
Internet Marketing Promotion Services Is Set To Reach XXX million By 2033, Growing At A CAGR Of XX
Internet Marketing Promotion Services by Type (Search Engine Optimization (SEO)), by Application (Large Enterprises, Small and Medium Enterprises), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
Key Insights
The global Internet Marketing Promotion Services market holds immense growth potential, projected to reach a valuation of XXX million by 2033, driven by a CAGR of XX% during the forecast period (2023-2033). Key market drivers include the rising adoption of digital marketing strategies, increasing internet penetration, and the growth of e-commerce.
The market is segmented into two major types: Search Engine Optimization (SEO) and Application. SEO services accounted for the largest share of the market revenue in 2022, and this segment is anticipated to maintain its dominance throughout the forecast period. Targeted towards large enterprises as well as small and medium enterprises (SMEs), the application segment is expected to witness substantial growth due to the increasing demand for online marketing solutions. Major players in the market include SplitMetrics, Thrive, Coalition, Power Digital, Revenue River, and Disruptive Advertising, among others

Internet Marketing Promotion Services Trends
The global internet marketing promotion services market is expected to reach $591.73 billion by 2028, growing at a CAGR of 12.3% from 2021 to 2028. The increasing adoption of digital marketing strategies by businesses to reach a wider audience and drive conversions is driving the market growth. The growing popularity of social media, search engine optimization (SEO), and email marketing are key factors contributing to the market's expansion.
Driving Forces: What's Propelling the Internet Marketing Promotion Services
- Evolution of Digital Marketing: The rapid evolution of digital marketing techniques, such as content marketing, influencer marketing, and video marketing, is creating new opportunities for businesses to engage with their customers.
- Rising Smartphone Penetration: The increasing prevalence of smartphones, tablets, and other mobile devices has led to a surge in mobile internet usage, driving the demand for mobile-optimized marketing campaigns.
- Personalization and Data Analytics: Advanced technologies, such as artificial intelligence (AI) and machine learning (ML), enable marketers to personalize marketing messages and campaigns based on customer data, leading to improved conversion rates.

Challenges and Restraints in Internet Marketing Promotion Services
- Intense Competition: The internet marketing promotion services market is highly competitive, with numerous players offering similar services. This competition makes it challenging for businesses to stand out and attract customers.
- Data Privacy Concerns: Growing concerns about data privacy and regulations, such as the General Data Protection Regulation (GDPR), can limit the collection and use of customer data, hindering marketing efforts.
- Measuring ROI: Measuring the return on investment (ROI) of internet marketing campaigns can be challenging, especially for long-term and multifaceted campaigns.
Key Region or Country & Segment to Dominate the Market
Key Region:
- North America is expected to dominate the internet marketing promotion services market, accounting for the largest share of the global market revenue. The region's advanced digital infrastructure, high internet penetration, and tech-savvy population are major contributing factors.
Dominating Segments:
- By Type:
- Search Engine Optimization (SEO) is expected to hold a significant market share, driven by the increasing importance of organic search rankings for businesses.
- By Application:
- Small and Medium Enterprises (SMEs) are likely to lead the market growth, as they increasingly recognize the significance of digital marketing in reaching their target audience.
Growth Catalysts in Internet Marketing Promotion Services Industry
- Emergence of Influencer Marketing: Influencer marketing is gaining popularity, providing businesses with cost-effective and targeted reach to specific niches.
- Integration of Artificial Intelligence: AI and ML are transforming marketing operations by automating tasks, improving data analysis, and personalizing customer experiences.
- Growing Focus on Mobile Marketing: The rise of mobile commerce and the increasing use of mobile devices drive the demand for mobile-centric marketing strategies.
Leading Players in the Internet Marketing Promotion Services
- SplitMetrics ()
- Thrive ()
- Coalition ()
- Power Digital ()
- Revenue River ()
Significant Developments in Internet Marketing Promotion Services Sector
- Personalization and Content Marketing: Businesses are focusing on creating personalized content and experiences for their customers to enhance engagement and establish lasting relationships.
- Social Media Dominance: Social media platforms continue to play a vital role in marketing strategies, offering businesses vast opportunities to connect with their target audience and drive conversions.
- Video Marketing Evolution: The use of video content in marketing campaigns is growing rapidly, with businesses leveraging short-form videos, live streams, and branded videos for effective storytelling and brand building.
Comprehensive Coverage Internet Marketing Promotion Services Report
This report provides a comprehensive analysis of the internet marketing promotion services industry, covering key market trends, driving forces, challenges, and growth catalysts. It offers insights into the leading players and significant developments in the industry, as well as a detailed segmentation and analysis by region and application. The report is a valuable resource for businesses looking to enhance their digital marketing strategies and gain a competitive advantage in today's digital landscape.
Internet Marketing Promotion Services Segmentation
-
1. Type
- 1.1. Search Engine Optimization (SEO)
-
2. Application
- 2.1. Large Enterprises
- 2.2. Small and Medium Enterprises
Internet Marketing Promotion Services Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Internet Marketing Promotion Services REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
Frequently Asked Questions
Can you provide details about the market size?
The market size is estimated to be USD XXX million as of 2022.
How can I stay updated on further developments or reports in the Internet Marketing Promotion Services?
To stay informed about further developments, trends, and reports in the Internet Marketing Promotion Services, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Can you provide examples of recent developments in the market?
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Are there any restraints impacting market growth?
.
What are the notable trends driving market growth?
.
Which companies are prominent players in the Internet Marketing Promotion Services?
Key companies in the market include SplitMetrics,Thrive,Coalition,Power Digital,Revenue River,Disruptive Advertising,OpenMoves,WebiMax,360I,Blue Focus Marketing,OneIMS,Epsilon,KlientBoost,Sensis,Straight North,Lemonade Stand,WebFX
What are some drivers contributing to market growth?
.
What is the projected Compound Annual Growth Rate (CAGR) of the Internet Marketing Promotion Services ?
The projected CAGR is approximately XX%.
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Internet Marketing Promotion Services Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Search Engine Optimization (SEO)
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Large Enterprises
- 5.2.2. Small and Medium Enterprises
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. South America
- 5.3.3. Europe
- 5.3.4. Middle East & Africa
- 5.3.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America Internet Marketing Promotion Services Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Search Engine Optimization (SEO)
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Large Enterprises
- 6.2.2. Small and Medium Enterprises
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. South America Internet Marketing Promotion Services Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Search Engine Optimization (SEO)
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Large Enterprises
- 7.2.2. Small and Medium Enterprises
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Europe Internet Marketing Promotion Services Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Search Engine Optimization (SEO)
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Large Enterprises
- 8.2.2. Small and Medium Enterprises
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Middle East & Africa Internet Marketing Promotion Services Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Search Engine Optimization (SEO)
- 9.2. Market Analysis, Insights and Forecast - by Application
- 9.2.1. Large Enterprises
- 9.2.2. Small and Medium Enterprises
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Asia Pacific Internet Marketing Promotion Services Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Search Engine Optimization (SEO)
- 10.2. Market Analysis, Insights and Forecast - by Application
- 10.2.1. Large Enterprises
- 10.2.2. Small and Medium Enterprises
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 SplitMetrics
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Thrive
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Coalition
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Power Digital
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Revenue River
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Disruptive Advertising
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 OpenMoves
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 WebiMax
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 360I
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Blue Focus Marketing
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 OneIMS
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Epsilon
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 KlientBoost
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14 Sensis
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.15 Straight North
- 11.2.15.1. Overview
- 11.2.15.2. Products
- 11.2.15.3. SWOT Analysis
- 11.2.15.4. Recent Developments
- 11.2.15.5. Financials (Based on Availability)
- 11.2.16 Lemonade Stand
- 11.2.16.1. Overview
- 11.2.16.2. Products
- 11.2.16.3. SWOT Analysis
- 11.2.16.4. Recent Developments
- 11.2.16.5. Financials (Based on Availability)
- 11.2.17 WebFX
- 11.2.17.1. Overview
- 11.2.17.2. Products
- 11.2.17.3. SWOT Analysis
- 11.2.17.4. Recent Developments
- 11.2.17.5. Financials (Based on Availability)
- 11.2.1 SplitMetrics
- Figure 1: Global Internet Marketing Promotion Services Revenue Breakdown (million, %) by Region 2024 & 2032
- Figure 2: North America Internet Marketing Promotion Services Revenue (million), by Type 2024 & 2032
- Figure 3: North America Internet Marketing Promotion Services Revenue Share (%), by Type 2024 & 2032
- Figure 4: North America Internet Marketing Promotion Services Revenue (million), by Application 2024 & 2032
- Figure 5: North America Internet Marketing Promotion Services Revenue Share (%), by Application 2024 & 2032
- Figure 6: North America Internet Marketing Promotion Services Revenue (million), by Country 2024 & 2032
- Figure 7: North America Internet Marketing Promotion Services Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America Internet Marketing Promotion Services Revenue (million), by Type 2024 & 2032
- Figure 9: South America Internet Marketing Promotion Services Revenue Share (%), by Type 2024 & 2032
- Figure 10: South America Internet Marketing Promotion Services Revenue (million), by Application 2024 & 2032
- Figure 11: South America Internet Marketing Promotion Services Revenue Share (%), by Application 2024 & 2032
- Figure 12: South America Internet Marketing Promotion Services Revenue (million), by Country 2024 & 2032
- Figure 13: South America Internet Marketing Promotion Services Revenue Share (%), by Country 2024 & 2032
- Figure 14: Europe Internet Marketing Promotion Services Revenue (million), by Type 2024 & 2032
- Figure 15: Europe Internet Marketing Promotion Services Revenue Share (%), by Type 2024 & 2032
- Figure 16: Europe Internet Marketing Promotion Services Revenue (million), by Application 2024 & 2032
- Figure 17: Europe Internet Marketing Promotion Services Revenue Share (%), by Application 2024 & 2032
- Figure 18: Europe Internet Marketing Promotion Services Revenue (million), by Country 2024 & 2032
- Figure 19: Europe Internet Marketing Promotion Services Revenue Share (%), by Country 2024 & 2032
- Figure 20: Middle East & Africa Internet Marketing Promotion Services Revenue (million), by Type 2024 & 2032
- Figure 21: Middle East & Africa Internet Marketing Promotion Services Revenue Share (%), by Type 2024 & 2032
- Figure 22: Middle East & Africa Internet Marketing Promotion Services Revenue (million), by Application 2024 & 2032
- Figure 23: Middle East & Africa Internet Marketing Promotion Services Revenue Share (%), by Application 2024 & 2032
- Figure 24: Middle East & Africa Internet Marketing Promotion Services Revenue (million), by Country 2024 & 2032
- Figure 25: Middle East & Africa Internet Marketing Promotion Services Revenue Share (%), by Country 2024 & 2032
- Figure 26: Asia Pacific Internet Marketing Promotion Services Revenue (million), by Type 2024 & 2032
- Figure 27: Asia Pacific Internet Marketing Promotion Services Revenue Share (%), by Type 2024 & 2032
- Figure 28: Asia Pacific Internet Marketing Promotion Services Revenue (million), by Application 2024 & 2032
- Figure 29: Asia Pacific Internet Marketing Promotion Services Revenue Share (%), by Application 2024 & 2032
- Figure 30: Asia Pacific Internet Marketing Promotion Services Revenue (million), by Country 2024 & 2032
- Figure 31: Asia Pacific Internet Marketing Promotion Services Revenue Share (%), by Country 2024 & 2032
- Table 1: Global Internet Marketing Promotion Services Revenue million Forecast, by Region 2019 & 2032
- Table 2: Global Internet Marketing Promotion Services Revenue million Forecast, by Type 2019 & 2032
- Table 3: Global Internet Marketing Promotion Services Revenue million Forecast, by Application 2019 & 2032
- Table 4: Global Internet Marketing Promotion Services Revenue million Forecast, by Region 2019 & 2032
- Table 5: Global Internet Marketing Promotion Services Revenue million Forecast, by Type 2019 & 2032
- Table 6: Global Internet Marketing Promotion Services Revenue million Forecast, by Application 2019 & 2032
- Table 7: Global Internet Marketing Promotion Services Revenue million Forecast, by Country 2019 & 2032
- Table 8: United States Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 9: Canada Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 10: Mexico Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 11: Global Internet Marketing Promotion Services Revenue million Forecast, by Type 2019 & 2032
- Table 12: Global Internet Marketing Promotion Services Revenue million Forecast, by Application 2019 & 2032
- Table 13: Global Internet Marketing Promotion Services Revenue million Forecast, by Country 2019 & 2032
- Table 14: Brazil Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 15: Argentina Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 16: Rest of South America Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 17: Global Internet Marketing Promotion Services Revenue million Forecast, by Type 2019 & 2032
- Table 18: Global Internet Marketing Promotion Services Revenue million Forecast, by Application 2019 & 2032
- Table 19: Global Internet Marketing Promotion Services Revenue million Forecast, by Country 2019 & 2032
- Table 20: United Kingdom Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 21: Germany Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 22: France Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 23: Italy Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 24: Spain Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 25: Russia Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 26: Benelux Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 27: Nordics Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Europe Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 29: Global Internet Marketing Promotion Services Revenue million Forecast, by Type 2019 & 2032
- Table 30: Global Internet Marketing Promotion Services Revenue million Forecast, by Application 2019 & 2032
- Table 31: Global Internet Marketing Promotion Services Revenue million Forecast, by Country 2019 & 2032
- Table 32: Turkey Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 33: Israel Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 34: GCC Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 35: North Africa Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 36: South Africa Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 37: Rest of Middle East & Africa Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 38: Global Internet Marketing Promotion Services Revenue million Forecast, by Type 2019 & 2032
- Table 39: Global Internet Marketing Promotion Services Revenue million Forecast, by Application 2019 & 2032
- Table 40: Global Internet Marketing Promotion Services Revenue million Forecast, by Country 2019 & 2032
- Table 41: China Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 42: India Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 43: Japan Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 44: South Korea Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 45: ASEAN Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 46: Oceania Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
- Table 47: Rest of Asia Pacific Internet Marketing Promotion Services Revenue (million) Forecast, by Application 2019 & 2032
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
STEP 1 - Identification of Relevant Samples Size from Population Database



STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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