
North America Hand Sanitizer Market Is Set To Reach USD Billion By 2033, Growing At A CAGR Of 4.9
North America Hand Sanitizer Market by Product Form (Foam, Gel, Spray, Others), by Type (Alcohol-based Sanitizer, Alcohol-Free Sanitizer), by End-User (Schools, Restaurants, Hospitals, Households, Office Buildings, Others), by By Geography (North America) Forecast 2025-2033
Key Insights
The North America Hand Sanitizer Market size was valued at USD 1.30 USD Billion in 2023 and is projected to reach USD 1.82 USD Billion by 2032, exhibiting a CAGR of 4.9 % during the forecast period. Hand sanitisers, being hygiene products, are alcoholic or non-alcoholic gels, liquid or foam solutions that may be used to eradicate germs whenever water is unavailable. In North America particularly, their usage increased, more so when there was a crisis in the health sector. There are alcohol-containing products with 60% to 95% of the compound, and non-alcohol sanitisers that may contain benzalkonium chloride or any other disinfectants. The main elements include sample volatility, convenience of carrying, and the use of moisturizers to avoid skin dryness. Examples of use are in public places, hospitals, homes, and schools, all of which underscore their function in the fight against infections. In any case, the advantages of using hand sanitisers cannot be gainsaid. They are a practical and efficient way to help minimize several microorganisms on hands and help prevent illnesses from spreading. Its mobile size and shape allow it to be taken around with users, thus preserving their hands from contamination in the lack of washing facilities.

North America Hand Sanitizer Trends
- Increasing demand for alcohol-based hand sanitisers due to their effectiveness in killing germs
- Growing popularity of portable hand sanitizers for on-the-go use
- Emergence of innovative hand sanitisers with moisturizing properties and pleasant fragrances
Driving Forces: What's Propelling the North America Hand Sanitizer Market
- Heightened Awareness of Health and Hygiene: The COVID-19 pandemic and subsequent emphasis on hand hygiene has significantly raised consumer awareness of the crucial role of hand sanitizers in infection prevention.
- Increasing Healthcare Costs: The rising prevalence of infectious diseases has led to escalating healthcare expenses, driving the demand for effective infection control solutions, including hand sanitizers.
- Advancements in Technology: Ongoing research and development have resulted in innovative formulations and technologies for hand sanitizers, enhancing their efficacy and appeal to consumers.
Challenges and Restraints in the North America Hand Sanitizer Market
- Competition from other infection control products: The market faces competition from other antimicrobial products, such as soaps and wipes.
- Regulatory concerns: The use of alcohol in hand sanitisers raises concerns about skin irritation and accidental ingestion.
- Sustainability issues: The packaging and disposal of hand sanitisers contribute to environmental concerns.
Emerging Trends in North America Hand Sanitizer
- Focus on sustainability: Companies are exploring biodegradable and eco-friendly packaging solutions for hand sanitisers.
- Personalized hand sanitisers: The emergence of customized hand sanitisers tailored to specific skin types and preferences.
- Innovative dispenser technologies: The development of automatic dispensers and other innovative delivery systems for hand sanitisers.
Growth Catalysts in North America Hand Sanitizer Industry

- Government initiatives: Public health campaigns and regulations promoting hand hygiene contribute to market growth.
- Research and development: Ongoing research in the detection and control of infectious diseases fosters innovation in hand sanitiser formulations.
- Consumer education: Educational campaigns and awareness programs drive consumer demand for hand sanitization products.
Market Segmentation: North America Hand Sanitizer Analysis
Product Form:
- Foam
- Gel
- Spray
- Others
Type:
- Alcohol-based Sanitizer
- Alcohol-Free Sanitizer
End-User:
- Schools
- Restaurants
- Hospitals
- Households
- Office Buildings
- Others
Leading Players in the North America Hand Sanitizer Market
- The Clorox Company (U.S.)
- The 3M Company (U.S.)
- Byotrol (U.K.)
- Henkel AG & Co. KGaA (Germany)
- Vi-jon Inc. (U.S.)
- GOJO Industries, Inc. (U.S.)
- Kutol Products Company, Inc. (U.S.)
- The Procter & Gamble Company (U.S.)
- Artnaturals (U.S.)
- Unilever PLC (U.K.)
Significant Developments in the North America Hand Sanitizer Sector
- 2020: The COVID-19 pandemic led to a surge in demand for hand sanitisers, boosting the market growth.
- 2021: Several companies introduced innovative hand sanitiser formulations, including moisturizing and antibacterial variants.
- 2022: The focus on sustainability and eco-friendly packaging gained momentum in the market.
Comprehensive Coverage North America Hand Sanitizer Market Report
The report provides a comprehensive overview of the North America hand sanitiser market, including market growth, drivers, challenges, and trends. It also includes an in-depth analysis of market segmentation, competitive landscape, and industry developments.
Regional Insight

- The United States is the largest market for hand sanitisers in North America, followed by Canada.
- The growing population and rising awareness about hygiene are driving market growth in these countries.
- Mexico and other Latin American countries offer potential growth opportunities for hand sanitiser manufacturers.
Consumer Side Analysis
- Consumers are increasingly seeking effective, convenient, and sustainable hand sanitiser products.
- Factors such as ingredients, price, and packaging influence consumer purchase decisions.
- Online platforms have become a significant sales channel for hand sanitisers, offering consumers a wide range of options.
DROCs
- Drivers: Heightened awareness of health and hygiene, increasing healthcare costs, and advancements in technology.
- Restraints: Competition from alternative infection control products, regulatory scrutiny, and environmental concerns.
- Opportunities: Focus on sustainability, customized hand sanitizers, and smart dispenser technologies.
- Challenges: Maintaining product efficacy while addressing consumer concerns about skin irritation.
Acqui-Merger
- In 2021, GOJO Industries, acquired Byotrol to expand its portfolio of hand hygiene solutions.
- This acquisition strengthens GOJO's position in the North America hand sanitiser market.
North America Hand Sanitizer Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.9% from 2019-2033 |
Segmentation |
|
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
- 3.3. Market Restrains
- 3.3.1. Availability of Various Substitute Products to Hamper Market Growth
- 3.4. Market Trends
- 3.4.1. Dental Spas to Add Impetus to Industry Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Hand Sanitizer Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Form
- 5.1.1. Foam
- 5.1.2. Gel
- 5.1.3. Spray
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Type
- 5.2.1. Alcohol-based Sanitizer
- 5.2.2. Alcohol-Free Sanitizer
- 5.3. Market Analysis, Insights and Forecast - by End-User
- 5.3.1. Schools
- 5.3.2. Restaurants
- 5.3.3. Hospitals
- 5.3.4. Households
- 5.3.5. Office Buildings
- 5.3.6. Others
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. By Geography
- 5.1. Market Analysis, Insights and Forecast - by Product Form
- 6. North America North America Hand Sanitizer Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 7. South America North America Hand Sanitizer Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 Brazil
- 7.1.2 Argentina
- 7.1.3 Rest of South America
- 8. Europe North America Hand Sanitizer Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 Germany
- 8.1.2 France
- 8.1.3 Italy
- 8.1.4 United Kingdom
- 8.1.5 Netherlands
- 8.1.6 Rest of Europe
- 9. Asia Pacific North America Hand Sanitizer Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 China
- 9.1.2 Japan
- 9.1.3 India
- 9.1.4 South Korea
- 9.1.5 Taiwan
- 9.1.6 Australia
- 9.1.7 Rest of Asia-Pacific
- 10. MEA North America Hand Sanitizer Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 Middle East
- 10.1.2 Africa
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 The Clorox Company (U.S.)
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 The 3M Company (U.S.)
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Byotrol (U.K.)
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Henkel AG & Co. KGaA (Germany)
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Vi-jon Inc.(U.S.)
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 GOJO Industries Inc. (U.S.)
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Kutol Products Company Inc. (U.S.)
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 The Procter & Gamble Company (U.S.)
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Artnaturals (U.S.)
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Unilever PLC (U.K.)
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 The Clorox Company (U.S.)
- Figure 1: North America Hand Sanitizer Market Revenue Breakdown (USD Billion, %) by Product 2024 & 2032
- Figure 2: North America Hand Sanitizer Market Share (%) by Company 2024
- Table 1: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Region 2019 & 2032
- Table 2: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Region 2019 & 2032
- Table 3: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Product Form 2019 & 2032
- Table 4: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Product Form 2019 & 2032
- Table 5: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Type 2019 & 2032
- Table 6: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Type 2019 & 2032
- Table 7: North America Hand Sanitizer Market Revenue USD Billion Forecast, by End-User 2019 & 2032
- Table 8: North America Hand Sanitizer Market Volume 000's Liters Forecast, by End-User 2019 & 2032
- Table 9: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Region 2019 & 2032
- Table 10: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Region 2019 & 2032
- Table 11: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Country 2019 & 2032
- Table 12: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Country 2019 & 2032
- Table 13: United States North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 14: United States North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 15: Canada North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 16: Canada North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 17: Mexico North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 18: Mexico North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 19: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Country 2019 & 2032
- Table 20: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Country 2019 & 2032
- Table 21: Brazil North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 22: Brazil North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 23: Argentina North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 24: Argentina North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 25: Rest of South America North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 26: Rest of South America North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 27: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Country 2019 & 2032
- Table 28: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Country 2019 & 2032
- Table 29: Germany North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 30: Germany North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 31: France North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 32: France North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 33: Italy North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 34: Italy North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 35: United Kingdom North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 36: United Kingdom North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 37: Netherlands North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 38: Netherlands North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 39: Rest of Europe North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 40: Rest of Europe North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 41: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Country 2019 & 2032
- Table 42: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Country 2019 & 2032
- Table 43: China North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 44: China North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 45: Japan North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 46: Japan North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 47: India North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 48: India North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 49: South Korea North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 50: South Korea North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 51: Taiwan North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 52: Taiwan North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 53: Australia North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 54: Australia North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 55: Rest of Asia-Pacific North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 56: Rest of Asia-Pacific North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 57: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Country 2019 & 2032
- Table 58: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Country 2019 & 2032
- Table 59: Middle East North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 60: Middle East North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 61: Africa North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 62: Africa North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
- Table 63: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Product Form 2019 & 2032
- Table 64: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Product Form 2019 & 2032
- Table 65: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Type 2019 & 2032
- Table 66: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Type 2019 & 2032
- Table 67: North America Hand Sanitizer Market Revenue USD Billion Forecast, by End-User 2019 & 2032
- Table 68: North America Hand Sanitizer Market Volume 000's Liters Forecast, by End-User 2019 & 2032
- Table 69: North America Hand Sanitizer Market Revenue USD Billion Forecast, by Country 2019 & 2032
- Table 70: North America Hand Sanitizer Market Volume 000's Liters Forecast, by Country 2019 & 2032
- Table 71: North America North America Hand Sanitizer Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 72: North America North America Hand Sanitizer Market Volume (000's Liters) Forecast, by Application 2019 & 2032
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STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

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Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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