
Job Simulation Strategic Roadmap: Analysis and Forecasts 2025-2033
Job Simulation by Type (Role-playing, Situational Judgment, Group Testing, Others), by Application (SMEs, Large Enterprises), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
Key Insights
The global job simulation market is experiencing robust growth, driven by the increasing need for efficient and effective candidate assessment methods. The shift towards data-driven hiring practices, coupled with the rising adoption of digital technologies across industries, is fueling market expansion. A projected Compound Annual Growth Rate (CAGR) of, for example, 15% (a reasonable estimate given the technological advancements and demand for improved hiring processes) from 2025 to 2033 indicates a significant market opportunity. The market size in 2025 is estimated at $2 billion (this is an assumed value for illustration, replace with actual value if available), reflecting the substantial investment by organizations in optimizing their talent acquisition strategies. Key segments driving growth include role-playing simulations and situational judgment tests, particularly within large enterprises seeking to improve the quality of their hires. The North American and European regions currently dominate the market, although rapid growth is anticipated in Asia-Pacific, driven by increasing digitalization and a burgeoning tech industry.
However, factors such as the initial investment required for implementing job simulation platforms and the need for specialized expertise to design and administer effective simulations pose challenges to market penetration. Despite these restraints, the ongoing evolution of technology, leading to more sophisticated and engaging simulation platforms, is expected to mitigate these obstacles. The emergence of AI-powered assessment tools further enhances the precision and efficiency of job simulations, contributing to the market’s sustained growth. The competitive landscape is characterized by a mix of established players and innovative startups, leading to a dynamic environment with ongoing product development and expansion into new markets. This competitive pressure further fuels innovation and ensures a continuous improvement in the overall quality and effectiveness of job simulation tools.

Job Simulation Trends
The global job simulation market is experiencing explosive growth, projected to reach multi-billion dollar valuations by 2033. This surge is driven by a confluence of factors, including the increasing need for efficient and effective talent acquisition and assessment strategies within organizations of all sizes. The historical period (2019-2024) witnessed substantial adoption of job simulation tools, particularly within large enterprises seeking to streamline their recruitment processes and improve candidate selection accuracy. The estimated market value for 2025 sits at a substantial figure in the millions, with a projected compound annual growth rate (CAGR) indicating continued expansion throughout the forecast period (2025-2033). This growth isn't uniform across all segments. While situational judgment tests remain popular, the market is seeing a significant rise in the adoption of more sophisticated role-playing simulations and increasingly advanced group testing methodologies. This shift reflects a growing understanding that traditional methods of assessment often fail to accurately predict on-the-job performance. Companies are increasingly recognizing the value of assessing soft skills, teamwork abilities, and problem-solving capabilities in dynamic, realistic environments—all hallmarks of effective job simulations. The market is also witnessing a technological shift, with the integration of AI and machine learning enhancing the precision and efficiency of simulation analysis. This allows for more objective and data-driven decision-making in the hiring process, moving beyond subjective human evaluations. Furthermore, the growing emphasis on diversity, equity, and inclusion (DE&I) is impacting the development of job simulation tools, leading to a push for more inclusive and unbiased assessment methods. Finally, the rising popularity of gamified assessments contributes significantly to candidate engagement and provides a more enjoyable candidate experience. The market is becoming increasingly competitive, with numerous established players and new entrants vying for market share, driving innovation and affordability. This dynamic landscape presents exciting opportunities for companies looking to optimize their talent acquisition strategies and reduce the costs and risks associated with ineffective hiring.
Driving Forces: What's Propelling the Job Simulation Market?
Several key factors are driving the substantial growth of the job simulation market. Firstly, the increasing demand for skilled employees in a competitive job market compels companies to adopt more efficient and accurate recruitment strategies. Job simulations offer a significant advantage by providing a realistic preview of job responsibilities, allowing recruiters to assess candidates' abilities in a controlled yet realistic environment. This leads to better-informed hiring decisions and a reduction in costly recruitment errors. Secondly, technological advancements, particularly in AI and machine learning, are significantly enhancing the capabilities and analytical power of job simulation platforms. These technologies improve the accuracy of assessment, automate scoring processes, and provide valuable data-driven insights into candidate performance. Thirdly, the rising cost of poor hiring decisions is another crucial driver. The expense of training, onboarding, and potentially replacing underperforming employees motivates companies to invest in robust screening methods like job simulations, offering a higher return on investment in the long run. Finally, the evolving candidate expectations also contribute to the market's growth. Candidates are increasingly seeking more engaging and informative recruitment experiences, and interactive job simulations offer a positive and transparent view of the potential role, boosting candidate engagement and employer branding.

Challenges and Restraints in Job Simulation
Despite the significant growth potential, the job simulation market faces several challenges. One major hurdle is the high initial investment required to implement job simulation platforms, potentially creating a barrier to entry for smaller organizations or those with limited budgets. The cost of developing and maintaining these platforms, including the need for regular updates and technological advancements, can be substantial. Another significant constraint is the need for accurate and valid simulation content. Creating realistic and effective simulations requires significant expertise and resources, ensuring the assessment accurately reflects real-world job tasks and competencies. A further challenge is ensuring the fairness and unbiased nature of these simulations. It's crucial to mitigate any potential for bias in assessment design and delivery to guarantee equal opportunities for all candidates. Finally, maintaining the security and confidentiality of candidate data is paramount. Data breaches or security vulnerabilities can severely damage the reputation of the organization and negatively impact candidate trust. Successfully addressing these challenges will be critical to fully unlock the growth potential of the job simulation market.
Key Region or Country & Segment to Dominate the Market
The North American and European markets are currently leading the adoption of job simulation technologies, driven by strong economic growth, advanced technological infrastructure, and a high concentration of large enterprises. However, the Asia-Pacific region is demonstrating substantial growth potential, fueled by rapid economic expansion and increasing investment in technology across diverse sectors.
Segments Dominating the Market:
Large Enterprises: Large organizations are driving a significant portion of the market demand due to their resources and need for efficient talent acquisition processes for large-scale hiring. Their investments in sophisticated HR technology, coupled with a greater understanding of the benefits of job simulations, propel this segment's dominance.
Situational Judgment Tests: This segment maintains a significant market share due to its relative cost-effectiveness, ease of implementation, and adaptability to a wide range of roles and industries. These tests offer a standardized and objective approach to assess candidates' judgment and decision-making skills in various work scenarios.
In Paragraph Form:
Large enterprises are currently the dominant segment within the job simulation market. Their scale and resources facilitate the adoption and integration of advanced platforms, driving significant demand. The preference for situational judgment tests stems from their practicality and effectiveness in evaluating candidate decision-making abilities within realistic work contexts. While role-playing and group testing are gaining momentum, situational judgment tests offer a more easily scalable and cost-effective solution for larger organizations dealing with high volumes of applicants. The North American and European markets are currently ahead in adoption rates, but the rapid growth in technological advancement and economic progress in the Asia-Pacific region indicates its significant future contribution to the market's overall expansion. The shift towards more sophisticated methods like role-playing and group testing is expected to accelerate in the coming years, challenging the current dominance of situational judgment tests but not necessarily replacing it entirely.
Growth Catalysts in the Job Simulation Industry
Several factors are fueling the growth of the job simulation industry. The increasing emphasis on data-driven decision-making in HR, coupled with advancements in AI and machine learning that enhance the accuracy and efficiency of simulations, is a major driver. The growing recognition of the limitations of traditional recruitment methods, particularly in accurately predicting on-the-job performance, further propels this growth. Finally, a rising demand for cost-effective and scalable talent acquisition solutions pushes organizations toward adopting sophisticated job simulation platforms, contributing to market expansion.
Leading Players in the Job Simulation Market
- Journeyfront
- Forage
- InterSECT
- JobTestPrep
- Employment Technologies Corporation
- Vervoe
- Harver
- Adaface
- TestGorilla
- ETU
Significant Developments in the Job Simulation Sector
- 2020: Several companies integrated AI-powered analytics into their job simulation platforms, enhancing the accuracy and efficiency of candidate assessments.
- 2021: Increased focus on developing simulations that address diversity, equity, and inclusion (DE&I) concerns.
- 2022: A surge in the adoption of gamified assessment models to enhance candidate engagement.
- 2023: Significant investment in the development of virtual reality (VR) and augmented reality (AR) based job simulations.
- 2024: Launch of several new cloud-based job simulation platforms, enhancing accessibility and scalability.
Comprehensive Coverage Job Simulation Report
This report provides a comprehensive overview of the job simulation market, offering valuable insights into market trends, driving forces, challenges, key players, and future growth prospects. The detailed analysis covers various segments, including different simulation types and application areas, providing a clear understanding of the market landscape and its evolution. This report serves as a valuable resource for businesses, investors, and researchers seeking to gain a comprehensive understanding of this rapidly expanding sector. The projected multi-million dollar market valuation highlights the immense growth potential and the significant impact job simulations are poised to have on the future of talent acquisition.
Job Simulation Segmentation
-
1. Type
- 1.1. Role-playing
- 1.2. Situational Judgment
- 1.3. Group Testing
- 1.4. Others
-
2. Application
- 2.1. SMEs
- 2.2. Large Enterprises
Job Simulation Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Job Simulation REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Job Simulation Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Role-playing
- 5.1.2. Situational Judgment
- 5.1.3. Group Testing
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. SMEs
- 5.2.2. Large Enterprises
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. South America
- 5.3.3. Europe
- 5.3.4. Middle East & Africa
- 5.3.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America Job Simulation Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Role-playing
- 6.1.2. Situational Judgment
- 6.1.3. Group Testing
- 6.1.4. Others
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. SMEs
- 6.2.2. Large Enterprises
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. South America Job Simulation Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Role-playing
- 7.1.2. Situational Judgment
- 7.1.3. Group Testing
- 7.1.4. Others
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. SMEs
- 7.2.2. Large Enterprises
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Europe Job Simulation Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Role-playing
- 8.1.2. Situational Judgment
- 8.1.3. Group Testing
- 8.1.4. Others
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. SMEs
- 8.2.2. Large Enterprises
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Middle East & Africa Job Simulation Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Role-playing
- 9.1.2. Situational Judgment
- 9.1.3. Group Testing
- 9.1.4. Others
- 9.2. Market Analysis, Insights and Forecast - by Application
- 9.2.1. SMEs
- 9.2.2. Large Enterprises
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Asia Pacific Job Simulation Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Role-playing
- 10.1.2. Situational Judgment
- 10.1.3. Group Testing
- 10.1.4. Others
- 10.2. Market Analysis, Insights and Forecast - by Application
- 10.2.1. SMEs
- 10.2.2. Large Enterprises
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Journeyfront
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Forage
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 InterSECT
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 JobTestPrep
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Employment Technologies Corporation
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Vervoe
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Harver
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Adaface
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 TestGorilla
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 ETU
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.1 Journeyfront
- Figure 1: Global Job Simulation Revenue Breakdown (million, %) by Region 2024 & 2032
- Figure 2: North America Job Simulation Revenue (million), by Type 2024 & 2032
- Figure 3: North America Job Simulation Revenue Share (%), by Type 2024 & 2032
- Figure 4: North America Job Simulation Revenue (million), by Application 2024 & 2032
- Figure 5: North America Job Simulation Revenue Share (%), by Application 2024 & 2032
- Figure 6: North America Job Simulation Revenue (million), by Country 2024 & 2032
- Figure 7: North America Job Simulation Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America Job Simulation Revenue (million), by Type 2024 & 2032
- Figure 9: South America Job Simulation Revenue Share (%), by Type 2024 & 2032
- Figure 10: South America Job Simulation Revenue (million), by Application 2024 & 2032
- Figure 11: South America Job Simulation Revenue Share (%), by Application 2024 & 2032
- Figure 12: South America Job Simulation Revenue (million), by Country 2024 & 2032
- Figure 13: South America Job Simulation Revenue Share (%), by Country 2024 & 2032
- Figure 14: Europe Job Simulation Revenue (million), by Type 2024 & 2032
- Figure 15: Europe Job Simulation Revenue Share (%), by Type 2024 & 2032
- Figure 16: Europe Job Simulation Revenue (million), by Application 2024 & 2032
- Figure 17: Europe Job Simulation Revenue Share (%), by Application 2024 & 2032
- Figure 18: Europe Job Simulation Revenue (million), by Country 2024 & 2032
- Figure 19: Europe Job Simulation Revenue Share (%), by Country 2024 & 2032
- Figure 20: Middle East & Africa Job Simulation Revenue (million), by Type 2024 & 2032
- Figure 21: Middle East & Africa Job Simulation Revenue Share (%), by Type 2024 & 2032
- Figure 22: Middle East & Africa Job Simulation Revenue (million), by Application 2024 & 2032
- Figure 23: Middle East & Africa Job Simulation Revenue Share (%), by Application 2024 & 2032
- Figure 24: Middle East & Africa Job Simulation Revenue (million), by Country 2024 & 2032
- Figure 25: Middle East & Africa Job Simulation Revenue Share (%), by Country 2024 & 2032
- Figure 26: Asia Pacific Job Simulation Revenue (million), by Type 2024 & 2032
- Figure 27: Asia Pacific Job Simulation Revenue Share (%), by Type 2024 & 2032
- Figure 28: Asia Pacific Job Simulation Revenue (million), by Application 2024 & 2032
- Figure 29: Asia Pacific Job Simulation Revenue Share (%), by Application 2024 & 2032
- Figure 30: Asia Pacific Job Simulation Revenue (million), by Country 2024 & 2032
- Figure 31: Asia Pacific Job Simulation Revenue Share (%), by Country 2024 & 2032
- Table 1: Global Job Simulation Revenue million Forecast, by Region 2019 & 2032
- Table 2: Global Job Simulation Revenue million Forecast, by Type 2019 & 2032
- Table 3: Global Job Simulation Revenue million Forecast, by Application 2019 & 2032
- Table 4: Global Job Simulation Revenue million Forecast, by Region 2019 & 2032
- Table 5: Global Job Simulation Revenue million Forecast, by Type 2019 & 2032
- Table 6: Global Job Simulation Revenue million Forecast, by Application 2019 & 2032
- Table 7: Global Job Simulation Revenue million Forecast, by Country 2019 & 2032
- Table 8: United States Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 9: Canada Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 10: Mexico Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 11: Global Job Simulation Revenue million Forecast, by Type 2019 & 2032
- Table 12: Global Job Simulation Revenue million Forecast, by Application 2019 & 2032
- Table 13: Global Job Simulation Revenue million Forecast, by Country 2019 & 2032
- Table 14: Brazil Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 15: Argentina Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 16: Rest of South America Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 17: Global Job Simulation Revenue million Forecast, by Type 2019 & 2032
- Table 18: Global Job Simulation Revenue million Forecast, by Application 2019 & 2032
- Table 19: Global Job Simulation Revenue million Forecast, by Country 2019 & 2032
- Table 20: United Kingdom Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 21: Germany Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 22: France Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 23: Italy Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 24: Spain Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 25: Russia Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 26: Benelux Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 27: Nordics Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Europe Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 29: Global Job Simulation Revenue million Forecast, by Type 2019 & 2032
- Table 30: Global Job Simulation Revenue million Forecast, by Application 2019 & 2032
- Table 31: Global Job Simulation Revenue million Forecast, by Country 2019 & 2032
- Table 32: Turkey Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 33: Israel Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 34: GCC Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 35: North Africa Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 36: South Africa Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 37: Rest of Middle East & Africa Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 38: Global Job Simulation Revenue million Forecast, by Type 2019 & 2032
- Table 39: Global Job Simulation Revenue million Forecast, by Application 2019 & 2032
- Table 40: Global Job Simulation Revenue million Forecast, by Country 2019 & 2032
- Table 41: China Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 42: India Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 43: Japan Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 44: South Korea Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 45: ASEAN Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 46: Oceania Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
- Table 47: Rest of Asia Pacific Job Simulation Revenue (million) Forecast, by Application 2019 & 2032
STEP 1 - Identification of Relevant Samples Size from Population Database



STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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