.2.9.2. Products
          • 13.2.9.3. SWOT Analysis
          • 13.2.9.4. Recent Developments
          • 13.2.9.5. Financials (Based on Availability)
        • 13.2.10 Star Tissue UK Limited (U.K.)
          • 13.2.10.1. Overview
          • 13.2.10.2. Products
          • 13.2.10.3. SWOT Analysis
          • 13.2.10.4. Recent Developments
          • 13.2.10.5. Financials (Based on Availability)
List of Figures
  1. Figure 1: Europe Paper Towel Market Revenue Breakdown (USD Billion, %) by Product 2023 & 2031
  2. Figure 2: Europe Paper Towel Market Value Share (%), by Product Type 2023 & 2031
  3. Figure 3: Europe Paper Towel Market Value Share (%), by Application 2023 & 2031
  4. Figure 4: Europe Paper Towel Market Value Share (%), by Quality 2023 & 2031
  5. Figure 5: Europe Paper Towel Market Share (%) by Company 2023
List of Tables
  1. Table 1: Europe Paper Towel Market Revenue USD Billion Forecast, by Product Type 2018 & 2031
  2. Table 2: Europe Paper Towel Market Volume K Units Forecast, by Product Type 2018 & 2031
  3. Table 3: Europe Paper Towel Market Revenue USD Billion Forecast, by Application 2018 & 2031
  4. Table 4: Europe Paper Towel Market Volume K Units Forecast, by Application 2018 & 2031
  5. Table 5: Europe Paper Towel Market Revenue USD Billion Forecast, by Quality 2018 & 2031
  6. Table 6: Europe Paper Towel Market Volume K Units Forecast, by Quality 2018 & 2031
  7. Table 7: Europe Paper Towel Market Revenue USD Billion Forecast, by Region 2018 & 2031
  8. Table 8: Europe Paper Towel Market Volume K Units Forecast, by Region 2018 & 2031
  9. Table 9: Europe Paper Towel Market Revenue USD Billion Forecast, by Product Type 2018 & 2031
  10. Table 10: Europe Paper Towel Market Volume K Units Forecast, by Product Type 2018 & 2031
  11. Table 11: Europe Paper Towel Market Revenue USD Billion Forecast, by Application 2018 & 2031
  12. Table 12: Europe Paper Towel Market Volume K Units Forecast, by Application 2018 & 2031
  13. Table 13: Europe Paper Towel Market Revenue USD Billion Forecast, by Quality 2018 & 2031
  14. Table 14: Europe Paper Towel Market Volume K Units Forecast, by Quality 2018 & 2031
  15. Table 15: Europe Paper Towel Market Revenue USD Billion Forecast, by Region 2018 & 2031
  16. Table 16: Europe Paper Towel Market Volume K Units Forecast, by Region 2018 & 2031
  17. Table 17: Europe Paper Towel Market Revenue USD Billion Forecast, by Product Type 2018 & 2031
  18. Table 18: Europe Paper Towel Market Volume K Units Forecast, by Product Type 2018 & 2031
  19. Table 19: Europe Paper Towel Market Revenue USD Billion Forecast, by Application 2018 & 2031
  20. Table 20: Europe Paper Towel Market Volume K Units Forecast, by Application 2018 & 2031
  21. Table 21: Europe Paper Towel Market Revenue USD Billion Forecast, by Quality 2018 & 2031
  22. Table 22: Europe Paper Towel Market Volume K Units Forecast, by Quality 2018 & 2031
  23. Table 23: Europe Paper Towel Market Revenue USD Billion Forecast, by Country 2018 & 2031
  24. Table 24: Europe Paper Towel Market Volume K Units Forecast, by Country 2018 & 2031
  25. Table 25: Germany Europe Paper Towel Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
  26. Table 26: Germany Europe Paper Towel Market Volume (K Units) Forecast, by Application 2018 & 2031
  27. Table 27: France Europe Paper Towel Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
  28. Table 28: France Europe Paper Towel Market Volume (K Units) Forecast, by Application 2018 & 2031
  29. Table 29: Italy Europe Paper Towel Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
  30. Table 30: Italy Europe Paper Towel Market Volume (K Units) Forecast, by Application 2018 & 2031
  31. Table 31: Spain Europe Paper Towel Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
  32. Table 32: Spain Europe Paper Towel Market Volume (K Units) Forecast, by Application 2018 & 2031
  33. Table 33: United Kingdom Europe Paper Towel Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
  34. Table 34: United Kingdom Europe Paper Towel Market Volume (K Units) Forecast, by Application 2018 & 2031
  35. Table 35: Netherlands Europe Paper Towel Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
  36. Table 36: Netherlands Europe Paper Towel Market Volume (K Units) Forecast, by Application 2018 & 2031
  37. Table 37: Rest of Europe Europe Paper Towel Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
  38. Table 38: Rest of Europe Europe Paper Towel Market Volume (K Units) Forecast, by Application 2018 & 2031
  39. Table 39: Europe Paper Towel Market Revenue USD Billion Forecast, by Product Type 2018 & 2031
  40. Table 40: Europe Paper Towel Market Volume K Units Forecast, by Product Type 2018 & 2031
  41. Table 41: Europe Paper Towel Market Revenue USD Billion Forecast, by Application 2018 & 2031
  42. Table 42: Europe Paper Towel Market Volume K Units Forecast, by Application 2018 & 2031
  43. Table 43: Europe Paper Towel Market Revenue USD Billion Forecast, by Quality 2018 & 2031
  44. Table 44: Europe Paper Towel Market Volume K Units Forecast, by Quality 2018 & 2031
  45. Table 45: Europe Paper Towel Market Revenue USD Billion Forecast, by Country 2018 & 2031
  46. Table 46: Europe Paper Towel Market Volume K Units Forecast, by Country 2018 & 2031
AspectsDetails
Study Period 2018-2032
Base Year 2023
Estimated Year 2024
Forecast Period2024-2032
Historical Period2018-2023
Growth RateCAGR of 5.45 %% from 2018-2032
Segmentation
    • By Product Type
      • Folded
      • Rolled
    • By Application
      • Consumer
      • AFH (Office
      • Restaurant
      • Hotel
      • Hospital
      • Others
    • By Quality
      • Strong Absorption
      • General Absorption
  • By Geography

STEP 1 - Identification of Relevant Samples Size from Population Database

Step Chart
bar chart
method chart

STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

approach chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segemnts, product and application.

Note* : In applicable scenarios

STEP 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
approach chart

STEP 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally after gathering mix and scattered data from wide range of sources, data is triangull- ated and correlated to come up with estimated figures which are further validated through primary mediums, or industry experts, opinion leader.
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Women Dress Market Strategic Insights: Analysis 2024 and For...