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Political Canvassing Software

Political Canvassing Software Strategic Insights: Analysis 2025 and Forecasts 2033

Political Canvassing Software by Type (Cloud-based, On-premises), by Application (Politicians, Political Action Committees (PACs), Nonprofit Advocacy Groups), by North America (United States, Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (United Kingdom, Germany, France, Italy, Spain, Russia, Benelux, Nordics, Rest of Europe), by Middle East & Africa (Turkey, Israel, GCC, North Africa, South Africa, Rest of Middle East & Africa), by Asia Pacific (China, India, Japan, South Korea, ASEAN, Oceania, Rest of Asia Pacific) Forecast 2025-2033

Feb 23 2025

Base Year: 2024

157 Pages

Political Canvassing Software Strategic Insights: Analysis 2025 and Forecasts 2033

Key Insights

The global political canvassing software market is anticipated to reach a significant value over the forecast period, expanding at a considerable CAGR through 2033. The increasing adoption of cloud-based applications and the growing need for efficient campaign management drive market expansion. Additionally, the rising demand for data-driven insights and the integration of artificial intelligence (AI) and machine learning (ML) further fuel market growth. The cloud-based segment dominates the market due to its cost-effectiveness, accessibility, and scalability, enabling political organizations to manage campaigns remotely.

The market is fragmented with numerous players offering a range of software solutions. Prominent companies include Ecanvasser, Walklists, TrailBlazer, Advantage Inc., GroundGame, L2 Data, SalesRabbit, VoteBuilder, EveryAction, CampaignSidekick, Grassroots Unwired, NGP VAN, Qomon, Ranneetis, Mobilize, Aristotle, Chetu, Smart Neta, Maptive, VoteSharp, Reach, Poliphone, Numinar, Ucanvass, Rastraneeti, Handraiser, and others. Key market trends include the adoption of mobile applications for canvassing, the integration of social media platforms, and the increasing use of data analytics for targeted campaigning. North America holds the largest market share, followed by Europe and the Asia Pacific region, with the United States being a significant contributor due to its high political spending and advanced technology adoption.

Political Canvassing Software Research Report - Market Size, Growth & Forecast

Political Canvassing Software Trends

The political canvassing software market is projected to reach $XX million by 2028, growing at a CAGR of XX% during the forecast period of 2022-2028. The growth of the market is attributed to the increasing adoption of digital technology in political campaigns, the need for more efficient and effective ways to reach voters, and the growing complexity of modern election campaigns.

Some of the key market insights include:

The cloud-based deployment model is gaining popularity due to its scalability, flexibility, and cost-effectiveness.
The political action committees (PACs) segment is expected to dominate the market over the forecast period due to the increasing spending by PACs on political campaigns.
The United States is the largest market for political canvassing software, followed by Europe and Asia-Pacific.
Vendors are focusing on developing innovative features and capabilities to stay competitive in the market.

Driving Forces: What's Propelling the Political Canvassing Software?

Several factors are driving the growth of the political canvassing software market. These factors include:

The increasing adoption of digital technology in political campaigns: Digital technology is transforming the way political campaigns are run. Political candidates and organizations are increasingly using digital tools to reach voters, manage their campaigns, and fundraise.
The need for more efficient and effective ways to reach voters: Traditional canvassing methods, such as door-to-door knocking and phone calls, are becoming less effective due to factors such as declining response rates and the rise of ad blockers. Political canvassing software provides a more efficient and effective way to reach voters by allowing campaigns to target their messages to specific audiences and track the results of their efforts.
The growing complexity of modern election campaigns: Modern election campaigns are becoming increasingly complex, with candidates and organizations needing to manage multiple channels of communication and data sources. Political canvassing software can help campaigns to manage this complexity by providing a centralized platform for managing all of their campaign activities.

Challenges and Restraints in Political Canvassing Software

While the political canvassing software market is growing rapidly, there are also some challenges and restraints that could impact its growth potential. These challenges and restraints include:

The cost of political canvassing software: Political canvassing software can be expensive, making it difficult for smaller campaigns and organizations to afford.
The need for training and support: Political canvassing software can be complex to use. As a result, users often require training and support to use the software effectively.
Data security concerns: Political canvassing software collects and stores a lot of sensitive data. As a result, users need to be confident that their data is secure.

Key Region or Country & Segment to Dominate the Market

The United States is the largest market for political canvassing software, followed by Europe and Asia-Pacific. The dominance of the United States is due to several factors, including the large number of elections held in the country, the high level of political engagement, and the availability of funding for political campaigns.

In terms of segments, the political action committees (PACs) segment is expected to dominate the market over the forecast period. This is due to the increasing spending by PACs on political campaigns. PACs use political canvassing software to target their messages to specific audiences and track the results of their efforts.

Growth Catalysts in Political Canvassing Software Industry

Several factors are expected to drive the growth of the political canvassing software market over the forecast period. These factors include:

The increasing adoption of digital technology in political campaigns
The need for more efficient and effective ways to reach voters
The growing complexity of modern election campaigns
The development of new and innovative features and capabilities

Leading Players in the Political Canvassing Software

Political Canvassing Software Segmentation

1. Type
- 1.1. Cloud-based
- 1.2. On-premises
2. Application
- 2.1. Politicians
- 2.2. Political Action Committees (PACs)
- 2.3. Nonprofit Advocacy Groups

Political Canvassing Software Segmentation By Geography

1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

Political Canvassing Software Regional Share

Political Canvassing Software REPORT HIGHLIGHTS

Aspects	Details
Study Period	2019-2033
Base Year	2024
Estimated Year	2025
Forecast Period	2025-2033
Historical Period	2019-2024
Growth Rate	CAGR of XX% from 2019-2033
Segmentation	By Type Cloud-based On-premises By Application Politicians Political Action Committees (PACs) Nonprofit Advocacy Groups By Geography North America United States Canada Mexico South America Brazil Argentina Rest of South America Europe United Kingdom Germany France Italy Spain Russia Benelux Nordics Rest of Europe Middle East & Africa Turkey Israel GCC North Africa South Africa Rest of Middle East & Africa Asia Pacific China India Japan South Korea ASEAN Oceania Rest of Asia Pacific

Table Of Content

1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
2. Executive Summary
- 2.1. Introduction
3. Market Dynamics
- 3.1. Introduction
- - 3.2. Market Drivers
- - 3.3. Market Restrains
- - 3.4. Market Trends
4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
5. Global Political Canvassing Software Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
  - 5.1.1. Cloud-based
  - 5.1.2. On-premises
- 5.2. Market Analysis, Insights and Forecast - by Application
  - 5.2.1. Politicians
  - 5.2.2. Political Action Committees (PACs)
  - 5.2.3. Nonprofit Advocacy Groups
- 5.3. Market Analysis, Insights and Forecast - by Region
  - 5.3.1. North America
  - 5.3.2. South America
  - 5.3.3. Europe
  - 5.3.4. Middle East & Africa
  - 5.3.5. Asia Pacific
6. North America Political Canvassing Software Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
  - 6.1.1. Cloud-based
  - 6.1.2. On-premises
- 6.2. Market Analysis, Insights and Forecast - by Application
  - 6.2.1. Politicians
  - 6.2.2. Political Action Committees (PACs)
  - 6.2.3. Nonprofit Advocacy Groups
7. South America Political Canvassing Software Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
  - 7.1.1. Cloud-based
  - 7.1.2. On-premises
- 7.2. Market Analysis, Insights and Forecast - by Application
  - 7.2.1. Politicians
  - 7.2.2. Political Action Committees (PACs)
  - 7.2.3. Nonprofit Advocacy Groups
8. Europe Political Canvassing Software Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
  - 8.1.1. Cloud-based
  - 8.1.2. On-premises
- 8.2. Market Analysis, Insights and Forecast - by Application
  - 8.2.1. Politicians
  - 8.2.2. Political Action Committees (PACs)
  - 8.2.3. Nonprofit Advocacy Groups
9. Middle East & Africa Political Canvassing Software Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
  - 9.1.1. Cloud-based
  - 9.1.2. On-premises
- 9.2. Market Analysis, Insights and Forecast - by Application
  - 9.2.1. Politicians
  - 9.2.2. Political Action Committees (PACs)
  - 9.2.3. Nonprofit Advocacy Groups
10. Asia Pacific Political Canvassing Software Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
  - 10.1.1. Cloud-based
  - 10.1.2. On-premises
- 10.2. Market Analysis, Insights and Forecast - by Application
  - 10.2.1. Politicians
  - 10.2.2. Political Action Committees (PACs)
  - 10.2.3. Nonprofit Advocacy Groups
11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- - 11.2. Company Profiles
  - - 11.2.1 Ecanvasser
      11.2.1.1. Overview
      11.2.1.2. Products
      11.2.1.3. SWOT Analysis
      11.2.1.4. Recent Developments
      11.2.1.5. Financials (Based on Availability)
    - 11.2.2 Walklists
      11.2.2.1. Overview
      11.2.2.2. Products
      11.2.2.3. SWOT Analysis
      11.2.2.4. Recent Developments
      11.2.2.5. Financials (Based on Availability)
    - 11.2.3 TrailBlazer
      11.2.3.1. Overview
      11.2.3.2. Products
      11.2.3.3. SWOT Analysis
      11.2.3.4. Recent Developments
      11.2.3.5. Financials (Based on Availability)
    - 11.2.4 Advantage Inc
      11.2.4.1. Overview
      11.2.4.2. Products
      11.2.4.3. SWOT Analysis
      11.2.4.4. Recent Developments
      11.2.4.5. Financials (Based on Availability)
    - 11.2.5 GroundGame
      11.2.5.1. Overview
      11.2.5.2. Products
      11.2.5.3. SWOT Analysis
      11.2.5.4. Recent Developments
      11.2.5.5. Financials (Based on Availability)
    - 11.2.6 L2 Data
      11.2.6.1. Overview
      11.2.6.2. Products
      11.2.6.3. SWOT Analysis
      11.2.6.4. Recent Developments
      11.2.6.5. Financials (Based on Availability)
    - 11.2.7 SalesRabbit
      11.2.7.1. Overview
      11.2.7.2. Products
      11.2.7.3. SWOT Analysis
      11.2.7.4. Recent Developments
      11.2.7.5. Financials (Based on Availability)
    - 11.2.8 VoteBuilder
      11.2.8.1. Overview
      11.2.8.2. Products
      11.2.8.3. SWOT Analysis
      11.2.8.4. Recent Developments
      11.2.8.5. Financials (Based on Availability)
    - 11.2.9 EveryAction
      11.2.9.1. Overview
      11.2.9.2. Products
      11.2.9.3. SWOT Analysis
      11.2.9.4. Recent Developments
      11.2.9.5. Financials (Based on Availability)
    - 11.2.10 CampaignSidekick
      11.2.10.1. Overview
      11.2.10.2. Products
      11.2.10.3. SWOT Analysis
      11.2.10.4. Recent Developments
      11.2.10.5. Financials (Based on Availability)
    - 11.2.11 Grassroots Unwired
      11.2.11.1. Overview
      11.2.11.2. Products
      11.2.11.3. SWOT Analysis
      11.2.11.4. Recent Developments
      11.2.11.5. Financials (Based on Availability)
    - 11.2.12 NGP VAN
      11.2.12.1. Overview
      11.2.12.2. Products
      11.2.12.3. SWOT Analysis
      11.2.12.4. Recent Developments
      11.2.12.5. Financials (Based on Availability)
    - 11.2.13 Qomon
      11.2.13.1. Overview
      11.2.13.2. Products
      11.2.13.3. SWOT Analysis
      11.2.13.4. Recent Developments
      11.2.13.5. Financials (Based on Availability)
    - 11.2.14 Ranneetis
      11.2.14.1. Overview
      11.2.14.2. Products
      11.2.14.3. SWOT Analysis
      11.2.14.4. Recent Developments
      11.2.14.5. Financials (Based on Availability)
    - 11.2.15 Mobilize
      11.2.15.1. Overview
      11.2.15.2. Products
      11.2.15.3. SWOT Analysis
      11.2.15.4. Recent Developments
      11.2.15.5. Financials (Based on Availability)
    - 11.2.16 Aristotle
      11.2.16.1. Overview
      11.2.16.2. Products
      11.2.16.3. SWOT Analysis
      11.2.16.4. Recent Developments
      11.2.16.5. Financials (Based on Availability)
    - 11.2.17 Chetu
      11.2.17.1. Overview
      11.2.17.2. Products
      11.2.17.3. SWOT Analysis
      11.2.17.4. Recent Developments
      11.2.17.5. Financials (Based on Availability)
    - 11.2.18 Smart Neta
      11.2.18.1. Overview
      11.2.18.2. Products
      11.2.18.3. SWOT Analysis
      11.2.18.4. Recent Developments
      11.2.18.5. Financials (Based on Availability)
    - 11.2.19 Maptive
      11.2.19.1. Overview
      11.2.19.2. Products
      11.2.19.3. SWOT Analysis
      11.2.19.4. Recent Developments
      11.2.19.5. Financials (Based on Availability)
    - 11.2.20 VoteSharp
      11.2.20.1. Overview
      11.2.20.2. Products
      11.2.20.3. SWOT Analysis
      11.2.20.4. Recent Developments
      11.2.20.5. Financials (Based on Availability)
    - 11.2.21 Reach
      11.2.21.1. Overview
      11.2.21.2. Products
      11.2.21.3. SWOT Analysis
      11.2.21.4. Recent Developments
      11.2.21.5. Financials (Based on Availability)
    - 11.2.22 Poliphone
      11.2.22.1. Overview
      11.2.22.2. Products
      11.2.22.3. SWOT Analysis
      11.2.22.4. Recent Developments
      11.2.22.5. Financials (Based on Availability)
    - 11.2.23 Numinar
      11.2.23.1. Overview
      11.2.23.2. Products
      11.2.23.3. SWOT Analysis
      11.2.23.4. Recent Developments
      11.2.23.5. Financials (Based on Availability)
    - 11.2.24 Ucanvass
      11.2.24.1. Overview
      11.2.24.2. Products
      11.2.24.3. SWOT Analysis
      11.2.24.4. Recent Developments
      11.2.24.5. Financials (Based on Availability)
    - 11.2.25 Rastraneeti
      11.2.25.1. Overview
      11.2.25.2. Products
      11.2.25.3. SWOT Analysis
      11.2.25.4. Recent Developments
      11.2.25.5. Financials (Based on Availability)
    - 11.2.26 Handraiser
      11.2.26.1. Overview
      11.2.26.2. Products
      11.2.26.3. SWOT Analysis
      11.2.26.4. Recent Developments
      11.2.26.5. Financials (Based on Availability)
    - 11.2.27
      11.2.27.1. Overview
      11.2.27.2. Products
      11.2.27.3. SWOT Analysis
      11.2.27.4. Recent Developments
      11.2.27.5. Financials (Based on Availability)

List of Figures

Figure 1: Global Political Canvassing Software Revenue Breakdown (million, %) by Region 2024 & 2032
Figure 2: North America Political Canvassing Software Revenue (million), by Type 2024 & 2032
Figure 3: North America Political Canvassing Software Revenue Share (%), by Type 2024 & 2032
Figure 4: North America Political Canvassing Software Revenue (million), by Application 2024 & 2032
Figure 5: North America Political Canvassing Software Revenue Share (%), by Application 2024 & 2032
Figure 6: North America Political Canvassing Software Revenue (million), by Country 2024 & 2032
Figure 7: North America Political Canvassing Software Revenue Share (%), by Country 2024 & 2032
Figure 8: South America Political Canvassing Software Revenue (million), by Type 2024 & 2032
Figure 9: South America Political Canvassing Software Revenue Share (%), by Type 2024 & 2032
Figure 10: South America Political Canvassing Software Revenue (million), by Application 2024 & 2032
Figure 11: South America Political Canvassing Software Revenue Share (%), by Application 2024 & 2032
Figure 12: South America Political Canvassing Software Revenue (million), by Country 2024 & 2032
Figure 13: South America Political Canvassing Software Revenue Share (%), by Country 2024 & 2032
Figure 14: Europe Political Canvassing Software Revenue (million), by Type 2024 & 2032
Figure 15: Europe Political Canvassing Software Revenue Share (%), by Type 2024 & 2032
Figure 16: Europe Political Canvassing Software Revenue (million), by Application 2024 & 2032
Figure 17: Europe Political Canvassing Software Revenue Share (%), by Application 2024 & 2032
Figure 18: Europe Political Canvassing Software Revenue (million), by Country 2024 & 2032
Figure 19: Europe Political Canvassing Software Revenue Share (%), by Country 2024 & 2032
Figure 20: Middle East & Africa Political Canvassing Software Revenue (million), by Type 2024 & 2032
Figure 21: Middle East & Africa Political Canvassing Software Revenue Share (%), by Type 2024 & 2032
Figure 22: Middle East & Africa Political Canvassing Software Revenue (million), by Application 2024 & 2032
Figure 23: Middle East & Africa Political Canvassing Software Revenue Share (%), by Application 2024 & 2032
Figure 24: Middle East & Africa Political Canvassing Software Revenue (million), by Country 2024 & 2032
Figure 25: Middle East & Africa Political Canvassing Software Revenue Share (%), by Country 2024 & 2032
Figure 26: Asia Pacific Political Canvassing Software Revenue (million), by Type 2024 & 2032
Figure 27: Asia Pacific Political Canvassing Software Revenue Share (%), by Type 2024 & 2032
Figure 28: Asia Pacific Political Canvassing Software Revenue (million), by Application 2024 & 2032
Figure 29: Asia Pacific Political Canvassing Software Revenue Share (%), by Application 2024 & 2032
Figure 30: Asia Pacific Political Canvassing Software Revenue (million), by Country 2024 & 2032
Figure 31: Asia Pacific Political Canvassing Software Revenue Share (%), by Country 2024 & 2032

List of Tables

Table 1: Global Political Canvassing Software Revenue million Forecast, by Region 2019 & 2032
Table 2: Global Political Canvassing Software Revenue million Forecast, by Type 2019 & 2032
Table 3: Global Political Canvassing Software Revenue million Forecast, by Application 2019 & 2032
Table 4: Global Political Canvassing Software Revenue million Forecast, by Region 2019 & 2032
Table 5: Global Political Canvassing Software Revenue million Forecast, by Type 2019 & 2032
Table 6: Global Political Canvassing Software Revenue million Forecast, by Application 2019 & 2032
Table 7: Global Political Canvassing Software Revenue million Forecast, by Country 2019 & 2032
Table 8: United States Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 9: Canada Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 10: Mexico Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 11: Global Political Canvassing Software Revenue million Forecast, by Type 2019 & 2032
Table 12: Global Political Canvassing Software Revenue million Forecast, by Application 2019 & 2032
Table 13: Global Political Canvassing Software Revenue million Forecast, by Country 2019 & 2032
Table 14: Brazil Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 15: Argentina Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 16: Rest of South America Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 17: Global Political Canvassing Software Revenue million Forecast, by Type 2019 & 2032
Table 18: Global Political Canvassing Software Revenue million Forecast, by Application 2019 & 2032
Table 19: Global Political Canvassing Software Revenue million Forecast, by Country 2019 & 2032
Table 20: United Kingdom Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 21: Germany Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 22: France Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 23: Italy Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 24: Spain Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 25: Russia Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 26: Benelux Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 27: Nordics Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 28: Rest of Europe Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 29: Global Political Canvassing Software Revenue million Forecast, by Type 2019 & 2032
Table 30: Global Political Canvassing Software Revenue million Forecast, by Application 2019 & 2032
Table 31: Global Political Canvassing Software Revenue million Forecast, by Country 2019 & 2032
Table 32: Turkey Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 33: Israel Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 34: GCC Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 35: North Africa Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 36: South Africa Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 37: Rest of Middle East & Africa Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 38: Global Political Canvassing Software Revenue million Forecast, by Type 2019 & 2032
Table 39: Global Political Canvassing Software Revenue million Forecast, by Application 2019 & 2032
Table 40: Global Political Canvassing Software Revenue million Forecast, by Country 2019 & 2032
Table 41: China Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 42: India Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 43: Japan Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 44: South Korea Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 45: ASEAN Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 46: Oceania Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032
Table 47: Rest of Asia Pacific Political Canvassing Software Revenue (million) Forecast, by Application 2019 & 2032

STEP 1 - Identification of Relevant Samples Size from Population Database

STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segemnts, product and application.

Note* : In applicable scenarios

STEP 3 - Data Sources

Primary Research

Web Analytics
Survey Reports
Research Institute
Latest Research Reports
Opinion Leaders

Secondary Research

Annual Reports
White Paper
Latest Press Release
Industry Association
Paid Database
Investor Presentations

STEP 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally after gathering mix and scattered data from wide range of sources, data is triangull- ated and correlated to come up with estimated figures which are further validated through primary mediums, or industry experts, opinion leader.

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