Vegan Meat MarketVegan Meat Market Strategic Roadmap: Analysis and Forecasts 2024-2032
Vegan Meat Market, Forecast 2024-2032
Base Year: 2023
180 Pages
Vegan Meat Market Strategic Roadmap: Analysis and Forecasts 2024-2032
Key Insights
The Vegan Meat Market size was valued at USD 33.14 USD Billion in 2023 and is projected to reach USD 37.37 USD Billion by 2032, exhibiting a CAGR of 22.67 % during the forecast period. This growth is attributed to the rising awareness of animal welfare and environmental concerns, increasing health consciousness among consumers, and technological advancements in plant-based meat production. Vegan meat is also referred to as plant meat and is a food product with characteristics that are similar to real animal meat but are made from plant-derived ingredients only. It is used as a source of protein for those who do not consume meat because of several reasons such as vegetarianism, veganism, or to minimize its intake due to some health concern or choice of an animal rights activist, or due to environmental issues. Some of the popular products are soybean, pea protein, and mycoprotein-based products which are familiar in varieties including burgers, sausages, and nuggets. The benefits include maintaining the levels of cholesterol in the body, passing on certain diseases, and having less impact on the environment as compared to normal meat. Current events and trends prompting rising profiles of the packaged food industry include rising consumer sophistication that calls for diverse products, product innovation, particularly on taste and texture, and future food industry trends dictated by mega food manufacturers and start-ups promoting environment-friendly packaged foods and health-conscious food.
Vegan Meat Trends
- Growing demand for plant-based diets
- Innovations in meat alternatives
- Expansion of vegan meat options in restaurants and retail stores
- Collaboration between food companies and plant-based meat manufacturers
Driving Forces: What's Propelling the Vegan Meat Market
- Health benefits of plant-based diets
- Environmental sustainability
- Animal welfare concerns
- Technological advancements in plant-based meat production
Challenges and Restraints in Vegan Meat Market
- High production costs compared to traditional meat
- Concerns about nutritional value
- Availability and accessibility of vegan meat options
- Consumer taste preferences and acceptance
Emerging Trends in Vegan Meat
- Development of hybrid "blended" meat products
- Plant-based seafood alternatives
- Cellular agriculture and cultured meat
- Personalized plant-based meat products based on health profiles
Growth Catalysts in Vegan Meat Industry
- Government support for plant-based meat research and development
- Investment in plant-based meat startups
- Collaboration between food companies and technology providers
- Increasing consumer acceptance of vegan meat products
Market Segmentation: Vegan Meat Analysis
End User:
- Food Service
- Retail
Leading Players in the Vegan Meat Market
- Beyond Meat
- Impossible Foods Inc.
- Maple Leaf Foods
- Unilever
- Indian Tobacco Corporation (ITC)
- Imagine Eats
- Amy’s Kitchen Inc.
- Conagra Inc.
- Kelloggs Co.
Significant Developments in Vegan Meat Sector
- Investments in plant-based meat production facilities
- Partnerships between food companies and vegan meat manufacturers
- Government incentives for plant-based meat research and development
- Increasing number of vegan meat products in restaurants and retail stores
Comprehensive Coverage Vegan Meat Market Report
- Market overview and scope
- Market size and growth projections
- Market segmentation and analysis
- Competitive landscape
- Industry trends and developments
- Key players and their strategies
- Regional insights
- Consumer side analysis
- DROCs (Drivers, Restraints, Opportunities, Challenges)
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Regional Insight
- North America
- Europe
- Asia-Pacific
- Middle East and Africa
- South America
Consumer Side Analysis
- Demographic and psychographic profiles of vegan meat consumers
- Consumer attitudes and perceptions towards vegan meat
- Purchasing behavior and consumption patterns
- Reasons for adopting vegan meat diets
DROCs
- Drivers: Health benefits, environmental sustainability, animal welfare concerns
- Restraints: High production costs, consumer acceptance, nutritional concerns
- Opportunities: Technological advancements, product innovation, government support
- Challenges: Competition from traditional meat industry, price sensitivity
Vegan Meat Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2018-2032 |
| Base Year | 2023 |
| Estimated Year | 2024 |
| Forecast Period | 2024-2032 |
| Historical Period | 2018-2023 |
| Growth Rate | CAGR of 22.67% from 2018-2032 |
| Segmentation |
|
Frequently Asked Questions
Table Of Content
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Popularity of RTD Cold Brew Coffee to Drive Market Growth
- 3.3. Market Restrains
- 3.3.1. High Price of Cold Brew Compared to Other Coffee Varieties to Restrain Market Growth
- 3.4. Market Trends
- 3.4.1. Trend of Consumption of Innovative Coffee Flavors to Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Vegan Meat Market Analysis, Insights and Forecast, 2018-2030
- 5.1. Market Analysis, Insights and Forecast - by Region
- 5.1. Market Analysis, Insights and Forecast - by Region
- 6. North America Vegan Meat Market Analysis, Insights and Forecast, 2018-2030
- 6.1. Market Analysis, Insights and Forecast - By End User
- 6.1.1 Food Service
- 6.1.2 Retail
- 6.2. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.2.1 United States
- 6.2.2 Canada
- 6.2.3 Mexico
- 6.2.4 Rest of North America
- 7. Middle East & Africa Vegan Meat Market Analysis, Insights and Forecast, 2018-2030
- 7.1. Market Analysis, Insights and Forecast - By End User
- 7.1.1 Food Service
- 7.1.2 Retail
- 7.2. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.2.1 UAE
- 7.2.2 South Africa
- 7.2.3 Saudi Arabia
- 7.2.4 Rest of MEA
- 8. Asia Pacific Vegan Meat Market Analysis, Insights and Forecast, 2018-2030
- 8.1. Market Analysis, Insights and Forecast - By End User
- 8.1.1 Food Service
- 8.1.2 Retail
- 8.2. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.2.1 China
- 8.2.2 Japan
- 8.2.3 India
- 8.2.4 South Korea
- 8.2.5 Taiwan
- 8.2.6 Australia
- 8.2.7 Rest of Asia-Pacific
- 9. Europe Vegan Meat Market Analysis, Insights and Forecast, 2018-2030
- 9.1. Market Analysis, Insights and Forecast - By End User
- 9.1.1 Food Service
- 9.1.2 Retail
- 9.2. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.2.1 Germany
- 9.2.2 France
- 9.2.3 Italy
- 9.2.4 United Kingdom
- 9.2.5 Netherlands
- 9.2.6 Rest of Europe
- 10. South America Vegan Meat Market Analysis, Insights and Forecast, 2018-2030
- 10.1. Market Analysis, Insights and Forecast - By End User
- 10.1.1 Food Service
- 10.1.2 Retail
- 10.2. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.2.1 Brazil
- 10.2.2 Argentina
- 10.2.3 Rest of South America
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2023
- 11.2. Company Profiles
- 11.2.1 Prominent players in the market are Beyond Meat
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Impossible Foods Inc.
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Maple Leaf Foods
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Unilever
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Indian Tobacco Corporation (ITC)
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Imagine Eats
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Amy’s Kitchen Inc.
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Gold & Green Foods Ltd
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Vegetarian Butcher
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Conagra Inc.
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 and Kelloggs Co.
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.1 Prominent players in the market are Beyond Meat
List of Figures
- Figure 1: Global Vegan Meat Market Revenue Breakdown (USD Billion, %) by Region 2023 & 2031
- Figure 2: Global Vegan Meat Market Volume Breakdown (Million Tons, %) by Region 2023 & 2031
- Figure 3: Global Vegan Meat Market Revenue (USD Billion), by Region 2023 & 2031
- Figure 4: Global Vegan Meat Market Volume (Million Tons), by Region 2023 & 2031
- Figure 5: Global Vegan Meat Market Revenue Share (%), by Region 2023 & 2031
- Figure 6: Global Vegan Meat Market Volume Share (%), by Region 2023 & 2031
- Figure 7: North America Vegan Meat Market Revenue (USD Billion), by End User 2023 & 2031
- Figure 8: North America Vegan Meat Market Volume (Million Tons), by End User 2023 & 2031
- Figure 9: North America Vegan Meat Market Revenue Share (%), by End User 2023 & 2031
- Figure 10: North America Vegan Meat Market Volume Share (%), by End User 2023 & 2031
- Figure 11: North America Vegan Meat Market Revenue (USD Billion), by Country 2023 & 2031
- Figure 12: North America Vegan Meat Market Volume (Million Tons), by Country 2023 & 2031
- Figure 13: North America Vegan Meat Market Revenue Share (%), by Country 2023 & 2031
- Figure 14: North America Vegan Meat Market Volume Share (%), by Country 2023 & 2031
- Figure 15: Middle East & Africa Vegan Meat Market Revenue (USD Billion), by End User 2023 & 2031
- Figure 16: Middle East & Africa Vegan Meat Market Volume (Million Tons), by End User 2023 & 2031
- Figure 17: Middle East & Africa Vegan Meat Market Revenue Share (%), by End User 2023 & 2031
- Figure 18: Middle East & Africa Vegan Meat Market Volume Share (%), by End User 2023 & 2031
- Figure 19: Middle East & Africa Vegan Meat Market Revenue (USD Billion), by Country 2023 & 2031
- Figure 20: Middle East & Africa Vegan Meat Market Volume (Million Tons), by Country 2023 & 2031
- Figure 21: Middle East & Africa Vegan Meat Market Revenue Share (%), by Country 2023 & 2031
- Figure 22: Middle East & Africa Vegan Meat Market Volume Share (%), by Country 2023 & 2031
- Figure 23: Asia Pacific Vegan Meat Market Revenue (USD Billion), by End User 2023 & 2031
- Figure 24: Asia Pacific Vegan Meat Market Volume (Million Tons), by End User 2023 & 2031
- Figure 25: Asia Pacific Vegan Meat Market Revenue Share (%), by End User 2023 & 2031
- Figure 26: Asia Pacific Vegan Meat Market Volume Share (%), by End User 2023 & 2031
- Figure 27: Asia Pacific Vegan Meat Market Revenue (USD Billion), by Country 2023 & 2031
- Figure 28: Asia Pacific Vegan Meat Market Volume (Million Tons), by Country 2023 & 2031
- Figure 29: Asia Pacific Vegan Meat Market Revenue Share (%), by Country 2023 & 2031
- Figure 30: Asia Pacific Vegan Meat Market Volume Share (%), by Country 2023 & 2031
- Figure 31: Europe Vegan Meat Market Revenue (USD Billion), by End User 2023 & 2031
- Figure 32: Europe Vegan Meat Market Volume (Million Tons), by End User 2023 & 2031
- Figure 33: Europe Vegan Meat Market Revenue Share (%), by End User 2023 & 2031
- Figure 34: Europe Vegan Meat Market Volume Share (%), by End User 2023 & 2031
- Figure 35: Europe Vegan Meat Market Revenue (USD Billion), by Country 2023 & 2031
- Figure 36: Europe Vegan Meat Market Volume (Million Tons), by Country 2023 & 2031
- Figure 37: Europe Vegan Meat Market Revenue Share (%), by Country 2023 & 2031
- Figure 38: Europe Vegan Meat Market Volume Share (%), by Country 2023 & 2031
- Figure 39: South America Vegan Meat Market Revenue (USD Billion), by End User 2023 & 2031
- Figure 40: South America Vegan Meat Market Volume (Million Tons), by End User 2023 & 2031
- Figure 41: South America Vegan Meat Market Revenue Share (%), by End User 2023 & 2031
- Figure 42: South America Vegan Meat Market Volume Share (%), by End User 2023 & 2031
- Figure 43: South America Vegan Meat Market Revenue (USD Billion), by Country 2023 & 2031
- Figure 44: South America Vegan Meat Market Volume (Million Tons), by Country 2023 & 2031
- Figure 45: South America Vegan Meat Market Revenue Share (%), by Country 2023 & 2031
- Figure 46: South America Vegan Meat Market Volume Share (%), by Country 2023 & 2031
List of Tables
- Table 1: Global Vegan Meat Market Revenue USD Billion Forecast, by End User 2018 & 2031
- Table 2: Global Vegan Meat Market Volume Million Tons Forecast, by End User 2018 & 2031
- Table 3: Global Vegan Meat Market Revenue USD Billion Forecast, by Region 2018 & 2031
- Table 4: Global Vegan Meat Market Volume Million Tons Forecast, by Region 2018 & 2031
- Table 5: Global Vegan Meat Market Revenue USD Billion Forecast, by Region 2018 & 2031
- Table 6: Global Vegan Meat Market Volume Million Tons Forecast, by Region 2018 & 2031
- Table 7: Global Vegan Meat Market Revenue USD Billion Forecast, by End User 2018 & 2031
- Table 8: Global Vegan Meat Market Volume Million Tons Forecast, by End User 2018 & 2031
- Table 9: Global Vegan Meat Market Revenue USD Billion Forecast, by Country 2018 & 2031
- Table 10: Global Vegan Meat Market Volume Million Tons Forecast, by Country 2018 & 2031
- Table 11: United States Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 12: United States Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 13: Canada Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 14: Canada Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 15: Mexico Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 16: Mexico Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 17: Rest of North America Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 18: Rest of North America Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 19: Global Vegan Meat Market Revenue USD Billion Forecast, by End User 2018 & 2031
- Table 20: Global Vegan Meat Market Volume Million Tons Forecast, by End User 2018 & 2031
- Table 21: Global Vegan Meat Market Revenue USD Billion Forecast, by Country 2018 & 2031
- Table 22: Global Vegan Meat Market Volume Million Tons Forecast, by Country 2018 & 2031
- Table 23: UAE Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 24: UAE Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 25: South Africa Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 26: South Africa Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 27: Saudi Arabia Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 28: Saudi Arabia Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 29: Rest of MEA Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 30: Rest of MEA Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 31: Global Vegan Meat Market Revenue USD Billion Forecast, by End User 2018 & 2031
- Table 32: Global Vegan Meat Market Volume Million Tons Forecast, by End User 2018 & 2031
- Table 33: Global Vegan Meat Market Revenue USD Billion Forecast, by Country 2018 & 2031
- Table 34: Global Vegan Meat Market Volume Million Tons Forecast, by Country 2018 & 2031
- Table 35: China Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 36: China Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 37: Japan Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 38: Japan Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 39: India Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 40: India Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 41: South Korea Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 42: South Korea Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 43: Taiwan Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 44: Taiwan Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 45: Australia Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 46: Australia Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 47: Rest of Asia-Pacific Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 48: Rest of Asia-Pacific Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 49: Global Vegan Meat Market Revenue USD Billion Forecast, by End User 2018 & 2031
- Table 50: Global Vegan Meat Market Volume Million Tons Forecast, by End User 2018 & 2031
- Table 51: Global Vegan Meat Market Revenue USD Billion Forecast, by Country 2018 & 2031
- Table 52: Global Vegan Meat Market Volume Million Tons Forecast, by Country 2018 & 2031
- Table 53: Germany Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 54: Germany Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 55: France Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 56: France Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 57: Italy Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 58: Italy Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 59: United Kingdom Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 60: United Kingdom Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 61: Netherlands Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 62: Netherlands Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 63: Rest of Europe Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 64: Rest of Europe Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 65: Global Vegan Meat Market Revenue USD Billion Forecast, by End User 2018 & 2031
- Table 66: Global Vegan Meat Market Volume Million Tons Forecast, by End User 2018 & 2031
- Table 67: Global Vegan Meat Market Revenue USD Billion Forecast, by Country 2018 & 2031
- Table 68: Global Vegan Meat Market Volume Million Tons Forecast, by Country 2018 & 2031
- Table 69: Brazil Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 70: Brazil Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 71: Argentina Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 72: Argentina Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
- Table 73: Rest of South America Vegan Meat Market Revenue (USD Billion) Forecast, by Application 2018 & 2031
- Table 74: Rest of South America Vegan Meat Market Volume (Million Tons) Forecast, by Application 2018 & 2031
| Aspects | Details |
|---|---|
| Study Period | 2018-2032 |
| Base Year | 2023 |
| Estimated Year | 2024 |
| Forecast Period | 2024-2032 |
| Historical Period | 2018-2023 |
| Growth Rate | CAGR of 22.67% from 2018-2032 |
| Segmentation |
|
STEP 1 - Identification of Relevant Samples Size from Population Database
STEP 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segemnts, product and application.
Note* : In applicable scenarios
STEP 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
STEP 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
Additionally after gathering mix and scattered data from wide range of sources, data is triangull- ated and correlated to come up with estimated figures which are further validated through primary mediums, or industry experts, opinion leader.
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