U.S. Pillows MarketU.S. Pillows Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities
U.S. Pillows Market by Type (Memory Foam Pillow, Down & Feather Pillow, Wool/Cotton Pillow, Polyester/Synthetic Pillow, Latex Pillow, Others), by Price Range (Under 50 USD, USD 50 to USD 100, Between USD 100, USD 200, Above USD 200), by Application (Residential, Commercial), by Sales Channel (Supermarket/ Hypermarket, Specialty Store, Online), by Forecast 2025-2033
Base Year: 2024
180 Pages
U.S. Pillows Market Analysis 2025 and Forecasts 2033: Unveiling Growth Opportunities
Key Insights
The U.S. Pillows Market size was valued at USD 3.07 USD Billion in 2023 and is projected to reach USD 4.17 USD Billion by 2032, exhibiting a CAGR of 4.48 % during the forecast period.A pillow is a special bedding accessory that is used to support and give comfort to the head, neck, and shoulders during sleep or resting. It can be of different types like memory foam, down, feather and latex to address specific sleep preferences and requirements. A good example is the memory foam pillows that closely hug the shape of the sleeper’s head and neck offering support and pain relief where it would be required. In contrast, a down and feather pillow provides a soft and squishy feeling that can be similar to the old traditional pillows that might be desired by some people. Latex pillows are very strong and they have qualities that resist dust mites and dust which are very beneficial to people who have allergic effects. Versatile and acknowledging its use beyond the bedroom, people use these bedding accessories in travelling, relaxing, and even therapeutic fields. travel pillows are often small and made of a portable material; they support the neck for long journeys while on the other hand, orthopaedic pillows are specially designed to ease neck and back pain.
U.S. Pillows Trends
- Growing awareness of the importance of sleep quality
- Increasing disposable income levels
- Rising demand for comfortable and supportive pillows
Driving Forces: What's Propelling the U.S. Pillows Market
- Technological advancements in pillow design and materials
- Expansion of e-commerce and online distribution channels
- Focus on health and wellness
Challenges and Restraints in the U.S. Pillows Market
- Fluctuating raw material costs
- Competition from low-cost imports
- Preference for traditional pillows in some regions
Emerging Trends in U.S. Pillows
- Personalization and customization of pillows
- Integration of advanced materials, such as memory foam and cooling gels
- Focus on sustainability and eco-friendly practices
Growth Catalysts in the U.S. Pillows Industry
- Increased consumer spending on home improvement
- Growing popularity of subscription-based pillow services
- Expansion of the elderly population
Market Segmentation: U.S. Pillows Analysis
Type:
- Memory Foam Pillow
- Down & Feather Pillow
- Wool/Cotton Pillow
- Polyester/Synthetic Pillow
- Latex Pillow
- Others
Price Range:
- Under 50 USD
- USD 50 to USD 100
- Between USD 100 and USD 200
- Above USD 200
Application:
- Residential
- Commercial
Sales Channel:
- Supermarket/Hypermarket
- Specialty Store
- Online
Leading Players in the U.S. Pillows Market
- Avocado Mattress LLC (U.S.)
- Boll & Branch (U.S.)
- Casper (U.S.)
- Tempur Sealy International (U.S.)
- Brooklinen (U.S.)
- GhostBed (U.S.)
Significant Developments in the U.S. Pillows Sector
- June 2023: Casper launches Hybrid Pillow with Snow Technology.
- Jan 2023: Bedgear presents new performance pillows at the Winter 2023 Las Vegas market.
- Oct 2022: Malouf announces the release of Shoulder Zoned Gel ActiveDough Pillow.
- Oct 2021: Brooklinen unveils Marlow pillow with adjustable firmness levels.
- June 2021: Purple Innovation LLC expands its pillow offerings with Purple TwinCloud Pillow.
Comprehensive Coverage U.S. Pillows Market Report
This report provides a comprehensive analysis of the U.S. pillows market, including market size, trends, drivers, restraints, opportunities, and competitive landscape.
Regional Insight
The U.S. pillows market is projected to experience substantial growth in the upcoming years, with the Western region asserting dominance in the market landscape. This region's growth is primarily attributed to the increasing population, rising disposable income, and heightened awareness of sleep quality among affluent consumers. Moreover, the presence of major players and new entrants in the Western region is intensifying competition, leading to product innovation and a wider variety of pillows catering to diverse consumer needs.
However, other U.S. regions are also expected to contribute to the market's growth trajectory. The Northeast region, for instance, is home to a large elderly population, driving demand for specialized pillows that address age-related sleep issues. Additionally, the increasing focus on home comfort and well-being in the Southeast region is expected to bolster demand for pillows that enhance sleep quality and relaxation.
Furthermore, the Midwest region is witnessing a growing demand for pillows due to the presence of a significant manufacturing base. This region's proximity to raw materials and transportation hubs enables manufacturers to produce pillows cost-effectively, making them more accessible to consumers. Likewise, in the Southwest region, rising urbanization and lifestyle changes are expected to fuel the demand for pillows that meet the needs of the growing urban population.
Consumer Side Analysis
Consumers are increasingly seeking comfortable and supportive pillows that can improve their sleep quality.
DROCs
- Increasing online sales of pillows
- Growing demand for customized pillows
- Rising adoption of subscription-based pillow services
Acqui-Mergers
- January 2023: Purple Innovation LLC acquires Intellibed, a manufacturer of premium mattresses and pillows.
- May 2021: Tempur Sealy International acquires SleepScore Labs, a provider of sleep monitoring and improvement solutions.
U.S. Pillows Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 4.48% from 2019-2033 |
| Segmentation |
|
Frequently Asked Questions
Table Of Content
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Demand for Bath Towels from End-use Industries to Propel the Market Growth
- 3.3. Market Restrains
- 3.3.1. Fluctuating Raw Material Prices and Supply Chain Disruptions to Hamper Market Growth
- 3.4. Market Trends
- 3.4.1 Blend of Style
- 3.4.2 Sustainability
- 3.4.3 and Functionality are Trending Aspect
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. U.S. Pillows Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Memory Foam Pillow
- 5.1.2. Down & Feather Pillow
- 5.1.3. Wool/Cotton Pillow
- 5.1.4. Polyester/Synthetic Pillow
- 5.1.5. Latex Pillow
- 5.1.6. Others
- 5.2. Market Analysis, Insights and Forecast - by Price Range
- 5.2.1. Under 50 USD
- 5.2.2. USD 50 to USD 100
- 5.2.3. Between USD 100
- 5.2.4. USD 200
- 5.2.5. Above USD 200
- 5.3. Market Analysis, Insights and Forecast - by Application
- 5.3.1. Residential
- 5.3.2. Commercial
- 5.4. Market Analysis, Insights and Forecast - by Sales Channel
- 5.4.1. Supermarket/ Hypermarket
- 5.4.2. Specialty Store
- 5.4.3. Online
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1.
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Northwest U.S. Pillows Market Analysis, Insights and Forecast, 2019-2031
- 7. Southwest U.S. Pillows Market Analysis, Insights and Forecast, 2019-2031
- 8. Midwest U.S. Pillows Market Analysis, Insights and Forecast, 2019-2031
- 9. Southeast U.S. Pillows Market Analysis, Insights and Forecast, 2019-2031
- 10. West U.S. Pillows Market Analysis, Insights and Forecast, 2019-2031
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Avocado Mattress LLC (U.S.)
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Boll & Branch (U.S.)
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Casper (U.S.)
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Tempur Sealy International (U.S.)
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Brooklinen (U.S.)
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 GhostBed (U.S.)
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Bedgear (U.S.)
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Sleep Number Corporation (U.S.)
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Buffy (U.S.)
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Serta Simmons Bedding LLC (U.S.)
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 MyPillow (U.S.)
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Parachute Home Inc. (U.S.)
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.13 Cozy Earth (U.S.)
- 11.2.13.1. Overview
- 11.2.13.2. Products
- 11.2.13.3. SWOT Analysis
- 11.2.13.4. Recent Developments
- 11.2.13.5. Financials (Based on Availability)
- 11.2.14 LUXOME (U.S.)
- 11.2.14.1. Overview
- 11.2.14.2. Products
- 11.2.14.3. SWOT Analysis
- 11.2.14.4. Recent Developments
- 11.2.14.5. Financials (Based on Availability)
- 11.2.15 Frette (Italy)
- 11.2.15.1. Overview
- 11.2.15.2. Products
- 11.2.15.3. SWOT Analysis
- 11.2.15.4. Recent Developments
- 11.2.15.5. Financials (Based on Availability)
- 11.2.16 L.L Bean Inc. (U.S.)
- 11.2.16.1. Overview
- 11.2.16.2. Products
- 11.2.16.3. SWOT Analysis
- 11.2.16.4. Recent Developments
- 11.2.16.5. Financials (Based on Availability)
- 11.2.17 John Matouk & Co. Inc. (U.S.)
- 11.2.17.1. Overview
- 11.2.17.2. Products
- 11.2.17.3. SWOT Analysis
- 11.2.17.4. Recent Developments
- 11.2.17.5. Financials (Based on Availability)
- 11.2.18 Hotel Luxury Collection (U.S.)
- 11.2.18.1. Overview
- 11.2.18.2. Products
- 11.2.18.3. SWOT Analysis
- 11.2.18.4. Recent Developments
- 11.2.18.5. Financials (Based on Availability)
- 11.2.19 Mellanni (U.S.)
- 11.2.19.1. Overview
- 11.2.19.2. Products
- 11.2.19.3. SWOT Analysis
- 11.2.19.4. Recent Developments
- 11.2.19.5. Financials (Based on Availability)
- 11.2.20 Malouf (U.S.)
- 11.2.20.1. Overview
- 11.2.20.2. Products
- 11.2.20.3. SWOT Analysis
- 11.2.20.4. Recent Developments
- 11.2.20.5. Financials (Based on Availability)
- 11.2.21 Purple Innovation LLC (U.S.)
- 11.2.21.1. Overview
- 11.2.21.2. Products
- 11.2.21.3. SWOT Analysis
- 11.2.21.4. Recent Developments
- 11.2.21.5. Financials (Based on Availability)
- 11.2.1 Avocado Mattress LLC (U.S.)
List of Figures
- Figure 1: U.S. Pillows Market Revenue Breakdown (USD Billion, %) by Product 2024 & 2032
- Figure 2: U.S. Pillows Market Share (%) by Company 2024
List of Tables
- Table 1: U.S. Pillows Market Revenue USD Billion Forecast, by Region 2019 & 2032
- Table 2: U.S. Pillows Market Volume K Units Forecast, by Region 2019 & 2032
- Table 3: U.S. Pillows Market Revenue USD Billion Forecast, by Type 2019 & 2032
- Table 4: U.S. Pillows Market Volume K Units Forecast, by Type 2019 & 2032
- Table 5: U.S. Pillows Market Revenue USD Billion Forecast, by Price Range 2019 & 2032
- Table 6: U.S. Pillows Market Volume K Units Forecast, by Price Range 2019 & 2032
- Table 7: U.S. Pillows Market Revenue USD Billion Forecast, by Application 2019 & 2032
- Table 8: U.S. Pillows Market Volume K Units Forecast, by Application 2019 & 2032
- Table 9: U.S. Pillows Market Revenue USD Billion Forecast, by Sales Channel 2019 & 2032
- Table 10: U.S. Pillows Market Volume K Units Forecast, by Sales Channel 2019 & 2032
- Table 11: U.S. Pillows Market Revenue USD Billion Forecast, by Region 2019 & 2032
- Table 12: U.S. Pillows Market Volume K Units Forecast, by Region 2019 & 2032
- Table 13: U.S. Pillows Market Revenue USD Billion Forecast, by Country 2019 & 2032
- Table 14: U.S. Pillows Market Volume K Units Forecast, by Country 2019 & 2032
- Table 15: Northwest U.S. Pillows Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 16: Northwest U.S. Pillows Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 17: Southwest U.S. Pillows Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 18: Southwest U.S. Pillows Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 19: Midwest U.S. Pillows Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 20: Midwest U.S. Pillows Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 21: Southeast U.S. Pillows Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 22: Southeast U.S. Pillows Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 23: West U.S. Pillows Market Revenue (USD Billion) Forecast, by Application 2019 & 2032
- Table 24: West U.S. Pillows Market Volume (K Units) Forecast, by Application 2019 & 2032
- Table 25: U.S. Pillows Market Revenue USD Billion Forecast, by Type 2019 & 2032
- Table 26: U.S. Pillows Market Volume K Units Forecast, by Type 2019 & 2032
- Table 27: U.S. Pillows Market Revenue USD Billion Forecast, by Price Range 2019 & 2032
- Table 28: U.S. Pillows Market Volume K Units Forecast, by Price Range 2019 & 2032
- Table 29: U.S. Pillows Market Revenue USD Billion Forecast, by Application 2019 & 2032
- Table 30: U.S. Pillows Market Volume K Units Forecast, by Application 2019 & 2032
- Table 31: U.S. Pillows Market Revenue USD Billion Forecast, by Sales Channel 2019 & 2032
- Table 32: U.S. Pillows Market Volume K Units Forecast, by Sales Channel 2019 & 2032
- Table 33: U.S. Pillows Market Revenue USD Billion Forecast, by Country 2019 & 2032
- Table 34: U.S. Pillows Market Volume K Units Forecast, by Country 2019 & 2032
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 4.48% from 2019-2033 |
| Segmentation |
|
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STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segemnts, product and application.
Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
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Secondary Research
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Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
Additionally after gathering mix and scattered data from wide range of sources, data is triangull- ated and correlated to come up with estimated figures which are further validated through primary mediums, or industry experts, opinion leader.
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