Social Media Analytics Market by Deployment (Cloud, On-premise), by Enterprise Type (Small and Medium-sized Enterprises, Large Enterprises), by Function (Sentiment Analysis, Competitive Analysis, Hashtag Analysis, Dashboard & Visualization, Others), by Application (Sales & Marketing Management, Customer Experience Management, Risk Management & Fraud Detection, Others), by End User (BFSI, Media & Entertainment, Retail, IT & Telecom, Healthcare, Government, Others), by North America (U.S., Canada, Mexico), by South America (Brazil, Argentina, Rest of South America), by Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), by MEA (Middle East, Africa), by Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific) Forecast 2024-2032
The Social Media Analytics Market size was valued at USD 8.97 USD billion in 2023 and is projected to reach USD 37.99 USD billion by 2032, exhibiting a CAGR of 22.9 % during the forecast period. Social media analytics is the ability to gather and find meaning in data gathered from social channels to support business decisions and measure the performance of actions based on those decisions through social media. Social media analytics uses specifically designed software platforms that work similarly to web search tools. Data about keywords or topics is retrieved through search queries or web ‘crawlers’ that span channels. Fragments of text are returned, loaded into a database, categorized, and analyzed to derive meaningful insights. Social media analytics includes the concept of social listening. Listening is monitoring social channels for problems and opportunities. Social media analytics tools typically incorporate listening into more comprehensive reporting that involves listening and performance analysis.
Deployment
Enterprise Type
Function
Application
End User
Analyst Comment
The social media analytics market is driven by the increasing adoption of social media platforms by businesses. The availability of valuable data generated on these platforms has made it essential for businesses to use data-driven insights to improve their marketing and customer engagement strategies. The growing advancements in AI and ML technologies are further enhancing the capabilities of social media analytics solutions, enabling businesses to extract actionable insights from vast data sets.
The North America region held the largest market share in 2021 and is expected to continue dominating the market during the forecast period.
Aspects | Details |
---|---|
Study Period | 2018-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2018-2023 |
Growth Rate | CAGR of 22.9% from 2018-2032 |
Segmentation |
|
Aspects | Details |
---|---|
Study Period | 2018-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2018-2023 |
Growth Rate | CAGR of 22.9% from 2018-2032 |
Segmentation |
|
Note* : In applicable scenarios
Primary Research
Secondary Research
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
Office no. A 5010, fifth floor, Solitaire Business Hub, Near Phoenix mall, Pune, Maharashtra 411014
Craig Francis
Business Development Head
+44 1223 92 666
sales@advancemarketanalytics.com
get latest updates and offers.