
Medium Sized Business Accounting Software Strategic Roadmap: Analysis and Forecasts 2025-2033
Medium Sized Business Accounting Software by Application (Manufacturing, Retail, Services, Others), by Type (General Purpose Software, Customized Software), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
Key Insights
The market for Medium Sized Business (MSB) accounting software is valued at XXX million in 2025 and is projected to reach XXX million by 2033, exhibiting a CAGR of XX%. This growth is driven by increasing adoption of cloud-based solutions, the need for enhanced data security and compliance, and the growing awareness of the benefits of automated accounting processes. The manufacturing, retail, and services sectors are the major application segments, while general purpose software and customized software are the primary types.
Key market trends include the rise of artificial intelligence (AI) and machine learning (ML) in accounting software, the adoption of blockchain technology, and the increasing demand for mobile-friendly and user-friendly solutions. The market is highly competitive, with established vendors such as Intuit, Sage Group, and NetSuite dominating the market share. However, there are opportunities for smaller players to grow by offering niche solutions or targeting specific industries. The market is also influenced by regional variations, with North America and Europe accounting for a significant portion of the revenue. Overall, the market for MSB accounting software is expected to continue growing in the coming years, driven by the increasing adoption of technology and the need for efficient and accurate financial management.

Medium Sized Business Accounting Software Trends
The medium sized business accounting software market is projected to grow from USD 12.3 billion in 2023 to USD 24.8 billion by 2030, at a CAGR of 10.5% during the forecast period. The growth of the market is attributed to the increasing adoption of cloud-based accounting software, the growing need for real-time financial visibility, and the increasing regulatory compliance requirements.
Cloud-based accounting software is gaining popularity among medium sized businesses due to its affordability, scalability, and ease of use. Cloud-based accounting software allows businesses to access their financial data from anywhere, anytime, and on any device. This is a major advantage for medium sized businesses that have multiple locations or employees who work remotely.
The growing need for real-time financial visibility is another major factor driving the growth of the medium sized business accounting software market. Medium sized businesses need to be able to track their financial performance in real time in order to make informed decisions. Accounting software provides businesses with the tools they need to track their income, expenses, and cash flow in real time.
Increasing regulatory compliance requirements are also driving the growth of the medium sized business accounting software market. Medium sized businesses need to comply with a variety of financial reporting regulations. Accounting software helps businesses to comply with these regulations by providing them with the tools they need to track their financial data and generate financial reports.
Driving Forces: What's Propelling the Medium Sized Business Accounting Software
The medium sized business accounting software market is being propelled by a number of factors, including:
- The increasing adoption of cloud-based accounting software
- The growing need for real-time financial visibility
- Increasing regulatory compliance requirements
- The growing trend of outsourcing accounting functions
- The increasing availability of affordable and easy-to-use accounting software

Challenges and Restraints in Medium Sized Business Accounting Software
The medium sized business accounting software market is facing a number of challenges and restraints, including:
- The high cost of accounting software
- The complexity of accounting software
- The lack of qualified accounting professionals
- The security concerns associated with cloud-based accounting software
Key Region or Country & Segment to Dominate the Market
The North American region is expected to dominate the medium sized business accounting software market throughout the forecast period. The region is home to a large number of medium sized businesses, and the adoption of cloud-based accounting software is growing rapidly in the region.
The retail segment is expected to dominate the medium sized business accounting software market in terms of application. The retail industry is characterized by high transaction volumes and complex financial reporting requirements. Accounting software can help retailers to manage their finances more efficiently and comply with financial reporting regulations.
Growth Catalysts in Medium Sized Business Accounting Software Industry
The medium sized business accounting software industry is expected to be driven by a number of growth catalysts, including:
- The increasing adoption of cloud-based accounting software
- The growing need for real-time financial visibility
- Increasing regulatory compliance requirements
- The growing trend of outsourcing accounting functions
- The increasing availability of affordable and easy-to-use accounting software
Leading Players in the Medium Sized Business Accounting Software
The leading players in the medium sized business accounting software market include:
Significant Developments in Medium Sized Business Accounting Software Sector
The medium sized business accounting software sector has seen a number of significant developments in recent years, including:
- The increasing adoption of cloud-based accounting software
- The development of new accounting software features and functionalities
- The growing trend of outsourcing accounting functions
- The increasing availability of affordable and easy-to-use accounting software
Comprehensive Coverage Medium Sized Business Accounting Software Report
This comprehensive coverage medium sized business accounting software report provides a detailed analysis of the market. The report includes market forecasts, competitive analysis, and profiles of the leading players in the market. The report is a valuable resource for businesses looking to learn more about the medium sized business accounting software market.
Medium Sized Business Accounting Software Segmentation
-
1. Application
- 1.1. Manufacturing
- 1.2. Retail
- 1.3. Services
- 1.4. Others
-
2. Type
- 2.1. General Purpose Software
- 2.2. Customized Software
Medium Sized Business Accounting Software Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Medium Sized Business Accounting Software REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
Frequently Asked Questions
What are the main segments of the Medium Sized Business Accounting Software?
The market segments include
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While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
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The market size is estimated to be USD XXX million as of 2022.
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Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4480.00 , USD 6720.00, and USD 8960.00 respectively.
What is the projected Compound Annual Growth Rate (CAGR) of the Medium Sized Business Accounting Software ?
The projected CAGR is approximately XX%.
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Medium Sized Business Accounting Software Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Application
- 5.1.1. Manufacturing
- 5.1.2. Retail
- 5.1.3. Services
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Type
- 5.2.1. General Purpose Software
- 5.2.2. Customized Software
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. South America
- 5.3.3. Europe
- 5.3.4. Middle East & Africa
- 5.3.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Application
- 6. North America Medium Sized Business Accounting Software Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Application
- 6.1.1. Manufacturing
- 6.1.2. Retail
- 6.1.3. Services
- 6.1.4. Others
- 6.2. Market Analysis, Insights and Forecast - by Type
- 6.2.1. General Purpose Software
- 6.2.2. Customized Software
- 6.1. Market Analysis, Insights and Forecast - by Application
- 7. South America Medium Sized Business Accounting Software Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Application
- 7.1.1. Manufacturing
- 7.1.2. Retail
- 7.1.3. Services
- 7.1.4. Others
- 7.2. Market Analysis, Insights and Forecast - by Type
- 7.2.1. General Purpose Software
- 7.2.2. Customized Software
- 7.1. Market Analysis, Insights and Forecast - by Application
- 8. Europe Medium Sized Business Accounting Software Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Application
- 8.1.1. Manufacturing
- 8.1.2. Retail
- 8.1.3. Services
- 8.1.4. Others
- 8.2. Market Analysis, Insights and Forecast - by Type
- 8.2.1. General Purpose Software
- 8.2.2. Customized Software
- 8.1. Market Analysis, Insights and Forecast - by Application
- 9. Middle East & Africa Medium Sized Business Accounting Software Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Application
- 9.1.1. Manufacturing
- 9.1.2. Retail
- 9.1.3. Services
- 9.1.4. Others
- 9.2. Market Analysis, Insights and Forecast - by Type
- 9.2.1. General Purpose Software
- 9.2.2. Customized Software
- 9.1. Market Analysis, Insights and Forecast - by Application
- 10. Asia Pacific Medium Sized Business Accounting Software Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Application
- 10.1.1. Manufacturing
- 10.1.2. Retail
- 10.1.3. Services
- 10.1.4. Others
- 10.2. Market Analysis, Insights and Forecast - by Type
- 10.2.1. General Purpose Software
- 10.2.2. Customized Software
- 10.1. Market Analysis, Insights and Forecast - by Application
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Tipalti
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Intuit
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Sage Group
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Iplicit Group
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 NetSuite
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Paychex Inc.
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Accounting Seed
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Zoho
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 FreshBooks
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Workday Inc.
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Synder
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Botkeeper
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 ZarMoney Corporation
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14 Passport Software
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.15 KashFlow
- 11.2.15.1. Overview
- 11.2.15.2. Products
- 11.2.15.3. SWOT Analysis
- 11.2.15.4. Recent Developments
- 11.2.15.5. Financials (Based on Availability)
- 11.2.16 Kingdee
- 11.2.16.1. Overview
- 11.2.16.2. Products
- 11.2.16.3. SWOT Analysis
- 11.2.16.4. Recent Developments
- 11.2.16.5. Financials (Based on Availability)
- 11.2.1 Tipalti
- Figure 1: Global Medium Sized Business Accounting Software Revenue Breakdown (million, %) by Region 2024 & 2032
- Figure 2: North America Medium Sized Business Accounting Software Revenue (million), by Application 2024 & 2032
- Figure 3: North America Medium Sized Business Accounting Software Revenue Share (%), by Application 2024 & 2032
- Figure 4: North America Medium Sized Business Accounting Software Revenue (million), by Type 2024 & 2032
- Figure 5: North America Medium Sized Business Accounting Software Revenue Share (%), by Type 2024 & 2032
- Figure 6: North America Medium Sized Business Accounting Software Revenue (million), by Country 2024 & 2032
- Figure 7: North America Medium Sized Business Accounting Software Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America Medium Sized Business Accounting Software Revenue (million), by Application 2024 & 2032
- Figure 9: South America Medium Sized Business Accounting Software Revenue Share (%), by Application 2024 & 2032
- Figure 10: South America Medium Sized Business Accounting Software Revenue (million), by Type 2024 & 2032
- Figure 11: South America Medium Sized Business Accounting Software Revenue Share (%), by Type 2024 & 2032
- Figure 12: South America Medium Sized Business Accounting Software Revenue (million), by Country 2024 & 2032
- Figure 13: South America Medium Sized Business Accounting Software Revenue Share (%), by Country 2024 & 2032
- Figure 14: Europe Medium Sized Business Accounting Software Revenue (million), by Application 2024 & 2032
- Figure 15: Europe Medium Sized Business Accounting Software Revenue Share (%), by Application 2024 & 2032
- Figure 16: Europe Medium Sized Business Accounting Software Revenue (million), by Type 2024 & 2032
- Figure 17: Europe Medium Sized Business Accounting Software Revenue Share (%), by Type 2024 & 2032
- Figure 18: Europe Medium Sized Business Accounting Software Revenue (million), by Country 2024 & 2032
- Figure 19: Europe Medium Sized Business Accounting Software Revenue Share (%), by Country 2024 & 2032
- Figure 20: Middle East & Africa Medium Sized Business Accounting Software Revenue (million), by Application 2024 & 2032
- Figure 21: Middle East & Africa Medium Sized Business Accounting Software Revenue Share (%), by Application 2024 & 2032
- Figure 22: Middle East & Africa Medium Sized Business Accounting Software Revenue (million), by Type 2024 & 2032
- Figure 23: Middle East & Africa Medium Sized Business Accounting Software Revenue Share (%), by Type 2024 & 2032
- Figure 24: Middle East & Africa Medium Sized Business Accounting Software Revenue (million), by Country 2024 & 2032
- Figure 25: Middle East & Africa Medium Sized Business Accounting Software Revenue Share (%), by Country 2024 & 2032
- Figure 26: Asia Pacific Medium Sized Business Accounting Software Revenue (million), by Application 2024 & 2032
- Figure 27: Asia Pacific Medium Sized Business Accounting Software Revenue Share (%), by Application 2024 & 2032
- Figure 28: Asia Pacific Medium Sized Business Accounting Software Revenue (million), by Type 2024 & 2032
- Figure 29: Asia Pacific Medium Sized Business Accounting Software Revenue Share (%), by Type 2024 & 2032
- Figure 30: Asia Pacific Medium Sized Business Accounting Software Revenue (million), by Country 2024 & 2032
- Figure 31: Asia Pacific Medium Sized Business Accounting Software Revenue Share (%), by Country 2024 & 2032
- Table 1: Global Medium Sized Business Accounting Software Revenue million Forecast, by Region 2019 & 2032
- Table 2: Global Medium Sized Business Accounting Software Revenue million Forecast, by Application 2019 & 2032
- Table 3: Global Medium Sized Business Accounting Software Revenue million Forecast, by Type 2019 & 2032
- Table 4: Global Medium Sized Business Accounting Software Revenue million Forecast, by Region 2019 & 2032
- Table 5: Global Medium Sized Business Accounting Software Revenue million Forecast, by Application 2019 & 2032
- Table 6: Global Medium Sized Business Accounting Software Revenue million Forecast, by Type 2019 & 2032
- Table 7: Global Medium Sized Business Accounting Software Revenue million Forecast, by Country 2019 & 2032
- Table 8: United States Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 9: Canada Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 10: Mexico Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 11: Global Medium Sized Business Accounting Software Revenue million Forecast, by Application 2019 & 2032
- Table 12: Global Medium Sized Business Accounting Software Revenue million Forecast, by Type 2019 & 2032
- Table 13: Global Medium Sized Business Accounting Software Revenue million Forecast, by Country 2019 & 2032
- Table 14: Brazil Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 15: Argentina Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 16: Rest of South America Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 17: Global Medium Sized Business Accounting Software Revenue million Forecast, by Application 2019 & 2032
- Table 18: Global Medium Sized Business Accounting Software Revenue million Forecast, by Type 2019 & 2032
- Table 19: Global Medium Sized Business Accounting Software Revenue million Forecast, by Country 2019 & 2032
- Table 20: United Kingdom Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 21: Germany Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 22: France Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 23: Italy Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 24: Spain Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 25: Russia Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 26: Benelux Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 27: Nordics Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Europe Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 29: Global Medium Sized Business Accounting Software Revenue million Forecast, by Application 2019 & 2032
- Table 30: Global Medium Sized Business Accounting Software Revenue million Forecast, by Type 2019 & 2032
- Table 31: Global Medium Sized Business Accounting Software Revenue million Forecast, by Country 2019 & 2032
- Table 32: Turkey Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 33: Israel Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 34: GCC Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 35: North Africa Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 36: South Africa Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 37: Rest of Middle East & Africa Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 38: Global Medium Sized Business Accounting Software Revenue million Forecast, by Application 2019 & 2032
- Table 39: Global Medium Sized Business Accounting Software Revenue million Forecast, by Type 2019 & 2032
- Table 40: Global Medium Sized Business Accounting Software Revenue million Forecast, by Country 2019 & 2032
- Table 41: China Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 42: India Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 43: Japan Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 44: South Korea Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 45: ASEAN Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 46: Oceania Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
- Table 47: Rest of Asia Pacific Medium Sized Business Accounting Software Revenue (million) Forecast, by Application 2019 & 2032
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
STEP 1 - Identification of Relevant Samples Size from Population Database



STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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