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report thumbnailU.S. Cosmetics Market

U.S. Cosmetics Market Strategic Roadmap: Analysis and Forecasts 2025-2033

U.S. Cosmetics Market by Category (Hair Care, Skin Care, Makeup, Others), by Gender (Men, Women), by Distribution Channel (Specialty Stores, Hypermarkets/Supermarkets, Online Channels, Others), by Forecast 2025-2033

Base Year: 2024
120 Pages
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U.S. Cosmetics Market Strategic Roadmap: Analysis and Forecasts 2025-2033

Main Logo

U.S. Cosmetics Market Strategic Roadmap: Analysis and Forecasts 2025-2033

Key Insights

The U.S. Cosmetics Market size was valued at USD 313.22 USD billion in 2023 and is projected to reach USD 403.93 USD billion by 2032, exhibiting a CAGR of 3.7 % during the forecast period. Cosmetics are substances, primarily for external use, which are intended to alter the appearance of the skin or give it a pleasant smell. It comprises products like skincare products, hair care products, cosmetics, and fragrances. Cosmetic products such as lotions, soap, and creams can be used to maintain the health of the skin. Hair care products include shampoos, conditioners, and styling products for hair that help keep the hair clean, manageable and styled. Some of these accessories are cream blush, lipstick, mascara and eyeshadow which are used to enhance the face. This product is in the fragrance category and they have the objective of offering the required smell as that of perfumes and deodorants. Skincare and hair products contain elements like vitamins, antioxidants, and natural extracts to maintain and repair skin and hair. They are used in everyday contexts as well as in special events, enabling people to assert fashion identity and self-esteem. Some benefits of tattoos may include; having healthy skin, personal appearance, and the ability to express themselves. The use of cosmetics also has some psychological what seem to be positive effects, such as body image and self-confidence. It can therefore be seen that they have a very important function in the daily grooming regimes as well as the cosmetic business.

U.S. Cosmetics Market Research Report - Market Size, Growth & Forecast

U.S. Cosmetics Trends

  • Growing consumer awareness of skin and hair health
  • Rising demand for natural and organic cosmetics
  • Surge in online cosmetics sales
  • Increasing popularity of skincare and makeup products for men

Driving Forces Propelling the U.S. Cosmetics Market

  • Aging population: Growing concerns about aging drive demand for anti-aging products.
  • E-commerce boom: Online platforms provide convenience and a wider product range.
  • Social media influence: Influencers and social media campaigns shape consumer preferences.
  • Technological advancements: Innovations in packaging, formulations, and delivery systems enhance product appeal.

Challenges and Restraints in the U.S. Cosmetics Market

  • Regulatory compliance: Strict regulations on ingredients and safety can inhibit market growth.
  • Competition from global brands: International companies pose strong competition for domestic players.
  • Supply chain disruptions: Global crises can impact the availability and pricing of raw materials.

Emerging Trends in U.S. Cosmetics

  • Personalization: Custom-made products tailored to individual skin and hair needs.
  • Multipurpose products: Products that serve multiple purposes, such as skincare with makeup benefits.
  • Sustainability: Increasing focus on eco-friendly packaging and ingredients.
  • Advanced technologies: Utilization of artificial intelligence (AI) and augmented reality (AR) for virtual try-ons and product recommendations.

Growth Catalysts in the U.S. Cosmetics Industry

U.S. Cosmetics Market Growth
  • Technological innovations: Adoption of AI and AR to enhance customer experiences.
  • Government support: Initiatives to promote domestic cosmetics production and innovation.
  • Increasing disposable income: Rising consumer spending power fuels market growth.

Market Segmentation: U.S. Cosmetics Analysis

Category:

Gender:

  • Men
  • Women

Distribution Channel:

  • Specialty Stores
  • Hypermarkets/Supermarkets
  • Online Channels
  • Others

Leading Players in the U.S. Cosmetics Market

Significant Developments in the U.S. Cosmetics Sector

  • Collaboration: Partnerships between cosmetics companies and technology providers to enhance consumer experiences.
  • Sustainability initiatives: Efforts to reduce environmental impact throughout the supply chain.
  • New product launches: Introduction of innovative and specialized products to meet evolving consumer needs.

Comprehensive Coverage U.S. Cosmetics Market Report

The U.S. cosmetics market report provides an in-depth and up-to-date analysis of the rapidly changing industry, delivering comprehensive insights into:

  • Market Dynamics: Historical and projected market data, including market size, growth rates, key drivers, and emerging opportunities.
  • Competitive Landscape: Detailed analysis of market share distribution, competitive strategies, and emerging market disruptors.
  • Consumer Insights: Comprehensive segmentation of consumer demographics, purchasing behavior, and evolving preferences, enabling targeted marketing strategies.
  • Regional Analysis: In-depth examination of regional market sizes, growth projections, and consumer trends to identify targeted growth areas.
  • Industry Challenges and Opportunities: Identification of key industry pain points, emerging trends, and potential opportunities for innovation and growth.
  • Future Market Outlook: Analysis of emerging technological advancements, sustainability initiatives, and their anticipated impact on the U.S. cosmetics market in the coming years.
  • Appendix: Extensive data tables, charts, and case studies to support the market insights and provide a comprehensive understanding of the industry.

Regional Insight

U.S. Cosmetics Market Regional Share

Major regional markets include:

  • Northeast
  • Midwest
  • South
  • West

Consumer Side Analysis

  • Understanding consumer demographics and psychographics
  • Identifying consumer needs and preferences
  • Analyzing consumer spending patterns

DROCs in the Market

  • Direct Research Organization Contribution
  • Access to experts in the cosmetics industry
  • Comprehensive data collection and analysis

Acquisitions and Mergers

  • Notable acquisitions and mergers in the U.S. cosmetics market
  • Impact of these transactions on market dynamics

U.S. Cosmetics Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2019-2033
Base Year 2024
Estimated Year 2025
Forecast Period2025-2033
Historical Period2019-2024
Growth RateCAGR of 3.7% from 2019-2033
Segmentation
    • By Category
      • Hair Care
      • Skin Care
      • Makeup
      • Others
    • By Gender
      • Men
      • Women
    • By Distribution Channel
      • Specialty Stores
      • Hypermarkets/Supermarkets
      • Online Channels
      • Others
  • By Geography

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
      • 3.3. Market Restrains
        • 3.3.1. Use of Synthetic Products May lead to Skin Problems and Hinder Market Growth
      • 3.4. Market Trends
        • 3.4.1. Dental Spas to Add Impetus to Industry Growth
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. U.S. Cosmetics Market Analysis, Insights and Forecast, 2019-2031
    • 5.1. Market Analysis, Insights and Forecast - by Category
      • 5.1.1. Hair Care
      • 5.1.2. Skin Care
      • 5.1.3. Makeup
      • 5.1.4. Others
    • 5.2. Market Analysis, Insights and Forecast - by Gender
      • 5.2.1. Men
      • 5.2.2. Women
    • 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
      • 5.3.1. Specialty Stores
      • 5.3.2. Hypermarkets/Supermarkets
      • 5.3.3. Online Channels
      • 5.3.4. Others
    • 5.4. Market Analysis, Insights and Forecast - by Region
      • 5.4.1.
  6. 6. Northeast U.S. Cosmetics Market Analysis, Insights and Forecast, 2019-2031
    • 7. Southeast U.S. Cosmetics Market Analysis, Insights and Forecast, 2019-2031
      • 8. Midwest U.S. Cosmetics Market Analysis, Insights and Forecast, 2019-2031
        • 9. Southwest U.S. Cosmetics Market Analysis, Insights and Forecast, 2019-2031
          • 10. West U.S. Cosmetics Market Analysis, Insights and Forecast, 2019-2031
            • 11. Competitive Analysis
              • 11.1. Market Share Analysis 2024
                • 11.2. Company Profiles
                  • 11.2.1 L’Oréal Professional (France)
                    • 11.2.1.1. Overview
                    • 11.2.1.2. Products
                    • 11.2.1.3. SWOT Analysis
                    • 11.2.1.4. Recent Developments
                    • 11.2.1.5. Financials (Based on Availability)
                  • 11.2.2 Unilever (U.K.)
                    • 11.2.2.1. Overview
                    • 11.2.2.2. Products
                    • 11.2.2.3. SWOT Analysis
                    • 11.2.2.4. Recent Developments
                    • 11.2.2.5. Financials (Based on Availability)
                  • 11.2.3 Procter & Gamble (U.S.)
                    • 11.2.3.1. Overview
                    • 11.2.3.2. Products
                    • 11.2.3.3. SWOT Analysis
                    • 11.2.3.4. Recent Developments
                    • 11.2.3.5. Financials (Based on Availability)
                  • 11.2.4 Henkel AG & Co. KgaA (Germany)
                    • 11.2.4.1. Overview
                    • 11.2.4.2. Products
                    • 11.2.4.3. SWOT Analysis
                    • 11.2.4.4. Recent Developments
                    • 11.2.4.5. Financials (Based on Availability)
                  • 11.2.5 Revlon Inc. (U.S.)
                    • 11.2.5.1. Overview
                    • 11.2.5.2. Products
                    • 11.2.5.3. SWOT Analysis
                    • 11.2.5.4. Recent Developments
                    • 11.2.5.5. Financials (Based on Availability)
                  • 11.2.6 Shiseido Co. Ltd. (Japan)
                    • 11.2.6.1. Overview
                    • 11.2.6.2. Products
                    • 11.2.6.3. SWOT Analysis
                    • 11.2.6.4. Recent Developments
                    • 11.2.6.5. Financials (Based on Availability)
                  • 11.2.7 Coty Inc. (U.S.)
                    • 11.2.7.1. Overview
                    • 11.2.7.2. Products
                    • 11.2.7.3. SWOT Analysis
                    • 11.2.7.4. Recent Developments
                    • 11.2.7.5. Financials (Based on Availability)
                  • 11.2.8 Natura & Co. (Brazil)
                    • 11.2.8.1. Overview
                    • 11.2.8.2. Products
                    • 11.2.8.3. SWOT Analysis
                    • 11.2.8.4. Recent Developments
                    • 11.2.8.5. Financials (Based on Availability)
                  • 11.2.9 Kao Corporation (Japan)
                    • 11.2.9.1. Overview
                    • 11.2.9.2. Products
                    • 11.2.9.3. SWOT Analysis
                    • 11.2.9.4. Recent Developments
                    • 11.2.9.5. Financials (Based on Availability)

            List of Figures

            1. Figure 1: U.S. Cosmetics Market Revenue Breakdown (USD billion, %) by Product 2024 & 2032
            2. Figure 2: U.S. Cosmetics Market Share (%) by Company 2024

            List of Tables

            1. Table 1: U.S. Cosmetics Market Revenue USD billion Forecast, by Region 2019 & 2032
            2. Table 2: U.S. Cosmetics Market Volume K Units Forecast, by Region 2019 & 2032
            3. Table 3: U.S. Cosmetics Market Revenue USD billion Forecast, by Category 2019 & 2032
            4. Table 4: U.S. Cosmetics Market Volume K Units Forecast, by Category 2019 & 2032
            5. Table 5: U.S. Cosmetics Market Revenue USD billion Forecast, by Gender 2019 & 2032
            6. Table 6: U.S. Cosmetics Market Volume K Units Forecast, by Gender 2019 & 2032
            7. Table 7: U.S. Cosmetics Market Revenue USD billion Forecast, by Distribution Channel 2019 & 2032
            8. Table 8: U.S. Cosmetics Market Volume K Units Forecast, by Distribution Channel 2019 & 2032
            9. Table 9: U.S. Cosmetics Market Revenue USD billion Forecast, by Region 2019 & 2032
            10. Table 10: U.S. Cosmetics Market Volume K Units Forecast, by Region 2019 & 2032
            11. Table 11: U.S. Cosmetics Market Revenue USD billion Forecast, by Country 2019 & 2032
            12. Table 12: U.S. Cosmetics Market Volume K Units Forecast, by Country 2019 & 2032
            13. Table 13: Northeast U.S. Cosmetics Market Revenue (USD billion) Forecast, by Application 2019 & 2032
            14. Table 14: Northeast U.S. Cosmetics Market Volume (K Units) Forecast, by Application 2019 & 2032
            15. Table 15: Southeast U.S. Cosmetics Market Revenue (USD billion) Forecast, by Application 2019 & 2032
            16. Table 16: Southeast U.S. Cosmetics Market Volume (K Units) Forecast, by Application 2019 & 2032
            17. Table 17: Midwest U.S. Cosmetics Market Revenue (USD billion) Forecast, by Application 2019 & 2032
            18. Table 18: Midwest U.S. Cosmetics Market Volume (K Units) Forecast, by Application 2019 & 2032
            19. Table 19: Southwest U.S. Cosmetics Market Revenue (USD billion) Forecast, by Application 2019 & 2032
            20. Table 20: Southwest U.S. Cosmetics Market Volume (K Units) Forecast, by Application 2019 & 2032
            21. Table 21: West U.S. Cosmetics Market Revenue (USD billion) Forecast, by Application 2019 & 2032
            22. Table 22: West U.S. Cosmetics Market Volume (K Units) Forecast, by Application 2019 & 2032
            23. Table 23: U.S. Cosmetics Market Revenue USD billion Forecast, by Category 2019 & 2032
            24. Table 24: U.S. Cosmetics Market Volume K Units Forecast, by Category 2019 & 2032
            25. Table 25: U.S. Cosmetics Market Revenue USD billion Forecast, by Gender 2019 & 2032
            26. Table 26: U.S. Cosmetics Market Volume K Units Forecast, by Gender 2019 & 2032
            27. Table 27: U.S. Cosmetics Market Revenue USD billion Forecast, by Distribution Channel 2019 & 2032
            28. Table 28: U.S. Cosmetics Market Volume K Units Forecast, by Distribution Channel 2019 & 2032
            29. Table 29: U.S. Cosmetics Market Revenue USD billion Forecast, by Country 2019 & 2032
            30. Table 30: U.S. Cosmetics Market Volume K Units Forecast, by Country 2019 & 2032

            Methodology

            Step 1 - Identification of Relevant Samples Size from Population Database

            Step Chart
            Bar Chart
            Method Chart

            Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

            Approach Chart
            Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

            Note*: In applicable scenarios

            Step 3 - Data Sources

            Primary Research

            • Web Analytics
            • Survey Reports
            • Research Institute
            • Latest Research Reports
            • Opinion Leaders

            Secondary Research

            • Annual Reports
            • White Paper
            • Latest Press Release
            • Industry Association
            • Paid Database
            • Investor Presentations
            Analyst Chart

            Step 4 - Data Triangulation

            Involves using different sources of information in order to increase the validity of a study

            These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

            Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

            During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

            Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.

            Frequently Asked Questions

            1. What is the projected Compound Annual Growth Rate (CAGR) of the U.S. Cosmetics Market?

            The projected CAGR is approximately 3.7%.

            2. Which companies are prominent players in the U.S. Cosmetics Market?

            Key companies in the market include L’Oréal Professional (France), Unilever (U.K.), Procter & Gamble (U.S.), Henkel AG & Co. KgaA (Germany), Revlon, Inc. (U.S.), Shiseido Co., Ltd. (Japan), Coty Inc. (U.S.), Natura & Co. (Brazil), Kao Corporation (Japan).

            3. What are the main segments of the U.S. Cosmetics Market?

            The market segments include Category, Gender, Distribution Channel.

            4. Can you provide details about the market size?

            The market size is estimated to be USD 313.22 USD billion as of 2022.

            5. What are some drivers contributing to market growth?

            Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth.

            6. What are the notable trends driving market growth?

            Dental Spas to Add Impetus to Industry Growth.

            7. Are there any restraints impacting market growth?

            Use of Synthetic Products May lead to Skin Problems and Hinder Market Growth.

            8. Can you provide examples of recent developments in the market?

            November 2022: Avon collaborated with Perfect Corp. to launch a virtual try-on online shopping experience for its customers. Consumers can try cosmetics through online portals using the artificial intelligence (AI)-based power technology by Perfect Corp.

            9. What pricing options are available for accessing the report?

            Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3850, USD 4850, and USD 5850 respectively.

            10. Is the market size provided in terms of value or volume?

            The market size is provided in terms of value, measured in USD billion and volume, measured in K Units.

            11. Are there any specific market keywords associated with the report?

            Yes, the market keyword associated with the report is "U.S. Cosmetics Market," which aids in identifying and referencing the specific market segment covered.

            12. How do I determine which pricing option suits my needs best?

            The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

            13. Are there any additional resources or data provided in the U.S. Cosmetics Market report?

            While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

            14. How can I stay updated on further developments or reports in the U.S. Cosmetics Market?

            To stay informed about further developments, trends, and reports in the U.S. Cosmetics Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

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