Hair Dryer Market  Analysis Report 2024: Market to Grow by a CAGR of 5.87 to 2032, Driven by Government Incentives, Popularity of Virtual Assistants, and Strategic Partnerships

Key Insights

The Hair Dryer Market size was valued at USD 8.54 USD Billion in 2023 and is projected to reach USD 12.73 USD Billion by 2032, exhibiting a CAGR of 5.87 % during the forecast period. A hair dryer is an electrically operated device used to blow hot or cool air on wet hair to facilitate the process of water evaporation hence reducing the time taken for drying. It can be in various forms such as transformative handheld dryers, travel or compact dryers and salon-grade professional dryers. Modern hair dryers have variable heat and speed settings and extra nozzles that allow styling according to the type of hair. A hairdryer can be used for other functions aside from blow drying after the bath. It is utilized in salons for styling treatments like flat ironing or volumising the hair and at home for daily personal care. The advantages of a hair dryer go even beyond convenience and time and include the opportunity to achieve the desired style precisely and without any hassle.

Hair Dryer Trends

• Rising popularity of cordless hair dryers
• Increasing adoption of advanced features such as ionic and ceramic technology
• Growing demand for hair dryers with specialized functions, such as volumizing and straightening

Driving Forces: What's Propelling the Hair Dryer Market

• Increasing disposable income
• Rising awareness of hair care
• Growing influence of social media and celebrity endorsements

Challenges and Restraints in the Hair Dryer Market

• Environmental concerns related to excessive plastic usage
• Fluctuating raw material prices
• Intense competition from established and emerging brands

Emerging Trends in Hair Dryer

• Integration of sensors and smart technology
• Focus on sustainability and eco-friendly materials
• Growth of e-commerce and online sales

Growth Catalysts in the Hair Dryer Industry

• Innovations in hair dryer design and functionality
• Expansion in emerging markets
• Strategic partnerships and collaborations

Market Segmentation: Hair Dryer Analysis

Type:

• Corded
• Cordless

Distribution Channel:

• Retail stores
• Online platforms
• Direct-to-consumer sales

Leading Players in the Hair Dryer Market

• Conair LLC (U.S.)
• Panasonic Holdings Corporation (Japan)
• Koninklijke Philips N.V (Netherlands)
• Dyson Limited (Singapore)
• Tescom Co., Ltd. (Japan)
• Spectrum Brands, Inc. (U.S.)
• Revlon Inc. (U.S.)
• Ghd Hair (U.K.)

Significant developments in Hair Dryer Sector

• June 2022: Ghd Hair launched its 'Sunsthetic Collection' of hair dryers and straighteners.
• June 2022: Dyson re-launched its 'Airwrap' hair dryer range with upgraded features.
• September 2021: SharkNinja introduced its 'Shark HyperAIR' hairdryer.

Comprehensive Coverage Hair Dryer Market Report

The report provides a detailed analysis of the hair dryer market, including market size, growth prospects, key trends, competitive landscape, and industry forecasts.

Regional Insight

• **North America:** This region holds a dominant share of the global hair dryer market, owing to the high adoption of advanced salon and home products. The presence of key market players and well-established distribution channels has contributed to the region's dominance.
• **Europe:** Europe follows North America in terms of market share. The region is characterized by a strong demand for premium hair dryers that cater to the needs of consumers seeking both performance and aesthetics.
• **Asia-Pacific:** The Asia-Pacific region has experienced significant growth in the hair dryer market. Rising disposable incomes and increasing consumer awareness about hair care have fueled the demand for hair dryers in emerging markets such as China and India.
• **South America:** South America is a developing market for hair dryers. The region has a growing population of middle-class consumers who are driving the demand for affordable and functional products.
• **Middle East and Africa:** The Middle East and Africa region has a relatively low market share compared to other regions. However, there is potential for growth in specific segments such as travel hair dryers.

Consumer Side Analysis

• Consumer preferences and buying patterns
• Consumer segmentation
• Psychographic analysis

DROCs

• Driving Factors:
  • Growing demand for hair dryers in emerging economies
  • Increasing disposable income
• Restraining Factors:
  • Environmental concerns
  • Fluctuating raw material prices

Acqui-Merger

• June 2021: Realme partnered with Dizo to launch a hair dryer and trimmer series in India.