
Transrectal Ultrasound (TRUS) Market 2025-2033 Analysis: Trends, Competitor Dynamics, and Growth Opportunities
Transrectal Ultrasound (TRUS) Market by Product (Systems, Transducers), by Type (Cart/Trolley Based, Portable), by Application (Diagnostic (Prostate Cancer, Benign Prostatic Hyperplasia, Others), by End-user (Hospitals & ASCs, Diagnostic Laboratories, Others), by North America (U.S., Canada) Forecast 2025-2033
Key Insights
The Transrectal Ultrasound (TRUS) Market size was valued at USD 228.0 USD Million in 2023 and is projected to reach USD 351.99 USD Million by 2032, exhibiting a CAGR of 6.4 % during the forecast period. Transrectal ultrasound (TRUS) is a type of medical imaging using sound waves, generated from a probe, that is placed into the rectum. The main use is for imaging, making prostate cancer diagnosis easier, and BPH. TRUS encompasses two main types: this may include the use of conventional transrectal ultrasound (TRUS) and three-dimensional (3D) TRUS. The TRUS (Transrectal Ultrasound) gives 2D images foregoing the real-time appearance of the prostate and its surrounding areas. Contrary to, conventional 2D TRUS producing flat images, the 3D version of TRUS improves the diagnostic performance. Modern MRIs reach far beyond general diagnosis, but extend their presence in guiding prostate biopsies treatment planning and monitoring as well. TRUS is non-invasive, low cost, and commonly employed in urology, which thus can make a great impact on therapy for different patients and decision-making about models.
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Transrectal Ultrasound (TRUS) Trends
Rising prevalence of prostate cancer, benign prostatic hyperplasia, and other urological conditions Technological advancements such as 3D and 4D imaging, fusion biopsy, and high-frequency transducers Increasing demand for minimally invasive procedures in urology Growing awareness about TRUS and its benefits among healthcare providers and patients
Driving Forces: What's Propelling the Transrectal Ultrasound (TRUS) Market
Increasing incidence of prostate cancer Growing adoption of TRUS-guided prostate biopsy Technological advancements and product innovations Favorable reimbursement policies Increasing affordability and accessibility of TRUS procedures
Challenges and Restraints in Transrectal Ultrasound (TRUS) Market
Patient discomfort and procedural complications Competition from other imaging modalities such as MRI and CT High cost of advanced TRUS systems Limited availability of trained technicians
Emerging Trends in Transrectal Ultrasound (TRUS)
Fusion biopsy combining TRUS with MRI and CT images Artificial intelligence (AI)-based image interpretation and diagnosis Development of miniaturized and disposable TRUS probes Integration of TRUS with robotic surgery platforms
Growth Catalysts in the Transrectal Ultrasound (TRUS) Industry
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Expanding applications of TRUS in urology and other medical specialties Increasing investments in research and development by manufacturers Growing demand for personalized medicine and targeted therapies Favorable regulatory environment
Market Segmentation: Transrectal Ultrasound (TRUS) Analysis
Product:
- Systems
- Transducers
Type:
- Cart/Trolley Based
- Portable
Application:
- Diagnostic
- Prostate Cancer
- Benign Prostatic Hyperplasia
- Others
- Therapeutic
End-user:
- Hospitals & Ambulatory Surgery Centers (ASCs)
- Diagnostic Laboratories
- Others
Leading Players in the Transrectal Ultrasound (TRUS) Market
- KOELIS (Germany)
- GE Healthcare (BK Medical Holding Company, Inc., U.S.)
- Exact Imaging (Canada)
- Telemed Medical Systems (Italy)
- FUJIFILM Corporation (Japan)
- Strata Imaging (U.S.)
- HALO Medical Technologies (U.S)
- GEOTEK (U.K.)
- Koninklijke Philips N.V. (Netherlands)
Significant developments in the Transrectal Ultrasound (TRUS) Sector
July 2023: Teleflex Incorporated acquired Palette Life Sciences AB to expand its interventional urology product portfolio.
December 2021: GE Healthcare acquired BK Medical Holding Company, Inc., a leader in the surgical visualization and TRUS market.
April 2021: KOELIS enrolled the first patients in the VIOLETTE clinical trial for 3D fusion imaging-guided focal ablation of prostate cancer.
May 2020: EDAP TMS and Exact Imaging signed a global distribution agreement for high-resolution micro-ultrasound imaging technologies.
May 2019: Exact Imaging received the CE mark approval for its Abdominal Imaging Release, including the new EV5C Abdominal Transducer and Color Flow and Power Doppler capabilities.
Comprehensive Coverage Transrectal Ultrasound (TRUS) Market Report
- Key market drivers, challenges, and emerging growth opportunities
- In-depth analysis of market segments, applications, and end-users, including prostate cancer diagnosis, biopsy guidance, and erectile dysfunction assessment
- Comprehensive competitive landscape and company profiles, featuring leading vendors, their market share, and competitive strategies
- Regional market trends and forecasts, covering key geographies such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa
- Future market outlook and growth projections, analyzing industry trends, technological advancements, and regulatory impacts
Regional Insight
North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
DROCs
- Drivers:
- Rising incidence of prostate cancer, especially in aging populations
- Technological advancements, such as high-resolution imaging and real-time navigation
- Increasing awareness and screening initiatives for prostate cancer
- Restraints:
- Patient discomfort and potential pain during the procedure
- Competition from alternative diagnostic imaging modalities, such as MRI and CT scans
- Availability and affordability of advanced TRUS systems
- Opportunities:
- Fusion biopsy, which combines TRUS with other imaging techniques to improve accuracy
- Integration of artificial intelligence (AI) algorithms for enhanced image analysis and detection
- Development of miniaturized and portable TRUS devices for improved accessibility
- Challenges:
- Cost and affordability of TRUS procedures, especially for resource-constrained healthcare systems
- Need for skilled and experienced healthcare professionals to perform TRUS accurately and effectively
- Balancing patient comfort and diagnostic accuracy during the procedure
Pricing Analysis
Price range of TRUS systems and transducers Pricing trends and factors influencing pricing
Import And Export Analysis
Key import and export markets Trade regulations and tariffs
Segmentation
By product, type, application (Benign Prostatic Hyperplasia), end-user, and region
Patent/Trademark Analysis
Patent filings and trends Trademark registrations and protection
Transrectal Ultrasound (TRUS) Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.4% from 2019-2033 |
Segmentation |
|
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Launch of Advanced Supply Chain Solutions to Propel Market Growth
- 3.3. Market Restrains
- 3.3.1. Shortage of Trained Technicians and Product Recalls May Limit Market Development
- 3.4. Market Trends
- 3.4.1. Increasing Number of Hospitals and ASCs Identified as Significant Market Trend
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Transrectal Ultrasound (TRUS) Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product
- 5.1.1. Systems
- 5.1.2. Transducers
- 5.2. Market Analysis, Insights and Forecast - by Type
- 5.2.1. Cart/Trolley Based
- 5.2.2. Portable
- 5.3. Market Analysis, Insights and Forecast - by Application
- 5.3.1. Diagnostic (Prostate Cancer
- 5.3.2. Benign Prostatic Hyperplasia
- 5.3.3. Others
- 5.4. Market Analysis, Insights and Forecast - by End-user
- 5.4.1. Hospitals & ASCs
- 5.4.2. Diagnostic Laboratories
- 5.4.3. Others
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. North America
- 5.1. Market Analysis, Insights and Forecast - by Product
- 6. North America Transrectal Ultrasound (TRUS) Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 6.1.4 Rest of North America
- 7. Middle East & Africa Transrectal Ultrasound (TRUS) Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 UAE
- 7.1.2 South Africa
- 7.1.3 Saudi Arabia
- 7.1.4 Rest of MEA
- 8. Asia Pacific Transrectal Ultrasound (TRUS) Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 China
- 8.1.2 Japan
- 8.1.3 India
- 8.1.4 South Korea
- 8.1.5 Taiwan
- 8.1.6 Australia
- 8.1.7 Rest of Asia-Pacific
- 9. Europe Transrectal Ultrasound (TRUS) Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 Germany
- 9.1.2 France
- 9.1.3 Italy
- 9.1.4 United Kingdom
- 9.1.5 Netherlands
- 9.1.6 Rest of Europe
- 10. South America Transrectal Ultrasound (TRUS) Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 Brazil
- 10.1.2 Argentina
- 10.1.3 Rest of South America
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 KOELIS (Germany)
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 GE Healthcare (BK Medical Holding Company Inc.
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 U.S.)
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Exact Imaging (Canada)
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Telemed Medical Systems
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 FUJIFILM Corporation (Japan)
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Strata Imaging (U.S.)
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 HALO Medical Technologies (U.S)
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 GEOTEK (U.K.)
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Koninklijke Philips N.V. (Netherlands)
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 KOELIS (Germany)
- Figure 1: Global Transrectal Ultrasound (TRUS) Market Revenue Breakdown (USD Million, %) by Region 2024 & 2032
- Figure 2: North America Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Country 2024 & 2032
- Figure 3: North America Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Country 2024 & 2032
- Figure 4: Middle East & Africa Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Country 2024 & 2032
- Figure 5: Middle East & Africa Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Country 2024 & 2032
- Figure 6: Asia Pacific Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Country 2024 & 2032
- Figure 7: Asia Pacific Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Country 2024 & 2032
- Figure 8: Europe Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Country 2024 & 2032
- Figure 9: Europe Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Country 2024 & 2032
- Figure 10: South America Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Country 2024 & 2032
- Figure 11: South America Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Country 2024 & 2032
- Figure 12: North America Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Product 2024 & 2032
- Figure 13: North America Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Product 2024 & 2032
- Figure 14: North America Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Type 2024 & 2032
- Figure 15: North America Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Type 2024 & 2032
- Figure 16: North America Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Application 2024 & 2032
- Figure 17: North America Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Application 2024 & 2032
- Figure 18: North America Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by End-user 2024 & 2032
- Figure 19: North America Transrectal Ultrasound (TRUS) Market Revenue Share (%), by End-user 2024 & 2032
- Figure 20: North America Transrectal Ultrasound (TRUS) Market Revenue (USD Million), by Country 2024 & 2032
- Figure 21: North America Transrectal Ultrasound (TRUS) Market Revenue Share (%), by Country 2024 & 2032
- Table 1: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Region 2019 & 2032
- Table 2: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Product 2019 & 2032
- Table 3: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Type 2019 & 2032
- Table 4: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Application 2019 & 2032
- Table 5: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by End-user 2019 & 2032
- Table 6: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Region 2019 & 2032
- Table 7: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Country 2019 & 2032
- Table 8: United States Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 9: Canada Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of North America Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 12: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Country 2019 & 2032
- Table 13: UAE Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 14: South Africa Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 15: Saudi Arabia Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 16: Rest of MEA Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 17: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Country 2019 & 2032
- Table 18: China Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 19: Japan Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 20: India Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 21: South Korea Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 22: Taiwan Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 23: Australia Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Asia-Pacific Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 25: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Country 2019 & 2032
- Table 26: Germany Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 27: France Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 28: Italy Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 29: United Kingdom Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 30: Netherlands Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 31: Rest of Europe Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 32: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Country 2019 & 2032
- Table 33: Brazil Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 34: Argentina Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 35: Rest of South America Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 36: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Product 2019 & 2032
- Table 37: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Type 2019 & 2032
- Table 38: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Application 2019 & 2032
- Table 39: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by End-user 2019 & 2032
- Table 40: Global Transrectal Ultrasound (TRUS) Market Revenue USD Million Forecast, by Country 2019 & 2032
- Table 41: U.S. Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
- Table 42: Canada Transrectal Ultrasound (TRUS) Market Revenue (USD Million) Forecast, by Application 2019 & 2032
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STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note* : In applicable scenarios
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Secondary Research
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Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
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