Virtual Fitting Room (VFR) Market by Type (In-store Virtual Mirrors, App-based Body Scanners, Sizing Surveys Backed by 3D Body Data), by Application (Apparel, Eyewear, Cosmetic & Beauty Products, Jewelry & Watches, Others), by End-use (Brick-and-Mortar Stores, Virtual/E-commerce Stores), by By Type (In-store Virtual Mirrors, App-based Body Scanners, Sizing Surveys Backed by 3D Body Data) Forecast 2024-2032
The Virtual Fitting Room (VFR) Market size was valued at USD 4.03 USD billion in 2023 and is projected to reach USD 15.39 USD billion by 2032, exhibiting a CAGR of 21.1 % during the forecast period. A Virtual Fitting Room (VFR) is a function that shows and visualizes a shopper’s outfit without physically trying on and touching items. VFR utilizes Augmented Reality (AR) and Artificial Intelligence (AI). By using AR for VFR, a webcam scans the body shape of shoppers and creates a 360-degree, 3D model based on their body shape. AI further operates VFR by using algorithms and machine learning to design a full-body 3D model of a shopper standing in front of the camera. A combination of AR and AI technology allows VFR to place items on real-time images as a live video so that customers can check the size, style, and fit of the products they’re considering purchasing. VFR also enables a remote shopping experience beyond use in offline stores. Shoppers can try on clothes and shoes at home without visiting a physical store.
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"The Virtual Fitting Room (VFR) market is poised for significant growth as it addresses key challenges in the retail industry. Advancements in technology and the increasing demand for personalized shopping experiences will drive market expansion in the coming years."
Aspects | Details |
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Study Period | 2018-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2018-2023 |
Growth Rate | CAGR of 21.1% from 2018-2032 |
Segmentation |
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Aspects | Details |
---|---|
Study Period | 2018-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2018-2023 |
Growth Rate | CAGR of 21.1% from 2018-2032 |
Segmentation |
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Note* : In applicable scenarios
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