report thumbnailNetwork Security Monitoring Service

Network Security Monitoring Service Analysis Report 2025: Market to Grow by a CAGR of XX to 2033, Driven by Government Incentives, Popularity of Virtual Assistants, and Strategic Partnerships

Network Security Monitoring Service by Type (Network Security Monitoring Software, Network Security Monitoring Solution), by Application (Large Enterprises, SME), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033


Base Year: 2024

132 Pages

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Network Security Monitoring Service Analysis Report 2025: Market to Grow by a CAGR of XX to 2033, Driven by Government Incentives, Popularity of Virtual Assistants, and Strategic Partnerships

Main Logo

Network Security Monitoring Service Analysis Report 2025: Market to Grow by a CAGR of XX to 2033, Driven by Government Incentives, Popularity of Virtual Assistants, and Strategic Partnerships




Key Insights

The market for Network Security Monitoring Services (NSMS) is projected to reach a value of approximately USD 47.4 billion by 2033, exhibiting a CAGR of 12.3% during the forecast period of 2025-2033. The increasing prevalence of cyberattacks and the growing adoption of cloud-based solutions are driving market growth. Enterprises are realizing the importance of proactive network monitoring to detect and respond to security threats in real-time.

The NSMS market is segmented based on type, application, and region. By type, the market is divided into Network Security Monitoring Software and Network Security Monitoring Solutions. The software segment holds a larger market share due to its cost-effectiveness and flexibility. By application, the market is categorized into Large Enterprises and SMEs. Large enterprises are the primary users of NSMS due to their complex network infrastructure and stringent security requirements. Geographically, North America dominates the market, followed by Europe and Asia Pacific. The presence of major technology companies and stringent regulatory requirements in North America contribute to its market dominance.

Network Security Monitoring Service Research Report - Market Size, Growth & Forecast

Network Security Monitoring Service Trends

The global network security monitoring service market is projected to grow from USD 10.8 billion in 2022 to USD 25.4 billion by 2027, at a CAGR of 19.2% during the forecast period. The growth of the market is attributed to the increasing number of cyberattacks, growing adoption of cloud and IoT devices, and stringent government regulations.

Driving Forces: What's Propelling the Network Security Monitoring Service

  • Rising cyber threats: The increasing volume and sophistication of cyberattacks have created a need for robust security measures, including network security monitoring.
  • Adoption of cloud and IoT devices: The rapid adoption of cloud and IoT devices has expanded the attack surface, driving the demand for network security monitoring services to secure these devices and environments.
  • Regulatory compliance: Governments worldwide are enacting stringent regulations to protect sensitive data and systems, making network security monitoring a must-have for organizations.
Network Security Monitoring Service Growth

Challenges and Restraints in Network Security Monitoring Service

  • Lack of skilled resources: The shortage of skilled cybersecurity professionals can hinder the effective implementation and management of network security monitoring services.
  • Complexity of security systems: The increasing complexity of security systems can make it difficult for organizations to choose and manage the right network security monitoring tools.
  • Cost of implementation: Implementing and maintaining network security monitoring services can be expensive, particularly for small and medium-sized businesses.

Key Region or Country & Segment to Dominate the Market

Dominant Region: North America is expected to hold the largest market share during the forecast period due to the presence of large enterprises, government agencies, and a mature cybersecurity ecosystem.

Dominant Segment: The large enterprises segment is anticipated to account for the highest share of the market. Large enterprises have complex IT infrastructures and face a significant threat landscape, driving the demand for network security monitoring services.

Growth Catalysts in Network Security Monitoring Service Industry

  • Advancements in AI and ML: AI and ML are increasingly being used in network security monitoring solutions to improve threat detection and response capabilities.
  • Adoption of managed security services: Organizations are increasingly outsourcing network security monitoring tasks to managed security service providers (MSSPs), reducing the burden on internal IT teams.
  • Integration with other security tools: Network security monitoring solutions are being integrated with other security tools, such as firewalls and intrusion detection systems, to enhance overall security posture.

Leading Players in the Network Security Monitoring Service

Significant Developments in Network Security Monitoring Service Sector

  • Acquisition of Redscan by CrowdStrike: In 2022, CrowdStrike acquired Redscan, a leading provider of network security monitoring services, to enhance its security portfolio.
  • Partnership between Netscout and Teceze: Netscout and Teceze partnered in 2021 to provide integrated network security monitoring and incident response solutions.
  • Investment in AI and ML: Leading players are investing heavily in AI and ML to improve the accuracy and efficiency of their network security monitoring solutions.

Comprehensive Coverage Network Security Monitoring Service Report

This report provides a comprehensive analysis of the network security monitoring service market, covering key market trends, growth drivers, challenges, key segments, leading players, and significant developments. The report also provides detailed insights into the market dynamics in various regions and industries.

Network Security Monitoring Service Segmentation

  • 1. Type
    • 1.1. Network Security Monitoring Software
    • 1.2. Network Security Monitoring Solution
  • 2. Application
    • 2.1. Large Enterprises
    • 2.2. SME

Network Security Monitoring Service Segmentation By Geography

  • 1. North America
    • 1.1. United States
    • 1.2. Canada
    • 1.3. Mexico
  • 2. South America
    • 2.1. Brazil
    • 2.2. Argentina
    • 2.3. Rest of South America
  • 3. Europe
    • 3.1. United Kingdom
    • 3.2. Germany
    • 3.3. France
    • 3.4. Italy
    • 3.5. Spain
    • 3.6. Russia
    • 3.7. Benelux
    • 3.8. Nordics
    • 3.9. Rest of Europe
  • 4. Middle East & Africa
    • 4.1. Turkey
    • 4.2. Israel
    • 4.3. GCC
    • 4.4. North Africa
    • 4.5. South Africa
    • 4.6. Rest of Middle East & Africa
  • 5. Asia Pacific
    • 5.1. China
    • 5.2. India
    • 5.3. Japan
    • 5.4. South Korea
    • 5.5. ASEAN
    • 5.6. Oceania
    • 5.7. Rest of Asia Pacific
Network Security Monitoring Service Regional Share


Network Security Monitoring Service REPORT HIGHLIGHTS

AspectsDetails
Study Period 2019-2033
Base Year 2024
Estimated Year 2025
Forecast Period2025-2033
Historical Period2019-2024
Growth RateCAGR of XX% from 2019-2033
Segmentation
    • By Type
      • Network Security Monitoring Software
      • Network Security Monitoring Solution
    • By Application
      • Large Enterprises
      • SME
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Rest of South America
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Russia
      • Benelux
      • Nordics
      • Rest of Europe
    • Middle East & Africa
      • Turkey
      • Israel
      • GCC
      • North Africa
      • South Africa
      • Rest of Middle East & Africa
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • ASEAN
      • Oceania
      • Rest of Asia Pacific


Table Of Content
  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
      • 3.3. Market Restrains
      • 3.4. Market Trends
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. Global Network Security Monitoring Service Analysis, Insights and Forecast, 2019-2031
    • 5.1. Market Analysis, Insights and Forecast - by Type
      • 5.1.1. Network Security Monitoring Software
      • 5.1.2. Network Security Monitoring Solution
    • 5.2. Market Analysis, Insights and Forecast - by Application
      • 5.2.1. Large Enterprises
      • 5.2.2. SME
    • 5.3. Market Analysis, Insights and Forecast - by Region
      • 5.3.1. North America
      • 5.3.2. South America
      • 5.3.3. Europe
      • 5.3.4. Middle East & Africa
      • 5.3.5. Asia Pacific
  6. 6. North America Network Security Monitoring Service Analysis, Insights and Forecast, 2019-2031
    • 6.1. Market Analysis, Insights and Forecast - by Type
      • 6.1.1. Network Security Monitoring Software
      • 6.1.2. Network Security Monitoring Solution
    • 6.2. Market Analysis, Insights and Forecast - by Application
      • 6.2.1. Large Enterprises
      • 6.2.2. SME
  7. 7. South America Network Security Monitoring Service Analysis, Insights and Forecast, 2019-2031
    • 7.1. Market Analysis, Insights and Forecast - by Type
      • 7.1.1. Network Security Monitoring Software
      • 7.1.2. Network Security Monitoring Solution
    • 7.2. Market Analysis, Insights and Forecast - by Application
      • 7.2.1. Large Enterprises
      • 7.2.2. SME
  8. 8. Europe Network Security Monitoring Service Analysis, Insights and Forecast, 2019-2031
    • 8.1. Market Analysis, Insights and Forecast - by Type
      • 8.1.1. Network Security Monitoring Software
      • 8.1.2. Network Security Monitoring Solution
    • 8.2. Market Analysis, Insights and Forecast - by Application
      • 8.2.1. Large Enterprises
      • 8.2.2. SME
  9. 9. Middle East & Africa Network Security Monitoring Service Analysis, Insights and Forecast, 2019-2031
    • 9.1. Market Analysis, Insights and Forecast - by Type
      • 9.1.1. Network Security Monitoring Software
      • 9.1.2. Network Security Monitoring Solution
    • 9.2. Market Analysis, Insights and Forecast - by Application
      • 9.2.1. Large Enterprises
      • 9.2.2. SME
  10. 10. Asia Pacific Network Security Monitoring Service Analysis, Insights and Forecast, 2019-2031
    • 10.1. Market Analysis, Insights and Forecast - by Type
      • 10.1.1. Network Security Monitoring Software
      • 10.1.2. Network Security Monitoring Solution
    • 10.2. Market Analysis, Insights and Forecast - by Application
      • 10.2.1. Large Enterprises
      • 10.2.2. SME
  11. 11. Competitive Analysis
    • 11.1. Global Market Share Analysis 2024
      • 11.2. Company Profiles
        • 11.2.1 Zeek
          • 11.2.1.1. Overview
          • 11.2.1.2. Products
          • 11.2.1.3. SWOT Analysis
          • 11.2.1.4. Recent Developments
          • 11.2.1.5. Financials (Based on Availability)
        • 11.2.2 CrowdStrike
          • 11.2.2.1. Overview
          • 11.2.2.2. Products
          • 11.2.2.3. SWOT Analysis
          • 11.2.2.4. Recent Developments
          • 11.2.2.5. Financials (Based on Availability)
        • 11.2.3 Redscan
          • 11.2.3.1. Overview
          • 11.2.3.2. Products
          • 11.2.3.3. SWOT Analysis
          • 11.2.3.4. Recent Developments
          • 11.2.3.5. Financials (Based on Availability)
        • 11.2.4 Foresite Cyber​​security
          • 11.2.4.1. Overview
          • 11.2.4.2. Products
          • 11.2.4.3. SWOT Analysis
          • 11.2.4.4. Recent Developments
          • 11.2.4.5. Financials (Based on Availability)
        • 11.2.5 Netscout
          • 11.2.5.1. Overview
          • 11.2.5.2. Products
          • 11.2.5.3. SWOT Analysis
          • 11.2.5.4. Recent Developments
          • 11.2.5.5. Financials (Based on Availability)
        • 11.2.6 Volexity
          • 11.2.6.1. Overview
          • 11.2.6.2. Products
          • 11.2.6.3. SWOT Analysis
          • 11.2.6.4. Recent Developments
          • 11.2.6.5. Financials (Based on Availability)
        • 11.2.7 Secureworks
          • 11.2.7.1. Overview
          • 11.2.7.2. Products
          • 11.2.7.3. SWOT Analysis
          • 11.2.7.4. Recent Developments
          • 11.2.7.5. Financials (Based on Availability)
        • 11.2.8 DOT Security
          • 11.2.8.1. Overview
          • 11.2.8.2. Products
          • 11.2.8.3. SWOT Analysis
          • 11.2.8.4. Recent Developments
          • 11.2.8.5. Financials (Based on Availability)
        • 11.2.9 NexusTek
          • 11.2.9.1. Overview
          • 11.2.9.2. Products
          • 11.2.9.3. SWOT Analysis
          • 11.2.9.4. Recent Developments
          • 11.2.9.5. Financials (Based on Availability)
        • 11.2.10 Sophos
          • 11.2.10.1. Overview
          • 11.2.10.2. Products
          • 11.2.10.3. SWOT Analysis
          • 11.2.10.4. Recent Developments
          • 11.2.10.5. Financials (Based on Availability)
        • 11.2.11 CyberlinkASP
          • 11.2.11.1. Overview
          • 11.2.11.2. Products
          • 11.2.11.3. SWOT Analysis
          • 11.2.11.4. Recent Developments
          • 11.2.11.5. Financials (Based on Availability)
        • 11.2.12 Teceze
          • 11.2.12.1. Overview
          • 11.2.12.2. Products
          • 11.2.12.3. SWOT Analysis
          • 11.2.12.4. Recent Developments
          • 11.2.12.5. Financials (Based on Availability)
        • 11.2.13 AT&T Cyber​​security
          • 11.2.13.1. Overview
          • 11.2.13.2. Products
          • 11.2.13.3. SWOT Analysis
          • 11.2.13.4. Recent Developments
          • 11.2.13.5. Financials (Based on Availability)
        • 11.2.14 Foresite
          • 11.2.14.1. Overview
          • 11.2.14.2. Products
          • 11.2.14.3. SWOT Analysis
          • 11.2.14.4. Recent Developments
          • 11.2.14.5. Financials (Based on Availability)
        • 11.2.15 ConnectWise
          • 11.2.15.1. Overview
          • 11.2.15.2. Products
          • 11.2.15.3. SWOT Analysis
          • 11.2.15.4. Recent Developments
          • 11.2.15.5. Financials (Based on Availability)
        • 11.2.16 IBM
          • 11.2.16.1. Overview
          • 11.2.16.2. Products
          • 11.2.16.3. SWOT Analysis
          • 11.2.16.4. Recent Developments
          • 11.2.16.5. Financials (Based on Availability)
        • 11.2.17
          • 11.2.17.1. Overview
          • 11.2.17.2. Products
          • 11.2.17.3. SWOT Analysis
          • 11.2.17.4. Recent Developments
          • 11.2.17.5. Financials (Based on Availability)
List of Figures
  1. Figure 1: Global Network Security Monitoring Service Revenue Breakdown (million, %) by Region 2024 & 2032
  2. Figure 2: North America Network Security Monitoring Service Revenue (million), by Type 2024 & 2032
  3. Figure 3: North America Network Security Monitoring Service Revenue Share (%), by Type 2024 & 2032
  4. Figure 4: North America Network Security Monitoring Service Revenue (million), by Application 2024 & 2032
  5. Figure 5: North America Network Security Monitoring Service Revenue Share (%), by Application 2024 & 2032
  6. Figure 6: North America Network Security Monitoring Service Revenue (million), by Country 2024 & 2032
  7. Figure 7: North America Network Security Monitoring Service Revenue Share (%), by Country 2024 & 2032
  8. Figure 8: South America Network Security Monitoring Service Revenue (million), by Type 2024 & 2032
  9. Figure 9: South America Network Security Monitoring Service Revenue Share (%), by Type 2024 & 2032
  10. Figure 10: South America Network Security Monitoring Service Revenue (million), by Application 2024 & 2032
  11. Figure 11: South America Network Security Monitoring Service Revenue Share (%), by Application 2024 & 2032
  12. Figure 12: South America Network Security Monitoring Service Revenue (million), by Country 2024 & 2032
  13. Figure 13: South America Network Security Monitoring Service Revenue Share (%), by Country 2024 & 2032
  14. Figure 14: Europe Network Security Monitoring Service Revenue (million), by Type 2024 & 2032
  15. Figure 15: Europe Network Security Monitoring Service Revenue Share (%), by Type 2024 & 2032
  16. Figure 16: Europe Network Security Monitoring Service Revenue (million), by Application 2024 & 2032
  17. Figure 17: Europe Network Security Monitoring Service Revenue Share (%), by Application 2024 & 2032
  18. Figure 18: Europe Network Security Monitoring Service Revenue (million), by Country 2024 & 2032
  19. Figure 19: Europe Network Security Monitoring Service Revenue Share (%), by Country 2024 & 2032
  20. Figure 20: Middle East & Africa Network Security Monitoring Service Revenue (million), by Type 2024 & 2032
  21. Figure 21: Middle East & Africa Network Security Monitoring Service Revenue Share (%), by Type 2024 & 2032
  22. Figure 22: Middle East & Africa Network Security Monitoring Service Revenue (million), by Application 2024 & 2032
  23. Figure 23: Middle East & Africa Network Security Monitoring Service Revenue Share (%), by Application 2024 & 2032
  24. Figure 24: Middle East & Africa Network Security Monitoring Service Revenue (million), by Country 2024 & 2032
  25. Figure 25: Middle East & Africa Network Security Monitoring Service Revenue Share (%), by Country 2024 & 2032
  26. Figure 26: Asia Pacific Network Security Monitoring Service Revenue (million), by Type 2024 & 2032
  27. Figure 27: Asia Pacific Network Security Monitoring Service Revenue Share (%), by Type 2024 & 2032
  28. Figure 28: Asia Pacific Network Security Monitoring Service Revenue (million), by Application 2024 & 2032
  29. Figure 29: Asia Pacific Network Security Monitoring Service Revenue Share (%), by Application 2024 & 2032
  30. Figure 30: Asia Pacific Network Security Monitoring Service Revenue (million), by Country 2024 & 2032
  31. Figure 31: Asia Pacific Network Security Monitoring Service Revenue Share (%), by Country 2024 & 2032
List of Tables
  1. Table 1: Global Network Security Monitoring Service Revenue million Forecast, by Region 2019 & 2032
  2. Table 2: Global Network Security Monitoring Service Revenue million Forecast, by Type 2019 & 2032
  3. Table 3: Global Network Security Monitoring Service Revenue million Forecast, by Application 2019 & 2032
  4. Table 4: Global Network Security Monitoring Service Revenue million Forecast, by Region 2019 & 2032
  5. Table 5: Global Network Security Monitoring Service Revenue million Forecast, by Type 2019 & 2032
  6. Table 6: Global Network Security Monitoring Service Revenue million Forecast, by Application 2019 & 2032
  7. Table 7: Global Network Security Monitoring Service Revenue million Forecast, by Country 2019 & 2032
  8. Table 8: United States Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  9. Table 9: Canada Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  10. Table 10: Mexico Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  11. Table 11: Global Network Security Monitoring Service Revenue million Forecast, by Type 2019 & 2032
  12. Table 12: Global Network Security Monitoring Service Revenue million Forecast, by Application 2019 & 2032
  13. Table 13: Global Network Security Monitoring Service Revenue million Forecast, by Country 2019 & 2032
  14. Table 14: Brazil Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  15. Table 15: Argentina Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  16. Table 16: Rest of South America Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  17. Table 17: Global Network Security Monitoring Service Revenue million Forecast, by Type 2019 & 2032
  18. Table 18: Global Network Security Monitoring Service Revenue million Forecast, by Application 2019 & 2032
  19. Table 19: Global Network Security Monitoring Service Revenue million Forecast, by Country 2019 & 2032
  20. Table 20: United Kingdom Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  21. Table 21: Germany Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  22. Table 22: France Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  23. Table 23: Italy Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  24. Table 24: Spain Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  25. Table 25: Russia Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  26. Table 26: Benelux Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  27. Table 27: Nordics Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  28. Table 28: Rest of Europe Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  29. Table 29: Global Network Security Monitoring Service Revenue million Forecast, by Type 2019 & 2032
  30. Table 30: Global Network Security Monitoring Service Revenue million Forecast, by Application 2019 & 2032
  31. Table 31: Global Network Security Monitoring Service Revenue million Forecast, by Country 2019 & 2032
  32. Table 32: Turkey Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  33. Table 33: Israel Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  34. Table 34: GCC Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  35. Table 35: North Africa Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  36. Table 36: South Africa Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  37. Table 37: Rest of Middle East & Africa Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  38. Table 38: Global Network Security Monitoring Service Revenue million Forecast, by Type 2019 & 2032
  39. Table 39: Global Network Security Monitoring Service Revenue million Forecast, by Application 2019 & 2032
  40. Table 40: Global Network Security Monitoring Service Revenue million Forecast, by Country 2019 & 2032
  41. Table 41: China Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  42. Table 42: India Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  43. Table 43: Japan Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  44. Table 44: South Korea Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  45. Table 45: ASEAN Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  46. Table 46: Oceania Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032
  47. Table 47: Rest of Asia Pacific Network Security Monitoring Service Revenue (million) Forecast, by Application 2019 & 2032


STEP 1 - Identification of Relevant Samples Size from Population Database

Step Chart
bar chart
method chart

STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

approach chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segemnts, product and application.

Note* : In applicable scenarios

STEP 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
approach chart

STEP 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally after gathering mix and scattered data from wide range of sources, data is triangull- ated and correlated to come up with estimated figures which are further validated through primary mediums, or industry experts, opinion leader.

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