U.S. Makeup MarketU.S. Makeup Market Future-proof Strategies: Trends, Competitor Dynamics, and Opportunities 2024-2032
U.S. Makeup Market by Product (Gels, Lotions, Powders, Others), by Application Area (Lips, Eyes, Face, Nails), by Distribution Channel (Exclusive Brand Stores, Hypermarkets/Supermarkets, Online Channel, Others), by Forecast 2024-2032
Base Year: 2023
180 Pages
U.S. Makeup Market Future-proof Strategies: Trends, Competitor Dynamics, and Opportunities 2024-2032
Key Insights
The U.S. Makeup Market size was valued at USD 6.6 USD million in 2023 and is projected to reach USD 9.79 USD million by 2032, exhibiting a CAGR of 5.8 % during the forecast period. Makeup constitutes a set of assorted cosmetic products and methods of application that are used to bring a change or improvement in the outlook of the face and body. Skin, eyes, lips, and nails are the most targeted organs. Types of makeup can be either foundation, concealer, eyeshadow, mascara, eyeliner, lipstick, blush or highlighter. Such components frequently contain pigments, emulsifiers, oils, and waxes, which impart color, consistency, and longevity to the paint. Many places in the U. S. are now moving towards natural products, sustainable products, as well as adding shades for people with different skin color, and the products should be multi-functional. The ever-growing trend of clean beauty has prompted cosmetic brands to switch to the use of eco-friendly packaging and cruelty-free formulation that in turn caters to the preferences of the more environmentally conscious consumers.
U.S. Makeup Trends
- Growing demand for organic and natural makeup
- Rise of personalized makeup products
- Increasing popularity of subscription boxes
- Prevalence of virtual try-on technologies
Driving Forces: What's Propelling the U.S. Makeup Market
- Rise in disposable income
- Growing awareness of personal appearance
- Influence of social media and celebrities
- Launch of innovative and trendy products
Challenges and Restraints in U.S. Makeup Market
- Fluctuating raw material costs
- Intense competition from domestic and international players
- Regulatory challenges related to product safety and labeling
- Rising awareness of animal cruelty
Emerging Trends in U.S. Makeup
- Emergence of gender-neutral makeup
- Focus on sustainability and ethical practices
- Integration of artificial intelligence and augmented reality in makeup applications
- Rise of social commerce and omnichannel retailing
Growth Catalysts in U.S. Makeup Industry
- Product innovations and new launches
- Strategic mergers and acquisitions
- Expansion of distribution channels
- Increasing investments in research and development
Market Segmentation: U.S. Makeup Analysis
- Product: Gels, Lotions, Powders, and Others
- Application Area: Lips, Eyes, Face, and Nails
- Distribution Channel:
- Exclusive Brand Stores
- Hypermarkets/Supermarkets
- Online Channel
- Others
Leading Players in the U.S. Makeup Market
- L’Oréal S.A. (France)
- The Estée Lauder Companies Inc. (U.S.)
- Shiseido Co., Ltd. (Japan)
- Coty Inc. (U.S.)
- Natura & Co. (Brazil)
- Kao Corporation (Japan)
- ColourPop (U.S.)
- LVHM (France)
- Revlon, Inc. (U.S.)
- Glossier, Inc. (U.S.)
- The Procter & Gamble Company (U.S.)
Significant developments in U.S. Makeup Sector
- Coty Inc. completed the acquisition of Kylie Jenner's beauty brand, Kylie Cosmetics
- L'Oréal launched the "Dermo-Cosmetics" line, focusing on skincare and makeup hybrids
- Unilever acquired Paula's Choice, a skincare and makeup brand
Comprehensive Coverage U.S. Makeup Market Report
- Market size and growth rate
- Porter's Five Forces analysis
- Market segmentation and forecasts
- Competitive landscape
- Company profiles and market shares
- Industry trends and developments
- Growth drivers and challenges
- SWOT analysis
Regional Insight
- The U.S. makeup market is dominated by the Eastern region, followed by the Western region and the South-Central region.
Consumer Side Analysis
- Makeup consumers are primarily women aged between 18 and 45 years.
- There is a growing demand for products that address specific skin concerns and preferences.
- Consumers are increasingly opting for products from ethical and sustainable brands.
DROCs (Driving Forces and Restraint of Change)
- Driving Forces:
- Innovating technologies
- Increasing awareness
- Growing personal appearance
- Restraint of Change:
- Rising cost of raw materials
- Issues with regulation
- Increased awareness of ethical concerns
Acqui-Merger
- In 2022, Revlon, Inc. filed for bankruptcy.
- In 2021, Estee Lauder acquired Deciem Beauty Group, the parent company of The Ordinary.
- In 2020, Unilever acquired Paula's Choice, a skincare and makeup brand.
U.S. Makeup Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2018-2032 |
| Base Year | 2023 |
| Estimated Year | 2024 |
| Forecast Period | 2024-2032 |
| Historical Period | 2018-2023 |
| Growth Rate | CAGR of 5.8% from 2018-2032 |
| Segmentation |
|
Frequently Asked Questions
Table Of Content
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rising Growth of Urbanization to Aid Market Development
- 3.3. Market Restrains
- 3.3.1. Health Complications due to Chemical-based Cosmetic Products to Limit Market Growth
- 3.4. Market Trends
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. U.S. Makeup Market Analysis, Insights and Forecast, 2018-2030
- 5.1. Market Analysis, Insights and Forecast - by Product
- 5.1.1. Gels
- 5.1.2. Lotions
- 5.1.3. Powders
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Application Area
- 5.2.1. Lips
- 5.2.2. Eyes
- 5.2.3. Face
- 5.2.4. Nails
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Exclusive Brand Stores
- 5.3.2. Hypermarkets/Supermarkets
- 5.3.3. Online Channel
- 5.3.4. Others
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1.
- 5.1. Market Analysis, Insights and Forecast - by Product
- 6. Northeast U.S. Makeup Market Analysis, Insights and Forecast, 2018-2030
- 6.1. Market Analysis, Insights and Forecast - By Product
- 6.1.1 Gels
- 6.1.2 Lotions
- 6.1.3 Powders
- 6.1.4 Others
- 6.2. Market Analysis, Insights and Forecast - By Application Area
- 6.2.1 Lips
- 6.2.2 Eyes
- 6.2.3 Face
- 6.2.4 Nails
- 6.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 6.3.1 Exclusive Brand Stores
- 6.3.2 Hypermarkets/Supermarkets
- 6.3.3 Online Channel
- 6.3.4 and Others
- 7. Southeast U.S. Makeup Market Analysis, Insights and Forecast, 2018-2030
- 7.1. Market Analysis, Insights and Forecast - By Product
- 7.1.1 Gels
- 7.1.2 Lotions
- 7.1.3 Powders
- 7.1.4 Others
- 7.2. Market Analysis, Insights and Forecast - By Application Area
- 7.2.1 Lips
- 7.2.2 Eyes
- 7.2.3 Face
- 7.2.4 Nails
- 7.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 7.3.1 Exclusive Brand Stores
- 7.3.2 Hypermarkets/Supermarkets
- 7.3.3 Online Channel
- 7.3.4 and Others
- 8. Midwest U.S. Makeup Market Analysis, Insights and Forecast, 2018-2030
- 8.1. Market Analysis, Insights and Forecast - By Product
- 8.1.1 Gels
- 8.1.2 Lotions
- 8.1.3 Powders
- 8.1.4 Others
- 8.2. Market Analysis, Insights and Forecast - By Application Area
- 8.2.1 Lips
- 8.2.2 Eyes
- 8.2.3 Face
- 8.2.4 Nails
- 8.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 8.3.1 Exclusive Brand Stores
- 8.3.2 Hypermarkets/Supermarkets
- 8.3.3 Online Channel
- 8.3.4 and Others
- 9. Southwest U.S. Makeup Market Analysis, Insights and Forecast, 2018-2030
- 9.1. Market Analysis, Insights and Forecast - By Product
- 9.1.1 Gels
- 9.1.2 Lotions
- 9.1.3 Powders
- 9.1.4 Others
- 9.2. Market Analysis, Insights and Forecast - By Application Area
- 9.2.1 Lips
- 9.2.2 Eyes
- 9.2.3 Face
- 9.2.4 Nails
- 9.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 9.3.1 Exclusive Brand Stores
- 9.3.2 Hypermarkets/Supermarkets
- 9.3.3 Online Channel
- 9.3.4 and Others
- 10. West U.S. Makeup Market Analysis, Insights and Forecast, 2018-2030
- 10.1. Market Analysis, Insights and Forecast - By Product
- 10.1.1 Gels
- 10.1.2 Lotions
- 10.1.3 Powders
- 10.1.4 Others
- 10.2. Market Analysis, Insights and Forecast - By Application Area
- 10.2.1 Lips
- 10.2.2 Eyes
- 10.2.3 Face
- 10.2.4 Nails
- 10.3. Market Analysis, Insights and Forecast - By Distribution Channel
- 10.3.1 Exclusive Brand Stores
- 10.3.2 Hypermarkets/Supermarkets
- 10.3.3 Online Channel
- 10.3.4 and Others
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2023
- 11.2. Company Profiles
- 11.2.1 L’Oréal S.A. (France)
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 The Estée Lauder Companies Inc. (U.S.)
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Shiseido Co. Ltd. (Japan)
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Coty Inc. (U.S.)
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Natura & Co. (Brazil)
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Kao Corporation (Japan)
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 ColourPop (U.S.)
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 LVHM (France)
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Revlon Inc. (U.S.)
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Glossier Inc. (U.S.)
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 The Procter & Gamble Company (U.S.)
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.1 L’Oréal S.A. (France)
List of Figures
- Figure 1: U.S. Makeup Market Revenue Breakdown (USD million, %) by Product 2023 & 2031
- Figure 2: U.S. Makeup Market Value Share (%), by Product 2023 & 2031
- Figure 3: U.S. Makeup Market Value Share (%), by Application Area 2023 & 2031
- Figure 4: U.S. Makeup Market Value Share (%), by Distribution Channel 2023 & 2031
- Figure 5: U.S. Makeup Market Share (%) by Company 2023
List of Tables
- Table 1: U.S. Makeup Market Revenue USD million Forecast, by Product 2018 & 2031
- Table 2: U.S. Makeup Market Volume Thousand Units Forecast, by Product 2018 & 2031
- Table 3: U.S. Makeup Market Revenue USD million Forecast, by Application Area 2018 & 2031
- Table 4: U.S. Makeup Market Volume Thousand Units Forecast, by Application Area 2018 & 2031
- Table 5: U.S. Makeup Market Revenue USD million Forecast, by Distribution Channel 2018 & 2031
- Table 6: U.S. Makeup Market Volume Thousand Units Forecast, by Distribution Channel 2018 & 2031
- Table 7: U.S. Makeup Market Revenue USD million Forecast, by Region 2018 & 2031
- Table 8: U.S. Makeup Market Volume Thousand Units Forecast, by Region 2018 & 2031
- Table 9: U.S. Makeup Market Revenue USD million Forecast, by Product 2018 & 2031
- Table 10: U.S. Makeup Market Volume Thousand Units Forecast, by Product 2018 & 2031
- Table 11: U.S. Makeup Market Revenue USD million Forecast, by Application Area 2018 & 2031
- Table 12: U.S. Makeup Market Volume Thousand Units Forecast, by Application Area 2018 & 2031
- Table 13: U.S. Makeup Market Revenue USD million Forecast, by Distribution Channel 2018 & 2031
- Table 14: U.S. Makeup Market Volume Thousand Units Forecast, by Distribution Channel 2018 & 2031
- Table 15: U.S. Makeup Market Revenue USD million Forecast, by Region 2018 & 2031
- Table 16: U.S. Makeup Market Volume Thousand Units Forecast, by Region 2018 & 2031
- Table 17: U.S. Makeup Market Revenue USD million Forecast, by Product 2018 & 2031
- Table 18: U.S. Makeup Market Volume Thousand Units Forecast, by Product 2018 & 2031
- Table 19: U.S. Makeup Market Revenue USD million Forecast, by Application Area 2018 & 2031
- Table 20: U.S. Makeup Market Volume Thousand Units Forecast, by Application Area 2018 & 2031
- Table 21: U.S. Makeup Market Revenue USD million Forecast, by Distribution Channel 2018 & 2031
- Table 22: U.S. Makeup Market Volume Thousand Units Forecast, by Distribution Channel 2018 & 2031
- Table 23: U.S. Makeup Market Revenue USD million Forecast, by Country 2018 & 2031
- Table 24: U.S. Makeup Market Volume Thousand Units Forecast, by Country 2018 & 2031
- Table 25: Northeast U.S. Makeup Market Revenue (USD million) Forecast, by Application 2018 & 2031
- Table 26: Northeast U.S. Makeup Market Volume (Thousand Units) Forecast, by Application 2018 & 2031
- Table 27: Southeast U.S. Makeup Market Revenue (USD million) Forecast, by Application 2018 & 2031
- Table 28: Southeast U.S. Makeup Market Volume (Thousand Units) Forecast, by Application 2018 & 2031
- Table 29: Midwest U.S. Makeup Market Revenue (USD million) Forecast, by Application 2018 & 2031
- Table 30: Midwest U.S. Makeup Market Volume (Thousand Units) Forecast, by Application 2018 & 2031
- Table 31: Southwest U.S. Makeup Market Revenue (USD million) Forecast, by Application 2018 & 2031
- Table 32: Southwest U.S. Makeup Market Volume (Thousand Units) Forecast, by Application 2018 & 2031
- Table 33: West U.S. Makeup Market Revenue (USD million) Forecast, by Application 2018 & 2031
- Table 34: West U.S. Makeup Market Volume (Thousand Units) Forecast, by Application 2018 & 2031
- Table 35: U.S. Makeup Market Revenue USD million Forecast, by Product 2018 & 2031
- Table 36: U.S. Makeup Market Volume Thousand Units Forecast, by Product 2018 & 2031
- Table 37: U.S. Makeup Market Revenue USD million Forecast, by Application Area 2018 & 2031
- Table 38: U.S. Makeup Market Volume Thousand Units Forecast, by Application Area 2018 & 2031
- Table 39: U.S. Makeup Market Revenue USD million Forecast, by Distribution Channel 2018 & 2031
- Table 40: U.S. Makeup Market Volume Thousand Units Forecast, by Distribution Channel 2018 & 2031
- Table 41: U.S. Makeup Market Revenue USD million Forecast, by Country 2018 & 2031
- Table 42: U.S. Makeup Market Volume Thousand Units Forecast, by Country 2018 & 2031
| Aspects | Details |
|---|---|
| Study Period | 2018-2032 |
| Base Year | 2023 |
| Estimated Year | 2024 |
| Forecast Period | 2024-2032 |
| Historical Period | 2018-2023 |
| Growth Rate | CAGR of 5.8% from 2018-2032 |
| Segmentation |
|
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