
OCR Platform Strategic Insights: Analysis 2025 and Forecasts 2033
OCR Platform by Type (Document OCR, Image OCR, Form OCR, Card OCR), by Application (Document Digitization, Data Extraction, Automated Processing, Search and Retrieval, Authentication), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033
Key Insights
The Optical Character Recognition (OCR) platform market is experiencing robust growth, driven by the increasing digitalization of documents and the need for efficient data extraction across various industries. The market, currently estimated at $15 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $45 billion by 2033. This significant expansion is fueled by several key factors. The surging demand for automated data processing in sectors like finance, healthcare, and legal services necessitates advanced OCR solutions. Furthermore, the rising adoption of cloud-based OCR services, offering scalability and cost-effectiveness, is significantly contributing to market growth. Improvements in accuracy and speed of OCR technology, coupled with advancements in Artificial Intelligence (AI) and Machine Learning (ML) for enhanced character recognition, are further driving market expansion. The increasing availability of diverse OCR applications, ranging from document digitization and data extraction to automated processing and search and retrieval, caters to a wider range of user needs and fuels market adoption across various business functions.
However, certain challenges restrain market growth. Concerns regarding data security and privacy, especially when handling sensitive information like personal or financial documents, represent a significant obstacle. The high initial investment cost for implementing robust OCR systems, particularly for smaller businesses, can limit adoption. Furthermore, the need for ongoing maintenance and updates to keep up with evolving technological advancements may pose a financial burden for some organizations. Despite these restraints, the long-term prospects for the OCR platform market remain highly positive, with continued innovation and rising demand across diverse sectors pushing market growth beyond 2033. The market's segmentation across different OCR types (Document, Image, Form, Card) and applications ensures a diversified growth trajectory and offers opportunities for specialized service providers.

OCR Platform Trends
The Optical Character Recognition (OCR) platform market is experiencing explosive growth, projected to reach multi-billion dollar valuations by 2033. Driven by the increasing digitization of businesses and the need for efficient data processing, the market witnessed substantial expansion during the historical period (2019-2024). This trend is expected to continue throughout the forecast period (2025-2033), with a Compound Annual Growth Rate (CAGR) exceeding expectations. The estimated market value in 2025 is already in the billions, showcasing the technology's widespread adoption across diverse sectors. Key market insights reveal a strong preference for cloud-based OCR solutions due to their scalability and cost-effectiveness. The demand for automated data extraction and processing is fueling the growth of form OCR and document OCR segments, while the need for secure authentication is driving adoption in sectors like finance and healthcare. Furthermore, advancements in deep learning and artificial intelligence are continuously enhancing the accuracy and speed of OCR technologies, leading to improved user experiences and wider applications. The increasing availability of high-quality, affordable OCR software is also making this technology accessible to a wider range of users and businesses of all sizes, from small startups to large multinational corporations. This democratization of access is a key driver of market expansion, alongside the increasing volume of unstructured data that businesses need to process efficiently and effectively. The market is also witnessing increasing competition amongst vendors which leads to better technologies and lower costs for consumers.
Driving Forces: What's Propelling the OCR Platform
Several factors contribute to the rapid expansion of the OCR platform market. The ever-increasing volume of digital documents and images across various industries necessitates efficient and accurate data extraction and processing solutions. OCR platforms provide a streamlined approach to converting these documents into usable data formats, eliminating the need for manual data entry, a time-consuming and error-prone process. The rising adoption of cloud computing significantly impacts the market, as cloud-based OCR solutions offer scalability, flexibility, and cost-effectiveness compared to on-premise solutions. Furthermore, the continuous advancement in artificial intelligence (AI) and machine learning (ML) algorithms enhances the accuracy and speed of OCR systems, enabling them to handle complex documents and diverse data formats with greater precision. The growing demand for automation across different sectors, particularly in document digitization and automated processing, is pushing organizations to invest heavily in OCR platforms to optimize workflow efficiency and reduce operational costs. Governments and regulatory bodies pushing for digital transformation and efficient data management are also increasing the demand for robust OCR solutions, especially in sectors with stringent data security and compliance requirements.

Challenges and Restraints in OCR Platform
Despite the significant growth, the OCR platform market faces certain challenges. Maintaining high accuracy in processing complex or poorly formatted documents remains a significant hurdle. Handwritten text recognition, for instance, often poses difficulties for current OCR technology, requiring ongoing improvements in algorithm development. Data security and privacy concerns are paramount, especially when handling sensitive information. Robust security measures and compliance with data protection regulations are critical to maintaining user trust and market stability. The integration of OCR platforms with existing business systems can be complex and time-consuming, potentially creating integration challenges for organizations. Furthermore, the cost of implementing and maintaining advanced OCR solutions can be a barrier for smaller businesses with limited budgets. Finally, the need for continuous training and updates to maintain the accuracy and efficiency of OCR systems due to the ever-evolving nature of document formats and styles presents an ongoing challenge.
Key Region or Country & Segment to Dominate the Market
The North American and European regions are currently dominating the OCR platform market, driven by the high adoption rate of digital technologies and the strong presence of key players in these regions. However, the Asia-Pacific region is emerging as a significant growth market, fueled by rapid digitalization and increasing government initiatives to promote technological advancements.
- Document OCR: This segment holds the largest market share due to its wide applicability across various industries and the high volume of documents needing digitization.
- Data Extraction: This application is a crucial driver of market growth, as organizations seek to automate the extraction of valuable insights from unstructured data.
- Automated Processing: This application focuses on automating repetitive tasks related to document processing, saving time and improving efficiency.
- United States: The US is a key market driver due to high technological advancements and a large number of businesses adopting OCR technology.
- United Kingdom: High adoption rates of cloud-based solutions and a strong focus on digital transformation are fueling market growth in the UK.
- Japan: This region displays notable growth due to the increasing need for automated document processing and a focus on efficient data management.
The combination of these factors points to the substantial growth potential of the OCR platform market in these regions and across the various segments. The market is set to expand significantly, benefiting from ongoing technological innovations and evolving business requirements.
Growth Catalysts in OCR Platform Industry
The increasing demand for efficient data management coupled with technological advancements in AI and machine learning are the primary catalysts driving growth. The shift towards cloud-based solutions and the rising need for automation in document processing across various industries are further accelerating market expansion. This is augmented by the growing regulatory pressure on organizations to handle large volumes of data efficiently and securely.
Leading Players in the OCR Platform
- ABBYY
- Adobe
- Google Cloud Vision OCR
- Microsoft Azure OCR
- TesseractOCR
- OCR.space
- LEADTOOLS OCR
- Readiris
- Nuance OCR
- Kofax OCR
- Cognitive OpenOCR
- Captricity OCR
Significant Developments in OCR Platform Sector
- 2020: Several key players released updated OCR engines with improved accuracy and speed.
- 2021: Increased focus on cloud-based solutions with enhanced security features.
- 2022: Integration of AI and ML for improved handling of complex document formats.
- 2023: Development of more specialized OCR solutions for specific industries (e.g., healthcare, finance).
Comprehensive Coverage OCR Platform Report
This report provides a comprehensive analysis of the OCR platform market, covering market size, growth drivers, challenges, key players, and future trends. It includes detailed segment analysis and regional breakdowns, offering valuable insights for businesses operating in or planning to enter this rapidly expanding sector. The information provided allows for informed decision-making based on comprehensive market intelligence and future projections. The detailed insights into the competitive landscape empower businesses to strategize effectively in a rapidly evolving market.
OCR Platform Segmentation
-
1. Type
- 1.1. Document OCR
- 1.2. Image OCR
- 1.3. Form OCR
- 1.4. Card OCR
-
2. Application
- 2.1. Document Digitization
- 2.2. Data Extraction
- 2.3. Automated Processing
- 2.4. Search and Retrieval
- 2.5. Authentication
OCR Platform Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

OCR Platform REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of XX% from 2019-2033 |
Segmentation |
|
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.3. Market Restrains
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global OCR Platform Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Document OCR
- 5.1.2. Image OCR
- 5.1.3. Form OCR
- 5.1.4. Card OCR
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Document Digitization
- 5.2.2. Data Extraction
- 5.2.3. Automated Processing
- 5.2.4. Search and Retrieval
- 5.2.5. Authentication
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. South America
- 5.3.3. Europe
- 5.3.4. Middle East & Africa
- 5.3.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. North America OCR Platform Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Document OCR
- 6.1.2. Image OCR
- 6.1.3. Form OCR
- 6.1.4. Card OCR
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Document Digitization
- 6.2.2. Data Extraction
- 6.2.3. Automated Processing
- 6.2.4. Search and Retrieval
- 6.2.5. Authentication
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. South America OCR Platform Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Document OCR
- 7.1.2. Image OCR
- 7.1.3. Form OCR
- 7.1.4. Card OCR
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Document Digitization
- 7.2.2. Data Extraction
- 7.2.3. Automated Processing
- 7.2.4. Search and Retrieval
- 7.2.5. Authentication
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Europe OCR Platform Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Document OCR
- 8.1.2. Image OCR
- 8.1.3. Form OCR
- 8.1.4. Card OCR
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Document Digitization
- 8.2.2. Data Extraction
- 8.2.3. Automated Processing
- 8.2.4. Search and Retrieval
- 8.2.5. Authentication
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Middle East & Africa OCR Platform Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Document OCR
- 9.1.2. Image OCR
- 9.1.3. Form OCR
- 9.1.4. Card OCR
- 9.2. Market Analysis, Insights and Forecast - by Application
- 9.2.1. Document Digitization
- 9.2.2. Data Extraction
- 9.2.3. Automated Processing
- 9.2.4. Search and Retrieval
- 9.2.5. Authentication
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Asia Pacific OCR Platform Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Document OCR
- 10.1.2. Image OCR
- 10.1.3. Form OCR
- 10.1.4. Card OCR
- 10.2. Market Analysis, Insights and Forecast - by Application
- 10.2.1. Document Digitization
- 10.2.2. Data Extraction
- 10.2.3. Automated Processing
- 10.2.4. Search and Retrieval
- 10.2.5. Authentication
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 ABBYY
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Adobe
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Google Cloud Vision OCR
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Microsoft Azure OCR
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 TesseractOCR
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 OCR.space
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 LEADTOOLS OCR
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Readiris
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Nuance OCR
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Kofax OCR
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Cognitive OpenOCR
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Captricity OCR
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.1 ABBYY
- Figure 1: Global OCR Platform Revenue Breakdown (million, %) by Region 2024 & 2032
- Figure 2: North America OCR Platform Revenue (million), by Type 2024 & 2032
- Figure 3: North America OCR Platform Revenue Share (%), by Type 2024 & 2032
- Figure 4: North America OCR Platform Revenue (million), by Application 2024 & 2032
- Figure 5: North America OCR Platform Revenue Share (%), by Application 2024 & 2032
- Figure 6: North America OCR Platform Revenue (million), by Country 2024 & 2032
- Figure 7: North America OCR Platform Revenue Share (%), by Country 2024 & 2032
- Figure 8: South America OCR Platform Revenue (million), by Type 2024 & 2032
- Figure 9: South America OCR Platform Revenue Share (%), by Type 2024 & 2032
- Figure 10: South America OCR Platform Revenue (million), by Application 2024 & 2032
- Figure 11: South America OCR Platform Revenue Share (%), by Application 2024 & 2032
- Figure 12: South America OCR Platform Revenue (million), by Country 2024 & 2032
- Figure 13: South America OCR Platform Revenue Share (%), by Country 2024 & 2032
- Figure 14: Europe OCR Platform Revenue (million), by Type 2024 & 2032
- Figure 15: Europe OCR Platform Revenue Share (%), by Type 2024 & 2032
- Figure 16: Europe OCR Platform Revenue (million), by Application 2024 & 2032
- Figure 17: Europe OCR Platform Revenue Share (%), by Application 2024 & 2032
- Figure 18: Europe OCR Platform Revenue (million), by Country 2024 & 2032
- Figure 19: Europe OCR Platform Revenue Share (%), by Country 2024 & 2032
- Figure 20: Middle East & Africa OCR Platform Revenue (million), by Type 2024 & 2032
- Figure 21: Middle East & Africa OCR Platform Revenue Share (%), by Type 2024 & 2032
- Figure 22: Middle East & Africa OCR Platform Revenue (million), by Application 2024 & 2032
- Figure 23: Middle East & Africa OCR Platform Revenue Share (%), by Application 2024 & 2032
- Figure 24: Middle East & Africa OCR Platform Revenue (million), by Country 2024 & 2032
- Figure 25: Middle East & Africa OCR Platform Revenue Share (%), by Country 2024 & 2032
- Figure 26: Asia Pacific OCR Platform Revenue (million), by Type 2024 & 2032
- Figure 27: Asia Pacific OCR Platform Revenue Share (%), by Type 2024 & 2032
- Figure 28: Asia Pacific OCR Platform Revenue (million), by Application 2024 & 2032
- Figure 29: Asia Pacific OCR Platform Revenue Share (%), by Application 2024 & 2032
- Figure 30: Asia Pacific OCR Platform Revenue (million), by Country 2024 & 2032
- Figure 31: Asia Pacific OCR Platform Revenue Share (%), by Country 2024 & 2032
- Table 1: Global OCR Platform Revenue million Forecast, by Region 2019 & 2032
- Table 2: Global OCR Platform Revenue million Forecast, by Type 2019 & 2032
- Table 3: Global OCR Platform Revenue million Forecast, by Application 2019 & 2032
- Table 4: Global OCR Platform Revenue million Forecast, by Region 2019 & 2032
- Table 5: Global OCR Platform Revenue million Forecast, by Type 2019 & 2032
- Table 6: Global OCR Platform Revenue million Forecast, by Application 2019 & 2032
- Table 7: Global OCR Platform Revenue million Forecast, by Country 2019 & 2032
- Table 8: United States OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 9: Canada OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 10: Mexico OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 11: Global OCR Platform Revenue million Forecast, by Type 2019 & 2032
- Table 12: Global OCR Platform Revenue million Forecast, by Application 2019 & 2032
- Table 13: Global OCR Platform Revenue million Forecast, by Country 2019 & 2032
- Table 14: Brazil OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 15: Argentina OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 16: Rest of South America OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 17: Global OCR Platform Revenue million Forecast, by Type 2019 & 2032
- Table 18: Global OCR Platform Revenue million Forecast, by Application 2019 & 2032
- Table 19: Global OCR Platform Revenue million Forecast, by Country 2019 & 2032
- Table 20: United Kingdom OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 21: Germany OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 22: France OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 23: Italy OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 24: Spain OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 25: Russia OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 26: Benelux OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 27: Nordics OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 28: Rest of Europe OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 29: Global OCR Platform Revenue million Forecast, by Type 2019 & 2032
- Table 30: Global OCR Platform Revenue million Forecast, by Application 2019 & 2032
- Table 31: Global OCR Platform Revenue million Forecast, by Country 2019 & 2032
- Table 32: Turkey OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 33: Israel OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 34: GCC OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 35: North Africa OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 36: South Africa OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 37: Rest of Middle East & Africa OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 38: Global OCR Platform Revenue million Forecast, by Type 2019 & 2032
- Table 39: Global OCR Platform Revenue million Forecast, by Application 2019 & 2032
- Table 40: Global OCR Platform Revenue million Forecast, by Country 2019 & 2032
- Table 41: China OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 42: India OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 43: Japan OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 44: South Korea OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 45: ASEAN OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 46: Oceania OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
- Table 47: Rest of Asia Pacific OCR Platform Revenue (million) Forecast, by Application 2019 & 2032
STEP 1 - Identification of Relevant Samples Size from Population Database



STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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