Self-service BI Market Soars to USD Billion , witnessing a CAGR of 19.8 during the forecast period 2024-2032

Key Insights

The Self-service BI Market size was valued at USD 4.88 USD Billion in 2023 and is projected to reach USD 17.28 USD Billion by 2032, exhibiting a CAGR of 19.8 % during the forecast period. The rising demand for real-time data analytics and the growing adoption of cloud-based solutions are key factors driving market growth. Self-service Business Intelligence (BI) tools enable all appropriate users to access, analyze, sort, filter, and visualize data sets, eliminating the dependency on IT teams. Self-service BI tools are usually implemented in industries heavily dependent on analytics, such as marketing and customer relations, the finance industry, realty, and human resources. It often helps overcome roadblocks that arise from a lack of IT and or resources in data science. Such business intelligence (BI) capabilities are introduced in organizations to enable employees, from the top executives to the customer-facing representatives, to gain access to business insights derived from data collected by BI systems. The main aim is to encourage better decision-making, resulting in better business results. These results can enhance working efficiency, improve customer satisfaction, and increase revenue and profits.

Self-service BI Trends

• Increasing adoption of self-service BI tools by non-technical users
• Growing popularity of cloud-based self-service BI solutions
• Integration of artificial intelligence (AI) and machine learning (ML) capabilities

Driving Forces: What's Propelling the Self-service BI Market

• Growing need for data-driven decision-making
• Increasing availability of data from various sources
• Expanding use of cloud computing and big data technologies

Challenges and Restraints in Self-service BI Market

• Concerns over data security and privacy
• Lack of skilled professionals
• Limited integration with existing IT systems

Emerging Trends in Self-service BI

• Rise of natural language processing (NLP)
• Integration of augmented analytics
• Adoption of predictive analytics

Growth Catalysts in Self-service BI Industry

• Government initiatives to promote data-driven decision-making
• Increasing investments in research and development
• Growing awareness of the benefits of self-service BI

Market Segmentation: Self-service BI Analysis

Deployment: 

• Cloud
• On-premises 

Enterprise Type: 

• Large Enterprises
• Small & Medium Enterprises 

Industry: 

• BFSI
• Retail & E-commerce 
• Manufacturing
• IT & Telecom
• Healthcare & Life Science 
• Energy & Utility
• Transportation
• Others

Leading Players in the Self-service BI Market

• Microsoft Corporation (U.S.) 
• Oracle Corporation (U.S.) 
• IBM Corporation (U.S.) 
• SAP SE (Germany) 
• ThoughtSpot Inc. (U.S.) 
• Zoho Corporation (U.S.) 
• Qlik Technologies, Inc. (U.S.)  
• Microstrategy, Inc. (U.S.) 
• Tableau Software (Salesforce, Inc.) (U.S.)  
• Domo, Inc. (U.S.) 

Significant developments in Self-service BI Sector

• Acquisition of Tableau Software by Salesforce
• Launch of Oracle Analytics Cloud
• Partnership between Microsoft and Power BI

Comprehensive Coverage Self-service BI Market Report

• This report offers a comprehensive analysis of the global Self-Service BI market.
• The report includes detailed information on market dynamics, key industry trends, market size and segmentation.
• The report also provides a comprehensive overview of the competitive landscape and profiles of leading players.

Regional Insight

• North America is the largest market for self-service BI solutions.
• Asia-Pacific is expected to be the fastest-growing region in the self-service BI market.

Recent Mergers & Acquisition

• In June 2021, Salesforce acquired Tableau Software for $15.7 billion.

Regulation

• The General Data Protection Regulation (GDPR) is a major regulation that impacts the use of personal data in the European Union.

Patent Analysis

• The self-service BI market is characterized by a high level of patent activity.
• Major players in the market are actively filing patents to protect their innovations.

Analyst Comment

• The growing demand for real-time data analytics and the increasing adoption of cloud-based solutions are key factors driving the growth of the self-service BI market.